Forge a Lasting Connection with Your Target Audience Through CTV Advertising in Mobile
Quantifi Digital can provide the support you need to reach your audience in Mobile. Research suggests that over 59 percent of Americans are already consuming Over-The-Top (or OTT) video content such as CBS All-Access and Hulu, a percentage that is expected to increase to more than 63 percent by 2023. That works out to an audience of 200 million people that you can reach through OTT advertising in Mobile, an audience that's simply too large for advertisers to ignore. Please continue reading to learn more about how the ad operations professionals at Quantifi Digital can help you target this growing audience.
What is Connected TV?
OTT content is accessible on a plethora of platforms, including the common devices listed below:
- Dedicated streaming players such as:
- Amazon Fire TV
- Roku TV
- Gaming consoles including:
- The Nintendo Switch family of systems
- Sony Playstation 4
- Smart TVs from popular brands like:
- Smartphones, tablets, and other miscellaneous devices
Despite all of these options, many viewers choose to consume OTT content on a traditional television screen. We call this Connected TV, or CTV for short. CTV is more flexible than a traditional cable package and generally costs less, so it's easy to see why the number of people who ditch pay-TV in favor of one or more CTV options is expected to increase by nearly 20 percent this year alone.
Connected TV advertising in Mobile also offers several advantages over buying TV spots in the market. Fill out this form to learn more.
Why would CTV advertising in Mobile be a smart investment for my business?
While you have little control over who sees a TV commercial, we can serve OTT ads directly to your target demographic. For instance, if your product or service is intended for people between the ages of 45 and 54, we can show your ad exclusively to the 17 percent of CTV viewers who fall in that range. We can also use information such as household income, gender, and even a viewer's recent search history to help you find an engaged audience.
Likewise, we can adapt to any geographic scale you want to target. If you want to concentrate on your local ZIP code, that's fine. If you'd rather market to the entire state of Alabama, we can do that too. Sadly, TV spots must target a Designated Metropolitan Area even if that scope makes no sense for your needs.
Video-on-demand ads are also unskippable, leading to completion rates above 90 percent and in-view rates of 100 percent on nearly all of our campaigns. In contrast, many traditional TV spots are fast-forwarded before they even get a chance to capture an audience. We also report a variety of data points about your campaign, helping you make the most of your local TV advertising in Mobile.
How does OTT advertising work on platforms such as Hulu?
All you need to start streaming is a reliable internet connection and a compatible device. Unlike some of our competitors, we negotiate direct deals with multiple industry partners that allow us to offer premium ad inventory you won't be able to find elsewhere. Here is some further information on three of the companies we're proud to work with:
- Hulu: Hulu is a leader in the OTT space because it offers subscribers both live and on-demand programming. Notably, the platform offers exclusive access to the same current-season episodes currently airing on popular TV networks. Commercials on Hulu can reach an audience of up to 28 million subscribers.
- DirecTV Now: DirecTV Now is a subscription-based service offering live access to 65+ TV channels, including popular options such as ABC, CNN, and FOX. No annual contracts or ugly satellite dishes are required. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
- Sony Crackle: Crackle is a free service that streams award-winning TV shows and movies on a variety of CTV platforms. Advertisements on Crackle can reach up to 10 million active monthly users.
In addition, we can get you streaming local cable inventory on popular networks such as FOX News Channel, ESPN, Discovery, and more. This is a great way to target cord-stackers who have both CTV access and a traditional cable subscription. Please fill out the form below to learn more about how OTT advertising in Mobile works in your area.
How much does it cost to advertise on TV in Mobile?
If you're thinking that Connected TV advertising in Mobile is only for huge conglomerates with massive marketing budgets, you'll be pleased to learn that Quantifi Digital offers a variety of options designed to help companies of all sizes enter the space. We don't have any monthly minimums on popular platforms such as Amazon Fire TV and Hulu, making it easier to access premium inventory. We also concentrate exclusively on the buy-side of our industry, so you never need to worry about our selling an ad to ourselves at your expense. Sadly, many of our competitors own CTV platforms and face a potential conflict of interest with every ad placement.
Mobile, Alabama, is a growing city with an estimated 525,000 households. Whether your target audience is enjoying comedy shows from the comfort of home, streaming the news during an intermission at the Mobile Civic Center, or watching historical documentaries to add context to the exhibits at the National African American Archives and Museum, CTV advertising in Mobile can be a great way to reach your audience. Reach out to Quantifi Digital and get started today!