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Find New Customers with Connected TV Advertising in Lubbock

Quantifi Digital can help your Lubbock business reach a new consumer base. Increasingly, households in Lubbock and across the nation are making the swap from traditional cable to Over-the-Top (OTT) methods of accessing their favorite content. So much so that by 2023, the number of U.S. pay-TV households will have dropped below 73 million. OTT methods like streaming services, network apps, and websites have made it easier for consumers to drop long-term and expensive cable contracts. When a viewer uses an OTT method to stream their content to a television, it's called Connected TV (CTV). Keep reading to learn why CTV advertising in Lubbock should play a key role in your next marketing campaign.

What is Connected TV advertising?

Connected TV enables residents of Lubbock to spend their time doing what they enjoy. For example, a family could spend a day at Mackenzie Park or the Buddy Holly Center and still come home to watch their favorite show together. That's why it's forecasted that there will be over 200 million CTV users by 2021. With this growth comes new opportunities for your business.

CTV advertising enables you to reach your desired customer no matter how they choose to engage with content. OTT ads work a little differently than traditional TV spots. Viewers are shown fewer CTV ads overall, but the advertisements are non-skippable. They also have an in-view rate of 100 percent and a completion rate of over 90 percent. This can help your company drive more engagement to its product or service. To learn more, keep reading or fill out the form below. Quantifi Digital is an expert in this space who can help your business take advantage of the shifting marketplace.

How does over the top advertising work?

By 2021, spending on OTT advertising will reach nearly $11 billion annually. That's up more than 20 percent from what's projected for 2020. OTT advertising in Lubbock will enable your company to join this growing trend. Once you sign up, a consumer will be able to find your ads through a variety of devices. For example, your spots could be played on:

  • Smart TVs from Philips, Sony, LG, and others
  • Gaming consoles like:
    • Nintendo Switch
    • Xbox One
  • Smartphones and tablets
  • Streaming players such as:
    • Google Chromecast
    • Amazon Fire TV

One of these devices enables a viewer to reach a wide variety of streaming services. Quantifi Digital has access to millions of subscribers to services like:

  • Hulu: With more than 28 million subscribers, Hulu is an industry-leading provider. It offers both live and on-demand content in the form of movies, TV shows, and original content. Hulu is also the only streaming service to provide users with current season, ad-supported shows from the biggest networks in the United States.
  • Sony Crackle: This free streaming service delivers popular movies, TV shows, and original content across all major streaming devices. Sony Crackle has 10 million monthly active users.
  • Sling TV: This popular streaming service has more than 12 million subscribers. Sling allows viewers to pick their own channel lineup and personalize their TV-viewing experience. Your ads on Sling could be featured on ESPN during the next Dallas Mavericks game, on CNN, HGTV, or another channel.

A group of consumers called "cord stackers" have chosen to stack CTV technologies on top of their traditional cable subscription. Quantifi Digital can help your business reach this customer base with an ad buy in streaming local cable inventory. This can get your message featured during the next local news broadcast on KCBD. It's another reason why you should seriously consider making the switch to OTT advertising in Lubbock.

What are some of the benefits of using CTV advertising in Lubbock?

There are a number of reasons why your business should join the growing movement and advertise through CTV. Ads in this industry can provide your company with many benefits that aren't available through traditional TV spots. For example, you'll be able to geographically target your ads down to the zip code level. That's not possible with traditional TV, which is limited by strict DMAs and cable zone requirements.

You'll also get data from top providers. You can use this data to make smarter decisions about how each of your ad dollars is spent. Your company will also be able to target customized demographics so that your ads are being shown only to consumers who are likely to engage with your product or service.

When you sign up for this form of local TV advertising in Lubbock, Quantifi Digital will give you access to a 24/7 live reporting dashboard. Here, you'll find important information about your CTV ad campaign. For example, your company will receive live updates on completion rate, unique reach, daypart, frequency, and more. This is more information that you can use to fine-tune your strategy.

Connected TV advertising in Lubbock also makes it easy for you to remarket to consumers who have already seen your ad once. You can use web-based display ads or further OTT ads to keep your brand at the top of a consumer's mind. Traditional TV offers companies no direct way to achieve this. All of these reasons are why almost 5 percent of the average company's paid media budget will be spent on CTV advertisements by 2023.

How much does it cost to advertise on TV in Lubbock?

The cost of local TV advertising in Lubbock can change based on the scope of your marketing campaign. If you'd like to learn more, then fill out the form below. Quantifi Digital will reach out to you to walk you through your options. We'd love to assist you while you embrace this new style of television marketing. We're experts in the space and can provide you with the guidance that you need to have a smooth transition. We look forward to hearing from you.