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Find New Customers with Connected TV Advertising in Louisville

Television consumption habits are changing, and Quantifi Digital is here to help your Louisville business change with them. The number of pay-TV households in the U.S. is expected to drop below 73 million by 2023. Still, consumers are watching more TV than ever -- nearly eight hours per day for the average household. More and more families are using Over-the-Top (OTT) methods like streaming services, network apps, and websites to access their favorite content. When this content is delivered through a television, it's called Connected TV (CTV). Below, you'll learn more about how Over the Top ads should be a key component of your company's marketing plan.

Why is Connected TV advertising right for my business?

Louisville is home to attractions like Kentucky Kingdom, Churchill Downs, and the Louisville Mega Cavern. CTV enables residents of the area to enjoy these attractions and more while still consuming their favorite shows, sports, and entertainment. With CTV advertising, you can reach these consumers wherever and whenever they choose to watch TV, whether on the go or at home. Connected TV advertising in Louisville can help you get more eyes on your product or service while focusing on the consumers you want to reach.

CTV advertising works a little differently than its traditional TV counterpart. Viewers are shown fewer ads. However, these ads are unskippable. They also have over a 90 percent completion rate and a 100 percent in-view rate. This means that the viewers who see your commercials will be more engaged while watching it. To learn more about how this can benefit your company, continue reading, or fill out the form below.

How does OTT advertising in Louisville work?

By the year 2023, more than 63 percent of U.S. households will have at least one Connected TV device. Over the same period of time, annual CTV ad spending is expected to eclipse $14 billion. Quantifi Digital can help your company take advantage of these trends and join the new marketplace. With our help, a viewer could access your ads on devices like:

  • Gaming consoles such as:
    • Xbox One
    • Playstation 4
  • Streaming players like:
    • Roku TV
    • Apple TV
  • Smartphones and tablets
  • Smart TVs from Vizio, Sony, Samsung, and others

Viewers use devices like these to access a variety of streaming services. Quantifi Digital has strong relationships in the industry. We can leverage those relationships to get your OTT ads in front of millions of subscribers to services such as:

  • Hulu: With over 28 million subscribers, this streaming service is an industry leader. Hulu is the only platform to offer current season, ad-supported shows from major U.S. broadcasters. It also includes live TV channels and on-demand TV series, films, and original content.
  • Sling TV: This service allows users to personalize their TV-viewing experience by choosing their own channel lineup. With options like ESPN, TBS, and TNT, your commercials on Sling could be featured during the next University of Louisville Cardinals game. This service has over 12 million subscribers.
  • Xumo: This service has more than 5 million monthly active users. They use Xumo to access free live and on-demand entertainment, which ranges from comedy to sports. Xumo offers over 100 different channels from providers like TIME, TODAY, and History.

By 2021, 81 million U.S. consumers will have cut the cord or never signed up for a traditional cable subscription. However, there are still a sizeable group of CTV users who have chosen to retain their cable subscription. Quantifi Digital can get your ads in front of these consumers by including streaming local cable inventory into your marketing plan. This can get your spot in front of viewers while they watch the local news through WLKY. It's another reason why OTT advertising in Louisville should play a key role in your television marketing efforts.

What are some of the benefits of CTV advertising in Louisville?

One of the reasons why CTV advertising is growing is because of the benefits that it provides companies. Many of these benefits aren't available through traditional TV spots. For example, you'll be able to geographically target users down the zip code level. Comparatively, traditional TV is limited by strict DMAs and cable zones.

CTV advertising in Louisville also enables you to remarket your product or service to consumers who have already seen your ad. This isn't possible through traditional TV. We can help you use web-based display ads or additional OTT ads to keep your brand at the top of a customer's mind.

Additionally, you'll have the ability to target audiences more effectively. Your company will get data and analytical information from top providers. You can use this to make smarter decisions about who your ads are shown to. You'll be able to create customized demographics based on gender, age, income level, activity level, and other factors you deem important.

With all of this, you'll get access to Quantifi Digital's 24/7 live reporting dashboard. Here, you can find all of the information that you need to know about your ad campaign. You'll get comprehensive reporting data that covers daypart, completion rate, unique reach, frequency, and much more. These are all reasons why this form of local TV advertising in Louisville could be just what your company needs to start getting more out of your marketing budget.

How much does it cost to advertise on TV in Louisville?

The price of local TV advertising in Louisville can change based on your company's needs. If you'd like to get more specific pricing information, then fill out the form below. Quantifi Digital will get in touch with you to walk you through your options. We can make recommendations and guide you through the process of getting into the CTV advertising space. Contact us now to get started!