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Reach New Customers with Connected TV Advertising in Columbus, GA

Consumers' television viewing habits are changing, and Quantifi Digital can help your Columbus, Georgia, business change with them. By 2021, more than 81 million U.S. consumers will have cut the cord of their traditional cable subscription or never have signed up for one in the first place. Increasingly, households are choosing to use Over-the-Top (OTT) methods of accessing their favorite content. This includes streaming services, network apps, and websites. When the content is delivered through a television, it's called Connected TV (CTV). CTV advertising can help your company get more out of its marketing budget. Keep reading to learn more.

What is Connected TV advertising?

Columbus is an area that's full of exciting attractions. With the National Civil War Naval Museum, the Coca-Cola Space Science Center, and Flat Rock Park, there's something for everyone to enjoy. CTV enables residents of places like Columbus, GA, to spend their time however they choose and still access their favorite shows, sports, and entertainment. This flexibility is one of the major reasons why forecasters project that more than 63 percent of U.S. households will have at least one Connected TV device by 2023.

Businesses are starting to see the advantages of CTV advertising as well. Almost $9 billion will be spent on addressable TV advertising in 2020. Now is the perfect time for your company to enter into this marketplace. Consumers are shown fewer ads with CTV, but these ads are unskippable and have an in-view rate of 100 percent. This could be just what your business needs to drive more engagement to its product or service. Fill out the form below when you're ready to get started with Connected TV advertising in Columbus, GA.

How does Over-the-Top advertising work?

OTT advertising in Columbus could be the future of your television marketing strategy. By 2023, the total number of pay-TV households in the U.S. is expected to dip below 73 million. Many of these consumers are choosing to replace their traditional cable subscriptions with OTT methods of accessing content. With the right marketing strategy, you can get your brand in front of millions of subscribers. Your spots could be found on devices like:

  • Smartphones and tablets
  • Gaming consoles such as:
    • Xbox One
    • Nintendo Switch
  • Smart TVs from Samsung, Hisense, Sony, and others
  • Streaming players like:
    • Google Chromecast
    • Amazon Fire TV

With these devices, a household can access a variety of streaming services. Quantifi Digital works directly with top providers to get your ads in front of the right customer groups. Here are some of the top services where your ads could be featured:

  • Hulu: This is the only service to offer current season shows from the largest networks in the United States. With over 28 million subscribers, Hulu is an industry leader and an excellent place to advertise your product or service.
  • Sony Crackle: This free service has 10 million monthly active users. It delivers popular movies, TV shows, and original content across all major streaming devices.
  • Tubi TV: With 20 million monthly active users, this free app is a major player in the streaming industry. Tubi TV offers a vast library of movies and TV series, which is updated every week.

Some consumers have decided to keep their traditional cable subscription while also using CTV technology. Quantifi Digital can help you target these consumers by including streaming local cable inventory in your next ad buy. This is an excellent way to get your brand in front of viewers who are watching WTVM to get the local news. It's another reason why OTT advertising in Columbus should play a large role in your next television marketing campaign.

What are some of the benefits of using CTV advertising in Columbus, Georgia?

The benefits of this form of local TV advertising in Columbus go far beyond what's offered by traditional TV. For example, you'll receive comprehensive data from top providers. You can use this data to make smarter decisions about who you target with your ads. You'll also be able to make customized demographics based on a viewer's income level, diet, age, gender, and more. This can help you get more bang out of each of your marketing bucks.

Quantifi Digital will also provide you with a live 24/7 reporting dashboard. Here, you can instantly access the most important analytical information related to your ad campaign. You'll find information on completion rate, daypart, frequency, unique reach, and much more. Having easy access to this information can help you drive more engagement to your company.

Traditional TV offers no way for you to remarket your product or service to consumers who have already seen one of your ads. However, this is easy to do with CTV advertising in Columbus, GA. You can use web-based display ads or more CTV spots to retarget potential customers.

CTV also increases your ability to geographically target consumers. Traditional TV spots must adhere to strict guidelines regarding DMAs and cable zones. With CTV, you can geographically target households down to the zip code level. It's another reason why your business should make the switch to OTT advertising.

How much does it cost to advertise on TV in Columbus?

The price of local TV advertising in Columbus can vary based on your company's marketing strategy. You can fill out the form to get more specific pricing information that's based on your goals. Quantifi Digital is an expert in the space who can walk you through every detail of CTV advertising. We'd love to help you take advantage of this new kind of marketing and look forward to hearing from you.