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Forge a Connection with Your Audience Through CTV Advertising in the Tri-Cities

Quantifi Digital is one of the best advertising agencies in the Tri-Cities because we can reach an audience that our competitors cannot. If you're familiar with the phrase "cord-cutting," you won't be surprised to discover that the number of pay-TV households in the United States is expected to decline by about 3 percent in 2020. OTT, or Over-The-Top, viewing options allow cord-cutters to enjoy just as much TV as cable subscribers without the expense. OTT advertising in the Tri-Cities can also be a great way to engage your target audience. Please keep reading for further information.

What is Connected TV?

If you access OTT content on a television screen (either on a smart TV or through another device like a laptop), you are said to be watching CTV (or Connected TV). CTV is cheaper and more flexible than cable or satellite TV, and CTV viewership is expected to increase by nearly 20 percent this year alone. Clearly, OTT advertising in the Tri-Cities is the future of marketing in the region.

Here are a few common CTV-compatible devices your audience is probably using right now:

  • Tablets and smartphones
  • Gaming consoles like Nintendo Switch and Microsoft Xbox One
  • Streaming platforms including Google Chromecast and Amazon Fire TV
  • Smart TVs from popular brands like Panasonic and Philips

Some of our competitors are struggling to adapt to the new marketing paradigm, but we understand how to make the most of it. For instance, did you know that a whopping 22 percent of CTV viewers are over the age of 55? We can selectively serve your ad to this age group or any other demographic to improve the efficiency of your ad spend. Please fill out this form to learn more about how we can help with local TV advertising in the Tri-Cities.

How much does it cost to advertise on TV in the Tri-Cities?

If Connected TV advertising in the Tri-Cities sounds too powerful to fit into your marketing budget, you could be pleasantly surprised. We don't have the monthly minimums on Hulu that other agencies do, making premium ad inventory more accessible to you. We also negotiate direct deals with a variety of partners in the industry, giving us exclusive access to some of the best opportunities available. Here is some further information on some of the companies we're proud to work with:

  • Sony Crackle: Crackle streams free, award-winning movies and television shows on all major CTV devices. It also produces original content you cannot find anywhere else. Advertisements on Crackle can reach up to 10 million active monthly users.
  • Sling TV: Sling is a subscription-based cable alternative that allows viewers to select their own channel lineup. Your options include big names such as Travel, Food Network, and HGTV. Commercials on Sling TV can reach a subscriber base of over 12,000,000 people.
  • Hulu: Hulu offers a mixture of live and on-demand programming options, including access to the same current-season episodes currently airing on cable. It also produces original series. Commercials on Hulu can reach up to 28 million subscribers.

Furthermore, we can get you premium streaming local cable inventory on popular networks such as CBS, ESPN, VH1, and more. We can also offer OTT access on streaming cable platforms from Comcast and Spectrum in select markets. Fill in the form below to learn more about the specific services we can offer in your area.

Why should I incorporate Connected TV advertising in the Tri-Cities into my broader marketing strategy?

Video-on-demand ads are generally unskippable, giving us completion rates of 90 percent and up while cable subscribers fast-forward every ad they come across. CTV ad breaks also tend to be short, so viewers have an incentive to watch them as opposed to seeing commercials as a built-in bathroom break. CTV audiences tend to be more engaged, making ads more likely to resonate.

We can also target an audience on virtually any geographic scale you want. While traditional TV commercials must target a pre-defined DMA, we can concentrate on a specific ZIP code or the entire Tri-Cities region depending on your unique needs. We can also utilize lookalike modeling to help you identify high-value households to focus your marketing budget on.

Once a prospective customer has seen one of your ads to completion, we can serve follow-ups online and in their favorite apps to boost the chances that they buy something from you. Our live reporting dashboard also provides real-time information on the performance of your campaign, including device delivery statistics, completion rates, and overall reach to help you adjust on the fly. Unfortunately, traditional TV spots are notoriously difficult to objectively evaluate.

Perhaps most importantly, we have a staff of ad operations professionals who are ready and willing to answer any questions you might have about the services we provide. Please use the form below to get expert advice on how to make the most of your digital advertising campaign.

Can I get started with local TV advertising in the Tri-Cities today?

Now that you understand what CTV advertising in the Tri-Cities is, we bet you're dying to get started. Whether your target audience is streaming comedy shows on Hulu in their bedroom, watching Newsy in the serene environment of Dogwood Park, or catching up on the latest SportsCenter highlights from Bristol Motor Speedway, Quantifi Digital can help you find your target audience. Fill in the form below to get started today!