Reach a More Engaged Audience with OTT Advertising in Omaha
Quantifi Digital can help you get started with OTT advertising in Omaha. OTT (or Over-The-Top) content may be defined as any video accessed without the aid of a set-top box or comparable equipment. Advertisers are expected to spend $9 billion on OTT advertising in 2020 alone, and Quantifi Digital can help you get in on the action.
What is CTV?
OTT content is accessible on a variety of different devices, including the common ones listed below:
- Smart TVs from recognizable brands like Samsung and Hisense
- Gaming consoles like Sony PS4 and Microsoft Xbox One
- Dedicated streaming players like Amazon Fire TV and Roku TV
Despite this diversity, many OTT viewers choose to watch their favorite content on the big screen of a TV. This can be called Connected TV, or CTV for short. CTV is an industry on the rise, as more than 60 percent of Americans are expected to regularly access CTV content by 2022. The reason why is simple: CTV is cheaper and offers more freedom than a traditional cable bundle.
Quantifi Digital sees opportunity in this new space. While CTV's raw viewership might not match cable's, CTV audiences tend to be more engaged with what they're watching.
Why should I consider CTV advertising as part of my marketing strategy?
For instance, CTV ad breaks are shorter, so viewers are more likely to watch them than get up and do something else. Digital ads are also unskippable, leading to completion rates in excess of 90 percent while cable ads are usually sped through.
OTT advertising in Omaha can also target the demographics of your choice. For example, 17 percent of all CTV viewers are between the ages of 18-24. If you market a product intended for this audience, we can target this demo with every ad placement. Similarly, we can use a viewer's gender, marital status, and even internet search history to target behavioral audiences at scale. We also offer retargeting capabilities, or the potential to increase your conversion rate by serving online follow-ups to consumers who have already watched one of your ads to completion. This makes CTV advertising in Omaha more interactive than typical TV commercials that offer no way to engage with prospective customers once they are over.
Furthermore, video-on-demand ads can be adjusted to fit the geographic scope of your operations. Whether you want to target a specific ZIP code or the entire state of Nebraska, CTV advertising in Omaha can accommodate it it. Our live reporting dashboard offers real-time analytics like dayparts and device delivery information you can use to make informed decisions with your marketing dollars. We even offer lookalike modeling to help you locate high-value households to concentrate your media spend on. Please fill out this form for more information on the benefits of Connected TV advertising in Omaha.
How does OTT advertising work?
There are a variety of OTT content providers out there, and Quantifi Digital can access premium inventory on every one of them. Our secret is a willingness to negotiate direct deals with leading providers that allow us to access opportunities others cannot. Here is some additional information on three of the streaming services we're proud to work with:
- Tubi TV: Tubi offers free movies and TV shows in HD quality. Available genres include anime, family, adventure, and comedy. Commercials on Tubi can reach 20 million active monthly users.
- Sling TV: Sling is a subscription-based cable alternative that allows viewers to choose which channels they are willing to pay for. Available options include NFL Network, TBS, ESPN, and more. Commercials on Sling TV can reach over 12 million subscribers.
- Hulu: Hulu is a subscription-based service offering a blend of original programming and TV shows, including OTT-exclusive access to current-season episodes from America's biggest networks. Ads on Hulu can reach a subscriber base of 28 million.
Additionally, we can get you premium local streaming cable inventory on popular networks like CBS, ESPN, HGTV, and FOX News Channel. Please fill out the form below to learn more about how local TV advertising in Omaha works in your area.
How much does it cost to advertise on TV in Omaha?
If you're thinking that Connected TV advertising in Omaha is out of your reach, you should know that Quantifi Digital offers a variety of different price points to make it easier to enter the space. We don't have monthly minimums on Hulu like other agencies do, making premium ad inventory more accessible. We also provide access to exclusive platforms like Amazon Fire TV to help you make the most of your marketing budget. We also concentrate on the buy-side of the industry, so we don't have the conflicts of interest that many of our competitors run into.
There are over 375,000 households in Omaha, and we can help you reach any of them. Whether your target audience is streaming news shows in their kitchen, enjoying sports highlights while taking a break at the Henry Doorly Zoo, watching educational documentaries at the historic Old Market, or reliving a performance at the Omaha Community Playhouse, OTT advertising in Omaha is a great way to forge a lasting connection. We can help you get in front of your target audience no matter where they're consuming OTT content. Reach out to the experts at Quantifi Digital and get the process started today!