Make an Impact on Your Target Audience with CTV Advertising in Baltimore
As viewers increasingly access video content through Over-The-Top (OTT) sources instead of a traditional cable subscription, Quantifi Digital can help you reach residents of Baltimore more effectively. Experts believe that the number of American cord-cutters will increase by nearly 20 percent this year, creating an audience of nearly 40 million people that advertisers want to reach. OTT content providers include any service that offers streaming, including subscription-based services like Hulu and content available on mobile apps and websites. Please continue reading to learn more about why streaming advertising should be an integral component of your marketing strategy.
What is CTV?
If you access OTT content on a big screen (either through a smart TV or a separate device), you are said to be using Connected TV, or CTV for short. CTV provides all of the advantages of watching HD television with shorter ad breaks and more control over what and when you watch, so it's easy to see why consumers are flocking to it in droves. Unfortunately for advertisers, this also means that you have to be more creative than buying overpriced TV ad space to succeed in the changing television marketing landscape.
Quantifi Digital is up to this challenge, and we feel that it can actually make advertising easier if you do it correctly. With approximately 200 million people expected to view CTV content in 2020, there is a sizable audience for VOD ads to reach. We can also leverage demographic information like gender and marital status to promote more audience engagement.
Likewise, digital ads are generally unskippable. While traditional TV ads can be skipped more easily than ever before, digital ads can offer in-view rates of 100%. If you would like to learn more about local TV advertising in Baltimore, please fill out the form below or keep reading for additional info.
How does CTV advertising in Baltimore work?
You only need two things to stream video content: a compatible device and an internet connection. Since so many devices are capable of streaming content, finding a compatible machine isn't a problem for most TV viewers. Here are some of the most frequently-used devices:
- Smartphones, tablets, and other mobile devices
- Gaming consoles like Nintendo Switch and Sony PS4
- Streaming players including Amazon Fire TV and Apple TV
- Smart TVs from popular brands like Philips and LG
Any of these machines can access dozens of OTT services, and Quantifi Digital can help you reach all of them. Unlike some of our competitors, we negotiate direct deals with our partners so we can offer exclusive opportunities unavailable elsewhere. Here is a closer look at some of our partners in the streaming industry:
- Hulu: Hulu is the leading subscription-based streaming content provider, offering both live and on-demand access to popular TV shows and original programming. It is the only brand in the OTT space to offer access to current-season shows from leading network and cable channels. Your ad can reach a subscriber base of 28 million on Hulu.
- DirecTV Now: DirecTV Now is a subscription-based provider offering 65+ live TV channels. Available networks include CNN and HGTV. Commercials on DirecTV Now can reach a subscriber base of 1.5 million.
- Pluto TV: Pluto offers live access to more than 100 channels, including Bloomberg and MSNBC. Your ads can reach a subscriber base of 18 million viewers on Pluto TV.
In addition to streaming platforms like these, we can also access streaming local cable inventory on popular networks such as CBS, History, and Raycom Media. This is a great way for you to reach cord-stackers (or people who combine a traditional cable package with OTT options). Please fill out the form below to learn more about the specific services we offer in your market.
How much does it cost to advertise on TV in Baltimore?
We offer a variety of different packages, so don't assume that Connected TV advertising in Baltimore is out of your reach because of budgetary constraints. All of our services have one thing in common: an emphasis on giving you the best bang for your buck possible. For instance, we can help you advertise on Hulu without the potentially prohibitive monthly minimums other agencies ask you to meet. We also work exclusively on the buy-side of the industry, so you never need to worry about our placing ads for anyone's sake except your own.
Baltimore is an exciting city with plenty of things to see and do. Whether your target audience is catching up on Baltimore Ravens highlights, watching nature documentaries in preparation for a trip to the National Aquarium, or taking a virtual tour of the Fort McHenry National Monument, CTV advertising in Baltimore is a great way to find them.
Are there any other benefits associated with OTT advertising in Baltimore?
In addition to using demographic data to help you find the right customers, digital ads can also make use of retargeting to generate more leads. Basically, retargeting means that consumers who watch one of your ads will be served reminders to keep you at the forefront of their minds. We also offer a live reporting dashboard that gives you 24/7 access to valuable information such as your ad's frequency and network delivery to help you make the most of Connected TV advertising in Baltimore.
If you're interested in learning more about OTT advertising in Baltimore or are ready to get started today, please fill out the form below to discover more about how the experts at Quantifi Digital could be able to help you. We look forward to hearing from you!