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Market to Your Target Audience with OTT Advertising in Rockford

If you want to take advantage of the OTT revolution to effectively market your business, the experts at Quantifi Digital can help you reach your audience in Rockford. OTT is a shorter way of saying "Over-The-Top," a catch-all phrase encompassing all forms of video content that don't involve a traditional cable subscription. OTT viewership is expected to increase by nearly 20 percent in 2020 alone, creating a raw audience of 200 million people that advertisers would be foolish to ignore. Continue reading to learn more about the benefits of local TV advertising in Rockford.

What is CTV?

If viewers access OTT content on a television screen (either through a smart TV or with another device's assistance), it can be called Connected TV, or CTV for short. CTV offers greater flexibility and a more affordable price point than cable, so it's no surprise that viewers are "cutting the cord" in record numbers. In fact, the number of pay-TV households is expected to decline by a whopping three percent this year alone.

Some advertising agencies are struggling to figure out how to approach the changing TV landscape. At Quantifi Digital, we see Connected TV advertising in Rockford and elsewhere as the future and are ready to embrace the change. Please fill out this form to learn more about how we can help you reach your audience more effectively.

How does OTT advertising work?

If your target audience has at least one CTV-capable device and a stable internet connection, they are ready to start streaming. Here are just a few of the gadgets that your customer base could be using to stream right now:

  • Mobile phones
  • Tablets
  • Gaming consoles like Nintendo Switch and Microsoft Xbox One
  • Streaming players like Amazon Fire TV and Roku TV
  • Smart TVs by popular brands like Philips and Hisense

Most of these platforms can access OTT content from more than one provider, giving viewers a lot of choices to consider. Quantifi Digital has exclusive deals with many of the leading names in the industry, allowing us to offer premium ad inventory that you couldn't find on your own. Here is more information on three of our most popular partners:

  • Sling TV: Sling is a subscription-based alternative to cable that allows viewers to build a channel lineup they are willing to pay for as opposed to cable's pricey bundles. Available channels include TBS, TNT, and NFL Network. Commercials on Sling TV can reach over 12,000,000 subscribers.
  • DirecTV Now: DirecTV Now provides lives access to over 65 TV channels, including FOX, ABC, and CNN, without any annual contracts or equipment to buy. Commercials on DirecTV Now can reach up to 1,500,000 subscribers.
  • Hulu: Hulu offers both live and on-demand viewing options, including current-season episodes of TV shows currently airing on TV. The service also offers original programs you can't find elsewhere. Commercials on Hulu can reach up to 28,000,000 subscribers.

We can also purchase ad inventory on streaming local cable networks such as FOX News Channel, CBS, ESPN, and more, so we won't limit your campaign to services like those above. Please fill in the form below to discover more about how OTT advertising in Rockford work.

How much does it cost to advertise on TV in Rockford?

Many business owners assume that local TV advertising in Rockford is too expensive without really looking into it. This can be a huge mistake, as Quantifi Digital offers a variety of packages to accommodate marketing budgets of all sizes. For instance, we don't have any monthly minimums on platforms such as Hulu, making premium ad inventory more accessible.

The Rockford area has roughly 150,000 households, and we can help you reach any of them. Whether your target audience is streaming the news in their living room, enjoying a talk show in the natural beauty of the Anderson Japanese Gardens, or watching documentaries to help them understand the architectural significance of the Lake-Peterson House, Connected TV advertising in Rockford can be a great way to connect with them.

Why should I invest in CTV advertising in Rockford today?

Have you ever skipped an ad? If so, you know why traditional TV spots are losing their edge. OTT ads are generally unskippable, giving us in-view rates of 100 percent and a real chance for your message to resonate with audiences. CTV ad breaks are also shorter than standard commercial breaks, removing the incentive to see commercials as ideal opportunities for a snack break.

We can also serve your ads to any particular demographic you're interested in reaching. For example, roughly 17 percent of all CTV viewers are between the ages of 17 and 24. This crowd likes to interact with their marketing materials, so we can help you create ad experiences that appeal to them. We can also give you complete control over the geographic scope of your campaign, whether that means targeting a specific ZIP code or the entire state of Illinois. Sadly, traditional TV spots cannot offer the same options.

Perhaps most importantly, we can provide analytics on your campaign to help you make smart decisions with your marketing budget. Armed with information such as your ad's frequency, network delivery information, and completion rates, you'll know what to adjust to make your campaign even more effective. If you're ready to get started with CTV advertising in Rockford today, fill in the form below to learn more about the services Quantifi Digital offers!