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Forge a Connection with Your Target Audience Through Connected TV Advertising in Memphis

Quantifi Digital can help your company in Memphis because of our ability to connect you with your target audience. With the number of pay TV households expected to decline by three percent this year, purchasing TV ads doesn't have the same impact it once did. Luckily, we can help you buy ads on the very OTT (or Over-The-Top) platforms that are gradually rendering cable obsolete. Please keep reading for more info.

What is Connected TV?

There are almost as many ways to access OTT content as there are things to watch, but TV screens are still a popular medium. Whenever somebody uses a television to watch digital TV, we call it Connected TV, or CTV for short. CTV advertising in Memphis carries two distinct advantages when compared to traditional TV advertising.

First, CTV ad breaks are usually too short to realistically get up, make yourself a snack, and return to your show without missing anything. Second, VOD ads are generally unskippable, so viewers actually see your ad as opposed to fast-forwarding straight through it. This combination leads to 100 percent in-view rates and makes it easier for your advertisement to resonate with viewers.

Similarly, digital ads can be targeted to a specific audience. If your product is aimed at millennials, we can serve your ad to viewers in your desired age group. Of course, it would be a mistake to say that millennials are the only people cutting the cord. Twenty-two percent of all CTV viewers are 55 or older, allowing marketers to reach a diverse audience with OTT advertising. Please keep reading for more information on local TV advertising in Memphis, or fill out this form to get started right now.

How does OTT advertising in Memphis work?

Streaming is possible wherever a compatible device and reliable internet connection intersect, meaning that more than half of American households can access OTT content. Here are a few of the devices they are most likely to do so on:

  • Smart TVs by brands like Hisense, Sony, LG, and more
  • Gaming consoles like Nintendo Wii U and Switch
  • Streaming players like Google Chromecast and Amazon Fire TV
  • Mobile phones, tablets, and other devices

There are dozens of OTT services viewers can choose from, and an open exchange where companies like yours can purchase ad inventory. However, Quantifi Digital differentiates itself in a competitive marketplace by negotiating direct deals with some of the biggest names in the space, giving us priority access to the best inventory. Here are some of the services we're proud to call our partners:

  • Hulu: Hulu is the biggest name in the CTV industry. It provides a mix of live and on-demand programming, including original shows and exclusive access to current-season episodes from some of the biggest networks in American television. Commercials on Hulu can reach a subscriber base of 28 million people.
  • Tubi TV: Tubi is a free service offering on-demand access to a variety of movies and TV shows. New content is added every week, so viewers always have a reason to come back for more. Adverts on Tubi TV can reach up to 20 million monthly viewers.
  • Pluto TV: Pluto streams over 100 live, free TV channels, including some big names like Bloomberg and MSNBC. Ads on Pluto TV can reach an audience of up to 18 million people.

Furthermore, we can get you streaming local cable inventory on popular channels such as CNN, CBS, and ESPN. Please fill out the form below to learn more about the specific services we offer in your region.

What are some of the benefits of CTV advertising in Memphis?

While traditional TV ads must target a Designated Metropolitan Area (or DMA), CTV advertising in Memphis can be scaled according to your needs. If you want to target the entire state of Tennessee, you can do so. If you'd rather focus on a particular ZIP code, that's fine too. Either way, we can also offer retargeting, or serving follow-up ads to viewers who already watched one to completion so they don't forget about you.

Likewise, we provide a live reporting dashboard that provides 24/7 access to important analytics you can use to assess the efficacy of your campaign, including device delivery data and completion rates. In contrast, TV stations really can't tell you anything except when your spot aired. Which option sounds better to you?

How much does it cost to advertise on TV in Memphis?

If you're thinking that Connected TV advertising in Memphis sounds outside of your price range, think again. Quantifi Digital offers a variety of pricing tiers to help us work within as many different budgets as possible. We also strive to provide as much value as possible to every client we have. For instance, we don't have any monthly minimums, giving you access to premium platforms like Hulu without excessive startup costs.

Memphis is a great city that lends itself especially well to what we do. Whether your target audience is streaming documentaries about the role Memphis played in the civil rights movement to prepare for a trip to the National Civil Rights Museum, watching Memphis Grizzlies highlights, enjoying live musical performances, or just hanging out at a friend's house, local TV advertising in Memphis is a great option.

Now that you understand exactly what OTT advertising in Memphis is, you're probably dying to get started. Fill out the form below to learn more about why Quantifi Digital is the best way to advertise online today!