Find New Customers with Connected TV Advertising in Sacramento
If you have a company in the Sacramento area and would like to get more out of your marketing budget, then look no further than Quantifi Digital. Connected TV advertising is a better way to spend your ad dollars than traditional TV ads. More and more audiences are changing the way that they're watching TV. Increasingly, viewers are choosing to use Over-the-Top (OTT) methods like Hulu, network apps, and websites to access their favorite content. It's called Connected TV (CTV) when the content is delivered through television. Read on to learn more about how your company can benefit from OTT advertising.
What is Connected TV advertising in Sacramento?
CTV advertising enables companies to keep up with the changing marketplace for televised content. Although viewers see fewer ads with CTV, the ads are non-skippable. This leads to a completion rate of over 90 percent. Additionally, you'll receive more data that you can use to target potential customers more effectively. For example, you could prioritize who your ads are shown to based on their age, income, gender, or even their diet. This type of local TV advertising in Sacramento could be just what you need to start getting more out of your marketing budget.
When you're ready to take advantage of CTV, fill out the form below. Once you do, we'll get in touch with you to help you figure out how this form of advertising could fit into your next marketing campaign. Keep reading to learn more about the benefits of connecting with your potential customers in this way.
How much does it cost to advertise on TV in Sacramento?
The cost of streaming advertising can vary based on factors like your company's needs and budget. However, there isn't a better way to connect with viewers in the Sacramento area. The city has plenty to offer, from the Golden One Center to Old Town and the California State Capitol Museum. With so much to do, viewers don't want to sit around waiting for their favorite shows to air. They want to be able to watch them on-demand. With CTV ads, you can still connect with your customers despite this changing landscape.
Additionally, we work directly with premium networks and services. That means there will be no middleman between us when we work together. We also work exclusively on the buy-side so you can feel confident that we'll always keep your needs as our top priority. Fill out the form below to learn more about pricing and the option that are available to you.
How does OTT advertising in Sacramento work?
Today, over 50 percent of U.S. households have a Connected TV device. Some households have retained their traditional cable subscription but many have decided to cut the cord completely. This means that your strategy will need to change if you want your ads to continue reaching a significant portion of the population. When you use OTT advertising in Sacramento, we can get your ads on the devices that people are using more and more to access their favorite content. Here are some examples of them:
- Mobile phones and tablets
- Smart TVs by Samsung, LG, Sony, and others
- Streaming players such as:
- Amazon Fire TV
- Apple TV
- Gaming consoles like:
- Nintendo Switch
- Xbox One
These devices give viewers the ability to use their preferred streaming service virtually anywhere and any time that they choose to. Quantifi Digital has access to millions of subscribers from these services. Here are just a few of them:
- Tubi TV: This free application comes pre-downloaded on devices like Roku, Apple TV, and Playstation 4. It gives viewers access to popular movies and TV series that stream in full HD and on-demand. Tubi has 20 million monthly active users.
- DirecTV Now/AT&T: This subscription-based streaming service has over one million subscribers and gives users access to over 60 live TV channels. Your ads on this service could be featured on ABC or CNN while the local news is showing.
- Hulu: The leading premium streaming service that features both live and on-demand content. Hulu has over 28 million subscribers and is the only service that offers ad-supported current season shows from major broadcast and cable networks.
In addition to these services, we can get your product or service featured on streaming local cable networks. This enables you to reach users who may still have a traditional cable subscription. It's another example of how much your company can get out of making the switch to CTV advertising in Sacramento.
What are some of the benefits of CTV advertising in Sacramento?
Connected TV advertising in Sacramento can provide you with a number of benefits that extend beyond what's capable through traditional TV ads. You'll receive data that can help you make more informed decisions about how you spend your ad dollars. It could help you get more value out of the same marketing budget that you're currently using.
With CTV ads, you'll get increased reporting data about your commercials. For example, you'll be able to see what time of the day your ad ran, the breakdown of the devices it was delivered on, and its completion rate. You'll also be able to take advantage of geographic targeting. CTV can go beyond traditional TV's DMAs. It enables you to focus your ads on a geographic area as small as a single ZIP code.
You'll also be able to retarget your ads to viewers who have already seen your commercials to completion. This is done through web-based display ads that keep your messages at the top of mind for potential customers. CTV ads also let you use first- and third-party data to put your ads in front of the viewers you want to reach when they're actually watching TV. This differs from the traditional television model where companies have to roll the dice by running their spots during programs that are likely to be watched by their target demographic.
Reach out to Quantifi Digital and we'll help you get started with local TV advertising in Sacramento that enables you to connect with your potential customers more effectively. We can get your ads shown during the next Kings game or on the local news. Fill out the form below to get started.