Forge a Connection with Your Audience Through Local TV Advertising in Des Moines
If you're looking for the best way to advertise online, Quantifi Digital can help you reach a customer base in Des Moines. If you're familiar with the phrase "cord-cutting," you already know that TV viewers are turning to OTT (or Over-The-Top) content providers instead of paying for pricey cable subscriptions. Life was simpler for marketers when everybody watched the same platform, but the new paradigm offers a tremendous opportunity for anybody willing to take advantage of it. Please keep reading to learn more about how we can help you do so.
What is Connected TV?
There are a variety of devices that are capable of accessing OTT content. The list below highlights some of the most popular ones:
- Smart TVs including brand names such as:
- Gaming consoles including:
- Nintendo Switch
- Sony PS4
- Microsoft Xbox One
- Streaming players like:
- Amazon Fire TV
- Apple TV
- Roku TV
- Tablets, smartphones, and additional devices
That said, many viewers prefer to access OTT content on a traditional television screen. This is called Connected TV in the industry, or CTV for short. CTV offers numerous advantages for consumers, including greater flexibility and a more affordable price point. It can also make a marketer's job easier, though some digital advertising agencies in Des Moines are struggling to adapt to the new structure.
Have you ever left your seat during a commercial break? If yes, you know that doing so means that the companies behind any TV spots you missed essentially wasted their money. CTV ad breaks are shorter than those on traditional television, discouraging viewers from doing something else. OTT ads are also unskippable, so you don't have to worry about viewers reaching for the fast-forward button either. Please continue reading or fill out this form for more info on CTV advertising in Des Moines.
How does OTT advertising in Des Moines work?
Streaming video content only requires two things: a stable internet connection and a compatible device. Studies suggest that more than half of all American households meet both criteria, so the OTT space is poised to get even more popular in the future. Of course, there are many different services in the OTT arena. Here is some more information on three of the most popular:
- Hulu: Hulu provides a blend of on-demand and live content, including exclusive access to current-season TV shows from America's biggest networks and original programming. High monthly minimums can make it difficult to advertise on Hulu, but Quantifi Digital can access the platform's 28 million subscribers without such restrictions.
- Tubi TV: Tubi is a free service that 20 million monthly active users watch TV programs and movies on monthly. New content is added on a monthly basis, so viewers always have an incentive to come back.
- Sony Crackle: Crackle provides free, on-demand access to award-winning TV shows, movies, and original programming on a variety of devices. Ads on Crackle can reach up to 10 million users.
In addition to streaming services like those above, Quantifi Digital has OTT advertising access to popular networks such as Comedy Central, MTV, ESPN, and CBS. We can even offer streaming local cable inventory on Comcast and Spectrum in select markets. Please reach out today to learn more about how Connected TV advertising in Des Moines could fit your unique needs.
How much does it cost to advertise on TV in Des Moines?
If you're thinking that CTV advertising in Des Moines must be outside of your marketing budget, you should know that Quantifi Digital offers a variety of packages to help companies of all sizes enter the space. One thing all of our options have in common is a commitment to delivering as much value as possible. For instance, we negotiate direct deals with multiple industry partners that allow us to offer opportunities you won't find on the open exchange. We also work exclusively on the buy-side of the industry, so you never need to worry about our placing an ad on our own CTV network. Yes, some of our competitors actually do that.
Des Moines is a great city that offers plenty of opportunities to reach customers. Whether your target demographic is streaming nature documentaries to add context to the Salisbury House and Gardens, looking for a news update while waiting for a show at Wells Fargo Arena, or celebrating the role Iowa plays in American politics, we can help you find them where they are through Connected TV advertising in Des Moines.
What are a few of the benefits associated with local TV advertising in Des Moines?
While TV spots are sold to a largely unknown audience, we can serve ads directly to consumers of the age, sex, and household income that you hope to reach. Similarly, digital ads can target a specific ZIP code or the entire state of Iowa depending on the size of your business. We also offer retargeting capabilities, meaning that we can serve online follow-ups to consumers who watched one of your ads to completion. Digital ads may not have the raw viewership numbers of traditional cable, but they promote more efficiency with your ad spend.
We also offer a live reporting dashboard that provides real-time access to important information about your campaign, including dayparts, network delivery rates, and overall reach. Armed with this knowledge, you can adjust your ads as necessary to work toward your goals. Sadly, the only "analytics" you can get with traditional TV spots is when they aired.
By now, you're probably eager to try OTT advertising in Des Moines for yourself. Fill in the form below and let the ad operations professionals at Quantifi Digital go to work for your business!