Find Your Audience Through Connected TV Advertising in Youngstown
Quantifi Digital is the only name you need to know if you want to reach the right audience in Youngstown. The OTT (or Over-The-Top) revolution is here, with another 3 percent of pay-TV customers expected to cancel their packages in favor of streaming alternatives this year alone. Our ad operations professionals understand how to use the OTT revolution to help companies like yours effectively market their products and services, so keep reading to learn more about OTT advertising in Youngstown.
What is CTV?
Many devices are capable of accessing OTT content. Here are just a few:
- Smart TVs manufactured by:
- Video gaming systems such as:
- Nintendo Switch
- Microsoft Xbox One
- Sony Playstation 4
- Streaming players including:
- Amazon Fire TV
- Apple TV
- Roku TV
That said, many viewers choose to access OTT content on a traditional television screen. We call this Connected TV, or CTV for short. CTV is both less expensive and more flexible than traditional cable packages, so it's no wonder why CTV viewership is expected to exceed 200 million people by 2022. Please fill out this form to learn more about how Connected TV advertising in Youngstown could help your business.
How does CTV advertising work?
More than half of all American households now have a reliable home internet connection and at least one CTV-compatible device, and that's all you need to start streaming. The next step is choosing which CTV platforms best fit your needs as an advertiser. While our competitors rely on the open exchange to purchase ad inventory, we negotiate direct deals with a variety of services to give your ad the premium placement it deserves. Here are a few of the services we work with on a daily basis:
- Hulu: Hulu is a leader in the OTT industry because it combines live and on-demand programming, original series, and access to current-season episodes currently airing on cable in one convenient location. Commercials on Hulu can reach a subscriber base of 28 million people.
- Tubi TV: Tubi is a free service that streams on-demand TV shows and movies in HD quality. Available genres include animation, family, thriller, and horror. Ads on Tubi can reach up to 20 million active monthly users.
- Sony Crackle: Crackle offers award-winning movies and TV shows on all major CTV devices. It also offers original series that you won't find anyplace else. Advertisements on Crackle can reach up to 10 million monthly users.
Furthermore, Quantifi Digital can set you up with streaming local cable inventory on popular networks like History, Discovery, HGTV, and more. We can also access streaming inventory on cable providers such as Spectrum and Comcast in certain markets. Please fill in the form below to learn more about Connected TV advertising in Youngstown in your local area.
Why is Connected TV advertising in Youngstown a smart investment?
One of the most important benefits of CTV advertising in Youngstown is the ability to target your preferred demographics without paying for eyeballs that are unlikely to engage with your product. For instance, let's say that you sell a makeup line intended for people between the ages of 18 and 24. We can serve your ad exclusively to the 17 percent of CTV viewers who fall into that age range, improving the efficiency of your ad spend. We can also use data such as income, marital status, and even internet search history to help your OTT ads find the right audience.
CTV commercials are unskippable, giving our campaigns in-view rates of 100 percent while cable spots can be sped through effortlessly. Likewise, VOD ad breaks tend to be shorter, so viewers don't have an incentive to treat them as scheduled bathroom breaks.
While traditional TV ad buys focus on DMAs whether they make sense for you or not, we can offer the flexibility to target a specific ZIP code or the entire state of Ohio instead. If you aren't sure who your ideal customer is, we can utilize a lookalike modeling algorithm to help you identify high-value households. Streaming advertising also allows for retargeting, meaning that viewers who see one of your spots can receive online reminders to generate sales.
Perhaps most importantly, our live reporting dashboard provides 24/7 access to important data about your campaign, including network delivery rates, completion rates, and frequency. Armed with this intel, you can make informed decisions regarding your OTT advertising in Youngstown. Of course, we are also happy to answer any questions you might have as they come up.
How much does it cost to advertise on TV in Youngstown?
If you're thinking that CTV advertising in Youngstown is outside of your price range, you could be shocked to learn that Quantifi Digital offers a variety of packages to make OTT advertising accessible to as many companies as possible. We don't use high monthly minimums as an artificial restraint on who can access premium ad inventory on platforms like Hulu. We can also get your foot in the door on exclusive platforms like Amazon Fire TV.
There are approximately 220,000 households in the Youngstown market, and we can help you reach any of them. Whether your target audience is bingeing sitcoms on CBS at home, streaming TODAY during a break at the Covelli Centre, or watching educational documentaries to add context to the exhibits in the Youngstown Historical Center of Industry and Labor, local TV advertising in Youngstown can be a great way to forge a lasting connection with them. Fill out the form below and put the experts at Quantifi Digital in your corner today!