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Reach More Viewers Accurately with Connected TV Advertising in Detroit

Quantifi Digital is an OTT ad agency that can help you reach your target audience in Detroit, on streaming platforms such as Hulu and Sony Crackle. "OTT" is an acronym for "Over-The-Top," a catch-all phrase encompassing streaming platforms, video content on websites, and mobile apps. If these services are played on the big screen of a TV, it's called Connected TV.

What is Connected TV?

Connected TV, or CTV for short, can be seen as any source of video content that doesn't rely on a set-top box, satellite dish, or other special equipment. Customers like CTV because it's cheaper than traditional cable while also offering greater flexibility in what you watch and when. The experts at Quantifi Digital see Connected TV advertising in Detroit as a tool that we can use to your advantage.

For example, CTV ad breaks tend to be shorter than traditional TV commercials, so viewers have less incentive to get up and do something else. Video-on-demand ads are also unskippable, leading to higher completion rates and in-view rates of 100 percent on most spots. While companies paying for TV spots see their ads skipped, OTT advertising in Detroit can provide a better chance to connect with your target demographic. Please keep reading or fill out this form to learn more!

How much does it cost to advertise on TV in Detroit?

Contrary to what you may believe, local TV advertising in Detroit doesn't need to break the bank. Quantifi Digital offers a variety of options designed to accommodate nearly any marketing budget. Better yet, all of our services are built to help you get the most out of your marketing spend. Unlike some competing companies that own CTV platforms and sell ad inventory to themselves at reduced rates, we only operate on the buy-side of the industry. Therefore, you can rest assured that we're always placing an ad for your benefit instead of our own.

Detroit is a big city with over 1.7 million homes. Whether your audience is watching Detroit Lions highlights while tailgating at Ford Field, streaming a documentary in between stops on a tour of the historic Dearborn neighborhood, looking for something to do between holes at a Greater Noni-area golf course, or watching sitcoms in their apartment, working with Quantifi Digital is the best way to advertise online. Please fill out the form below to learn more about how our experts can help you with OTT advertising in Detroit.

What are some of the benefits of CTV advertising in Detroit?

Traditional TV spots are placed during a program you hope your audience is watching, with no way to track how effective it is. Digital ads can be targeted based on income, gender, age, and even search history to help you reach your target audience more effectively. Viewers of all ages consume CTV content, from the 18-24 age bracket (17 percent of all CTV viewers) to those ages 55+ (22 percent). Therefore, you can rest assured that OTT advertising can reach nearly anyone you're interested in marketing to.

We also offer a powerful live reporting dashboard so you can access analytics such as completion rates, network delivery information, and dayparts to make informed decisions about your future local TV advertising in Detroit.

Similarly, we can help you target the right geography for your needs. While TV commercials are sold in pre-set DMAs, we can serve your ad throughout the state of Michigan or even to a specific ZIP code, if doing so would better fit your needs. We can also offer retargeting capabilities, meaning that consumers who view your ad through will see follow-up ads reminding them of the value you can add to their lives. This way, you're at the forefront of their mind when they need a service like yours.

How does OTT advertising work?

The first step in Connected TV advertising in Detroit is understanding where your ad might be viewed. Here are some of the devices that consumers are using to stream video content every day:

  • Gaming consoles such as:
    • Nintendo Switch
    • Sony Playstation 4
    • Microsoft Xbox One
  • Streaming platforms like:
    • Amazon Fire TV
    • Roku TV
  • Smart TVs manufactured by:
    • Toshiba
    • Phillips
    • Panasonic
  • Additional devices including:
    • Smartphones
    • Tablets

Millions of people use these devices to access television content, and Quantifi Digital can access nearly all of them. While companies can purchase OTT ad inventory on their own, we negotiate favorable direct deals with all of our partners so that we can offer exclusive opportunities. Here is some more information on some of our industry partners:

  • Sony Crackle: Sony Crackle is a free streaming service offering on-demand access to award-winning television series and movies to all major streaming platforms. It has an estimated 10 million monthly viewers.
  • Pluto TV: The Pluto TV app offers access to over 100 live channels and is available on all streaming platforms. Available channels include MSNBC, CBS News, and FOX Sports. Ads on Pluto TV can reach 18 million subscribers.
  • Hulu: Hulu is the leading subscription-based streaming platform. It offers a combination of on-demand programming and live access to premium TV channels, including exclusive current-season content from the largest broadcast and cable channels. Commercials on Hulu can reach 28 million subscribers.

In addition to streaming services like those above, we can also offer streaming local cable inventory on popular networks such as CNN, HGTV, and ESPN.

The best way to determine what we might be able to do for you is by filling out the form below. Quantifi Digital looks forward to helping you with all of your CTV advertising in Detroit needs!