Make an Impact on Your Target Audience with CTV Advertising in West Palm Beach
Quantifi Digital is a top OTT ad agency because we can reach viewers in West Palm Beach that other marketers cannot. If you've heard of the phrase "cord-cutting," you already understand why traditional cable ad buys are losing their appeal. Thankfully, OTT advertising in West Palm Beach allows marketers to connect with both cord-cutters and cord-stackers who combine a traditional TV subscription with an Over-The-Top service such as Hulu or the WatchESPN app. Please continue reading to learn more about how we can help you reach your target audience more effectively.
What is Connected TV?
Connected TV (often abbreviated to CTV) is any form of streaming video content that doesn't involve a cable box, satellite dish, or comparable equipment. Roughly 58 percent of Americans already watch CTV on a regular basis, a number that's expected to climb over 60 percent by 2022. The secret behind CTV's popularity is simple: it's both cheaper and more flexible than pay-TV.
Some digital advertising agencies in West Palm Beach don't know what to make of CTV, but Quantifi Digital believes that it is the future of marketing. While cable subscribers can fast-forward every ad before marketers can even begin their pitch, digital ads are generally unskippable. This leads to high completion rates (90 percent and up) and 100 percent in-view rates that old-fashioned commercials just don't get anymore.
Similarly, you can use local TV advertising in West Palm Beach to market to your chosen demographic. While traditional TV ads target a pre-defined DMA, we can serve ads to a specific ZIP code or the entire state of Florida. We can also target prospective customers based on data points such as age, gender, and household income. For example, we can serve an ad intended for viewers between the ages of 45 and 54 to the 17 percent of CTV viewers who fall into that range. Fill out this form to find out more about the advantages we could offer your business.
How much does it cost to advertise on TV in West Palm Beach?
If OTT advertising in West Palm Beach sounds too expensive to fit into your marketing budget, you might be pleasantly surprised by how affordable it can be. Quantifi Digital offers a variety of options with no monthly minimums on Hulu and comparable platforms, making premium ad inventory more accessible. We also work exclusively on the buy-side of our industry, differentiating us from competitors who own CTV platforms and place ads on their own networks whether it makes sense for the client or not.
The West Palm Beach area has an estimated 825,000 homes, and we can help you market to any of them. Whether your target audience is enjoying Comedy Central in front of the air conditioner, streaming USA Today News during an intermission at the Raymond F. Kravis Center for the Performing Arts, or watching History to prepare for an upcoming trip to the Norton Museum of Art, Connected TV advertising in West Palm Beach can be a great way to reach them where they are.
How does OTT advertising work anyway?
You only need a CTV-compatible device and a good internet signal to start streaming. Here are some of the devices we show ads on every day:
- Tablets, smartphones, and similar devices
- Streaming players like Google Chromecast and Amazon Fire TV
- Gaming consoles like Nintendo Switch and Sony Playstations
- Smart TVs from LG, Vizio, and more
Most of these devices can access OTT content from a variety of providers, and we can help you advertise on all of them. While there is an open exchange that you can use to purchase ad inventory on your own, we negotiate direct deals with multiple industry partners that allow us to offer exclusive opportunities. Here are a few of the services we're delighted to work with:
- Tubi TV: Tubi offers free TV shows and movies in HD quality. New content is added to the service every month, so viewers are always engaged. Commercials on Tubi can reach up to 20 million active monthly users.
- Pluto TV: Pluto is a free app that streams over 100 channels, including FOX Sports, CBS News, and CNBC. Commercials on Pluto can reach up to 18 million users.
- Hulu: Hulu is a subscription service that offers live and on-demand access to a variety of shows, including current-season episodes that you would otherwise need a cable subscription to see. Commercials on Hulu can reach up to 28 million people.
We can also get you streaming local cable inventory on popular networks like ESPN, CBS, Lifetime, and more. The best way to determine what specific services we could offer in your area is to fill out the form below and learn more about the logistics of CTV advertising in West Palm Beach.
Why should I invest in Connected TV advertising in West Palm Beach?
If you aren't positive who your target audience is, we can use lookalike modeling to identify high-value households that would be a good target for your ad spend. We also offer retargeting capabilities, meaning that viewers who see one of your video-on-demand ads to completion can receive online follow-ups to improve your conversion rate.
Our live reporting dashboard also provides all of the information you need to make smart decisions about your marketing budget, including dayparts, device delivery data, and overall reach. If you have any further questions or want to get started with local TV advertising in West Palm Beach today, please fill out the form below to discover how Quantifi Digital could help you.