Make an Impact on Your Audience with Connected TV Advertising in San Antonio
Quantifi Digital is the only name you need to know if you're interested in reaching prospective customers in San Antonio. Advertising on cable used to be an easy decision for any company that could afford it, but the rise of OTT (or Over-The-Top) content providers has split viewers across countless services. Did you know that the OTT viewing audience is expected to reach 200 million people by 2021? If you aren't sure how to optimize local TV advertising in San Antonio these days, our experts are happy to answer any questions you have.
What is Connected TV?
Connected TV, or CTV for short, is any form of watching television that doesn't involve a traditional cable or satellite subscription. Viewers love CTV because it affords them more flexibility in what they watch and when, but advertisers may have a tougher time serving commercials than they would if all viewers were still using the same handful of services. That said, Quantifi Digital is equipped to use CTV to help you reach your intended audience.
For example, TV commercial breaks are generally long enough for viewers to get up and grab a drink, reducing audience engagement with the ads. In contrast, CTV ad breaks are much shorter, providing added incentive to watch them through. VOD ads are also unskippable, leading to in-view rates of 100 percent. Digital ads can also be interactive, encouraging viewers to engage with the product or service you provide. Please fill in the form below or continue reading to learn more about why CTV advertising in San Antonio is such a powerful marketing option.
Why should local TV advertising in San Antonio be an essential component of my marketing strategy?
With traditional TV spots, you pick a show that you think your target audience is watching and buy commercials during it. Networks charge you for the raw number of viewers who are likely to see your ad, even if they aren't part of the audience you're targeting. As a result, you end up wasting a significant percentage of your ad spend.
In contrast, we can serve digital ads to consumers who meet the age, gender, and income requirements you specify. Older viewers like CTV just as much as their younger counterparts, with 22 percent of total viewers at least 55 years old in one recent study. We can also adjust the geographic scope of your campaign, allowing you to target a specific ZIP code or the entire state of Texas depending on your needs. Therefore, you are likely to generate more promising leads even if fewer people see your ad overall.
Digital ads can also be retargeted, which means that viewers who watch one ad will see follow-ups to help keep you at the forefront of their minds. Best of all, we provide comprehensive information about the efficacy of your marketing campaign, making it easier to use data such as frequency and device delivery rates to adjust your strategy. Unfortunately, there is a lot more guesswork involved with traditional campaigns.
How does OTT advertising in San Antonio work?
Anybody with a good internet connection and a compatible device can start streaming, and there's a good chance that your audience already is. Here are some of the machines that we serve ads on every day:
- Dedicated streaming players such as:
- Amazon Fire TV
- Google Chromecast
- Gaming consoles including:
- Microsoft Xbox One
- Sony Playstation 4
- Smart TVs manufactured by:
- and more
- Additional devices like:
- Mobile phones
While some OTT platforms are exclusive to particular devices, most of the machines above can access dozens of different services. Furthermore, Quantifi Digital has direct deals with many of the industry's top players that give us priority access to exclusive ad inventory you won't be able to find elsewhere. Here is more information on some of our valued partners:
- DirecTV Now: DirecTV Now is a subscription-based service that provides live access to more than 65 channels, including HGTV, ABC, and CNN. No annual contracts or additional equipment required. Commercials on DirecTV Now can reach a subscriber base of 1.5 million.
- Sling TV: Sling TV is a popular cable alternative that allows viewers to customize their channel lineup, paying only for the channels they intend to watch. Available options include Travel, Food Network, and ESPN. Commercials on Sling TV can reach over 12 million viewers.
- Hulu: Hulu is the leading name in the OTT industry because it offers a combination of original programming and access to current-season episodes of big-name TV shows. Content is available both live and on-demand. Commercials on Hulu can reach up to 28 million subscribers.
We can also get you streaming local cable inventory on popular channels such as CBS, Lifetime, and Scripps Networks, so we're not limited to streaming services like those above. Please reach out to Quantifi Digital today to learn more about Connected TV advertising in San Antonio and how it could work for your business.
How much does it cost to advertise on TV in San Antonio?
If you're thinking that OTT advertising in San Antonio is outside of your price range, you should know that we offer a variety of different ways to make digital advertising more accessible. We don't enforce any monthly minimums on Hulu, making it easier to access premium inventory. We also concentrate exclusively on the buy-side of the OTT industry, so we won't sell ads to ourselves and make a profit at your expense.
Now that you understand what CTV advertising in San Antonio can do for you, we bet you're eager to get started. Whether your audience is streaming San Antonio Spurs games on ESPN, watching History at home to prepare for a trip to The Alamo, or getting news updates while standing on line at Six Flags Fiesta Texas, we can help you out. Fill in the form on this page to learn more about how the ad operations professionals at Quantifi Digital can help you reach for your marketing goals!