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Reach More Customers with CTV advertising in Albuquerque

Consumers' TV viewing habits are changing, and Quantifi Digital is here to help your Albuquerque business change with them. Streaming services and new technologies have enabled a wave of "cord-cutting" for households across the country. More and more people are ditching cable for Over-the-Top (OTT) methods of accessing their favorite content. This includes services like Hulu, network apps, and websites. When the content is delivered through a television, it's called Connected TV (CTV). We can help you reach consumers in Albuquerque who are accessing their entertainment in this way.

What is Connected TV advertising in Albuquerque?

CTV advertising in Albuquerque enables you to target your desired demographic in ways that are impossible through traditional TV spots. You'll receive access to data from top providers so that you can make smart decisions about how you spend your ad dollars. For example, CTV ads enable you to prioritize viewers based on their income, gender, age, or even diet.

We know that making the switch to a new way of marketing can feel daunting. That's why we're here to walk you through every step of the process. To learn more about how your company can benefit from addressable TV advertising, fill out our form below. Once you do, we can reach out to you to walk your company through its options.

How does OTT advertising in Albuquerque work?

Over-the-Top advertising is a way for your business to reach customers who no longer have a traditional cable subscription. Today, over half of all households in the country have a Connected TV device. This includes individuals who still have a traditional cable plan to those who have never had one. Viewers are using many different devices to gain access to their favorite content. Here are a few examples of devices that an individual could use to find your OTT ads:

  • Tablets and smartphones
  • Smart TVs from Vizio, Sony, Philips, and other brands
  • Gaming consoles like:
    • Playstation 4
    • Xbox One
  • Streaming players such as:
    • Apple TV
    • Google Chromecast

Viewers use these devices to connect with free and subscription-based streaming services. We have access to millions of subscribers from services such as:

  • Sling TV: a subscription-based service with over 12 million subscribers that lets users pick their own channel lineup. With options like ESPN and the NFL Network, your ads could be featured during the next Arizona Cardinals game.
  • Hulu: with both live and on-demand options, this premium streaming service is a leader in the industry. Hulu is the only service that offers ad-supported, current season shows from the largest networks in the U.S. and has over 28 million subscribers.
  • Xumo: this service feature over 100 channels, which range from comedy to news coverage. Xumo features free live and on-demand options for its users to choose from. This service has over 5 million active monthly users.

Many cable providers are responding to the changing marketplace to offer streaming channels for their subscribers. We can get your ads in front of households who use this option to watch their favorite content as well. It's another example of how OTT advertising in Albuquerque can put your commercials in front of more individuals.

How much does it cost to advertise on TV in Albuquerque?

The cost of local TV advertising in Albuquerque can vary based on your company's marketing needs. To learn more about the costs of CTV advertising, fill out the form below. We can help you make a well-rounded ad buy that is targeted at consumers who are likely to engage with your product or service. We work exclusively on the buy-side and directly with leading providers so that there's no middleman operating between us.

What are some of the benefits of Connected TV advertising in Albuquerque?

OTT ads can help your business get more out of its marketing budget. There are numerous benefits associated with this type of advertising that aren't available through traditional TV spots. For example, you'll be able to target users geographically down to the zip code level rather than having to adhere to DMAs and cable zones.

You'll also get more control over who your ads are shown to. This is made possible by the data and analytics that you'll receive from top providers. Additionally, CTV gives your company comprehensive reporting data that includes information on completion rate, daypart, unique reach, and frequency.

One of the other major benefits of streaming advertising is the ability it gives you to remarket your spots to viewers who have already seen them. Web-based display ads can keep your product or service at the top of your customers' minds. This can help you get even more out of the money that your company spends on television marketing.

These features are especially important in a city like Albuquerque, where there's so much to do. During their free time, residents can visit the Petroglyph National Monument, enjoy food and shopping in Old Town, and check out the views from the Sandia Peak Tramway. With CTV ads, you can reach your customers when and where they watch their favorite content. This differs from the traditional TV model, which asks businesses to guess what time their target demographic will be watching TV. This can make a big difference in how many viewers ultimately engage with your product or service.

Quantifi Digital can help you embrace this new form of local TV advertising in Albuquerque. To get started with it, simply fill out the form below. We'll get in touch with you to help you make a decision that works for your company's unique needs. We look forward to hearing from you.