Find Your Target Audience Through CTV Advertising in Sioux Falls
If you want to make the most of your advertising dollar in Sioux Falls, Quantifi Digital offers the expertise you've been searching for. Consumers are leaving cable behind in favor of Over-The-Top streaming options such as Sling TV and CBS All-Access, and the OTT space is expected to receive nearly $9 billion advertising dollars this year alone. Our ad operations professionals can help you reach your audience regardless of which streaming platforms they're using, so please keep reading to learn more about the benefits of CTV advertising in Sioux Falls.
What is CTV?
CTV, or Connected TV, is simply the term used when OTT content is accessed on a traditional television screen. There are a variety of CTV-compatible devices, including the popular ones listed below:
- Dedicated streaming platforms such as Amazon Fire TV and Roku TV
- Gaming consoles like the Nintendo Switch family of systems and Sony PS4
- Smart TVs from popular brands like Vizio and Panasonic
- Additional devices such as laptops, tablets, and cell phones
CTV offers viewers a variety of advantages, so it's not a shock that experts believe CTV viewership will increase by nearly 20 percent in 2020. The medium also offers several advantages to marketers looking to make an impact on prospective customers. Fill out the form below to learn more about why local TV advertising in Sioux Falls is a better option than traditional TV ad buys.
Why should I invest in Connected TV advertising in Sioux Falls?
With traditional TV commercials, you pick a program you hope your target audience will watch and pay for everybody who sees it, even if they have no interest in your products. In contrast, Connected TV advertising in Sioux Falls can be served exclusively to your target demographic. If you want to reach an audience between the ages of 35 and 44, we can show your ad to the 20 percent of CTV viewers who fit within that range. Likewise, we can target a specific ZIP code or the entire state of South Dakota depending on the scope you're shooting for.
We can also leverage a viewer's recent search history to show more appropriate ads. For instance, somebody who is in the market for a new vehicle would probably be more receptive to a car dealership commercial than somebody who doesn't drive. We can even use lookalike modeling to help you identify high-value households to market to.
Video-on-demand ads are also unskippable, giving our campaigns 100 percent in-view rates while cable customers can fast-forward every commercial without thinking twice. CTV ad breaks are also shorter than cable commercial breaks, so viewers are encouraged to stick around as opposed to grabbing a drink. As a result, CTV viewers are more engaged than cable audiences.
Our live reporting dashboard provides a variety of real-time measures of your campaign's performance, including dayparts and completion rates to help you make informed decisions about your CTV advertising in Sioux Falls. We also have retargeting capabilities, meaning that we can serve online follow-ups to remind consumers of what you can provide. We're happy to answer any questions you have, so fill out the form below to speak with a knowledgeable marketing expert today.
How much does it cost to advertise on TV in Sioux Falls?
If you're thinking that OTT advertising in Sioux Falls sounds too powerful to be a realistic option for your budget, you should know that Quantifi Digital offers a variety of affordable options. For instance, we don't have high monthly minimums on Hulu that limit who can access premium ad inventory. We also negotiate direct deals with our industry partners that allow us to offer exclusive opportunities. Here is some more info on some of the OTT content providers we're proud to work with:
- Sling TV: Sling is a cable alternative that allows viewers to pay for only the channels they want to watch. You can choose from a variety of popular TV networks, including TBS, NFL Network, and CNN. Commercials on Sling TV can reach over 12 million subscribers nationwide.
- Sony Crackle: Crackle is a free service that streams award-winning TV and movies on all major CTV devices. It also offers original series you cannot find anyplace else. Ads on Crackle can reach up to 10 million active monthly viewers.
- Hulu: Hulu is a subscription-based service providing live and on-demand programming options, including exclusive access to current-season shows airing on cable within the OTT sphere. Commercials on Hulu can reach an audience of up to 28 million people.
In addition, Quantifi Digital can get you streaming local cable inventory on popular channels like CBS, ESPN, FOX News Channel, and more, so we won't limit you to advertising on services like those above. We even have access to streaming cable inventory on Spectrum and Comcast in select markets. Fill in the form below to learn more about the services we provide in your area.
Can I get started today?
The Sioux Falls metropolitan area is comprised of approximately 225,000 households, and we can help you reach any of them. Whether your target audience is watching Hulu in their bedroom, streaming educational programs on History to psych the kids up for a trip to the Washington Pavilion, or getting a news update from Newsy at Falls Park, OTT advertising in Sioux Falls can be a great way to find them. Fill out the form below to learn how Quantifi Digital can help take your OTT advertising game to the next level!