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Find New Customers with Connected TV Advertising in Peoria

Television viewing habits are starting to change, and Quantifi Digital is here to help your Peoria business embrace those changes. By 2021, Connected TV (CTV) will have over 200 million users. CTV refers to when content from Over-the-Top (OTT) methods like streaming services, network apps, and websites is delivered through a television. Comparatively, the number of pay-TV households in the U.S. will drop below 73 million by 2023. This shift in the marketplace is an opportunity for your company to reassess its television marketing strategy. Below, you'll get a closer look at how CTV advertising in Peoria can support your company's growth.

What is CTV advertising?

CTV enables viewers to enjoy their favorite content whenever they have the time to do so. For example, a family in Peoria could spend the day at Miller Park or at the Children's Discovery Museum and still come home to watch their favorite TV show at the end of the day. The average household still watches nearly eight hours of television a day. Now, they're just accessing that content in this new way.

Connected TV advertising in Peoria could be just what your business needs to start getting more out of its marketing budget. Viewers are shown fewer OTT ads overall. However, the ads they are shown can't be skipped. They also have a completion rate of over 90 percent. Your business will also be able to target consumers more specifically with Connected TV advertising. That's why addressable TV advertising should play a key role in your marketing strategy. When you're ready to get started, the easiest way to do so is by filling out the form below.

How does over the top advertising work?

Forecasters project that companies will spend nearly $9 billion on over the top advertising in 2020. That number is up almost 30 percent from 2019. Consumers will be able to find all of these ads across a variety of devices. When your company invests in OTT advertising in Peoria, a viewer will be able to find your adverts through devices like:

  • Streaming players such as:
    • Roku TV
    • Apple TV
  • Smart TVs from Samsung, LG, Vizio, and others
  • Gaming consoles like:
    • Xbox One
    • Nintendo Switch
  • Smartphones and tablets

Viewers can use any of these devices to access a variety of streaming services. That's why Quantifi Digital will help your business make advertising buys that encompass multiple platforms. We have access to millions of subscribers to services such as:

  • Hulu: This industry-leading streaming service is the only to offer current season, ad-supported shows from top U.S. networks. Hulu's more than 28 million subscribers also receive access to an expansive library of on-demand content, which includes original series and films, TV shows, and movies.
  • Sling TV: This popular streaming service has more than 12 million subscribers. Sling offers the chance to personalize your own TV-viewing experience by picking your own channel lineup. This gives the user more control over what they're actually paying for. The service offers live channels from ESPN, Travel, NFL Network, and other familiar names.
  • DirecTV Now / AT&T: More than 1.5 million subscribers use this service to access 65+ live TV channels. DirecTV Now / AT&T gives viewers access to channels like Fox, ABC, and CNN without requiring any contracts or special equipment.

With OTT advertising in Peoria, Quantifi Digital can help you reach your desired customer no matter how they choose to engage with content. We can even add streaming local cable inventory to your ad buy. This will give you the chance to reach "cord stackers." Individuals who belong to this group are generally aged 46+ and have stacked CTV technology on top of their cable subscription. We can help you target these viewers while they watch the local news on WEEK-TV or during the next Chicago Bulls game.

How much does it cost to advertise on TV in Peoria?

There isn't a set price for local TV advertising in Peoria. Instead, your charges can change based on the scope of your campaign. Quantifi Digital works exclusively on the buy-side so you can be sure that we'll always work to get you the best price. We also work directly with top providers so that there's no middleman operating between us. If you'd like to learn more about pricing, then fill out the form below and we'll reach out to you.

What are some of the benefits of using CTV advertising in Peoria?

CTV ads can provide advertisers with a number of benefits that aren't available through traditional TV advertising. For example, OTT ads can be geographically targeted down to the zip code level, whereas traditional TV spots are limited by DMAs and cable zone requirements.

CTV advertising also enables you to reach out exclusively to the audiences that you find most valuable. 22 percent of CTV users are 55+, 24 percent are 25 to 34, and 17 percent are 18 to 24. You can use data from top providers to target any one of these groups. You can also create customized demographics based on a viewer's income level, gender, or even diet. All of these options make it easier for your business to make smarter choices about how it spends its advertising budget.

Traditional TV offers no way for companies to remarket themselves to consumers who have already seen one of their ads. Connected TV makes this easy to accomplish. You can use web-based display ads or additional over the top ads to keep your business at the top of a consumer's mind.

Quantifi Digital will also give you access to a 24/7 live reporting dashboard. This is where all of the most important data and analytical information about your ad campaign will be housed. You'll receive detailed information on completion rate, network delivery, daypart, unique reach, and more. Comparatively, traditional TV only tells you what time your ads ran.

When you're ready to get started with this rewarding form of local TV advertising in Peoria, just fill out the form below. Once you do, Quantifi Digital will reach out to walk you through your options. We'd love to help you work towards your marketing goals and hope to hear from you soon.