Reach New Customers with Connected TV Advertising in Little Rock
Quantifi Digital can help your Little Rock business make the shift to a new kind of television marketing. Increasingly, viewers are choosing to "cut the cord" of traditional cable subscriptions. There will be 45 million cord-cutters in the U.S. by the end of 2020. These consumers are still watching a lot of TV, as the average household consumes nearly 8 hours of televised content per day. Now they're using Over-the-Top (OTT) methods like Hulu, network apps, and websites to access their favorite content. When a viewer uses OTT methods to watch content on a television, it's called Connected TV (CTV). Below, you'll learn more about Connected TV advertising and how it can benefit your company.
What is CTV advertising?
Little Rock is a diverse city, with something for everyone to enjoy. Residents can visit Pinnacle Mountain State Park, the Little Rock Zoo, and a variety of other interesting places during their free time. CTV enables residents of Little Rock to spend a day somewhere like the Museum of Discovery and still catch their favorite shows when they get home. This is one of the reasons why CTV is becoming more and more popular.
Connected TV advertising in Little Rock works a little differently than traditional TV marketing. Viewers are shown fewer overall Over-the-Top ads. However, those ads are non-skippable and have a completion rate of over 90 percent, as well as an in-view rate of 100 percent. Additionally, CTV gives you more data and analytical information that you can use to make smarter decisions about how you spend your ad budget. To learn more, keep reading, or fill out the form below.
How much does it cost to advertise on TV in Little Rock?
There isn't a set price for television marketing in Little Rock. Instead, your charges will vary based on the specifications of your marketing plan. If you'd like to get more specific pricing information on the options that interest you, reach out to us. Quantifi Digital is an expert in the industry who can walk you through the ins and outs of this form of local TV advertising in Little Rock. We work exclusively on the buy-side and directly with top providers. This ensures that your needs will always be our top priority.
How does OTT advertising in Little Rock work?
Today, more than half of all households in the U.S. have a CTV device. That number is projected to grow to more than 63 percent of all households by 2023. Here are a few examples of what families and individuals are using to access their favorite shows, sports, and entertainment:
- Smartphones and tablets
- Gaming consoles like:
- Xbox One
- Playstation 4
- Streaming players such as:
- Google Chromecast
- Amazon Fire TV
- Smart TVs from Vizio, LG, Sony, and other brands
These devices are becoming more and more popular because they make it easier for viewers to consume their favorite content. Consumers use these devices to access a variety of streaming services. Quantifi Digital has access to millions of subscribers from the top providers in the industry. Here are a few examples of where your ads could appear:
- Hulu: This is the only service that offers current season, ad-supported shows from the top broadcast and cable networks in the U.S. Hulu has over 28 million subscribers, who use the service to access live and on-demand entertainment. Your company's commercials on Hulu could be featured during the next University of Arkansas at Little Rock game.
- Pluto TV: This free app has over 18 million subscribers. Pluto offers more than 100 live TV channels from familiar names such as MSNBC, CBS, and Fox Sports.
- Sony Crackle: This free service has 10 million monthly active users. Sony Crackle delivers popular TV shows, movies, and original content across all major streaming devices.
Some residents of Little Rock have decided to keep their traditional cable subscription while also using CTV technologies. Quantifi Digital can help your company reach these consumers with a streaming local cable ad buy. It's another reason why OTT advertising in Little Rock should be a key part of your next television marketing campaign.
What are some of the benefits of CTV advertising in Little Rock?
CTV ads can provide your company with a number of benefits that aren't available through traditional TV spots. That's why annual spending on CTV ads is projected to eclipse $14 billion by 2023. For example, traditional TV offers no way to remarket your product or service to consumers who have already seen your ads in their entirety. With CTV, you can use web-based display ads to retarget viewers so that your business remains at the top of their mind.
You'll also get more comprehensive reporting data from streaming advertising. Instead of only being told what time your spots ran at, Quantifi Digital will give you access to a 24/7 live dashboard. Here, you'll find detailed information on completion rate, device delivery, daypart, frequency, and much more.
CTV advertising in Little Rock also increases your ability to target the consumer groups that you find the most valuable. For example, you'll receive data from top providers that enables you to reach out exclusively to the users who are most likely to engage with your product or service. You can create customized demographics based on factors like age, gender, income level, and even lifestyle factors like diet and activity level. Additionally, CTV enables your company to target users geographically down to the zip code level. This isn't possible with traditional TV spots, which must adhere to strict DMAs and cable zones.
This form of local TV advertising in Little Rock could be just what your business needs to start getting more out of its marketing budget. When you're ready to make the switch to CTV, simply fill out the form below. Quantifi Digital will reach out and walk you through your options. We'd love to help you take advantage of this growing marketplace and hope to hear from you soon to begin.