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Reach New Customers with Connected TV Advertising in Madison

Quantifi Digital can help your company in Madison embrace new trends in television marketing. Over-the-Top, or OTT, methods of accessing content have grown in popularity over recent years. This includes streaming services like Sling TV and Hulu, as well as network apps and websites. Increasingly, viewers in places like Madison are choosing to ditch their traditional cable subscriptions in favor of OTT services. When a viewer uses OTT methods to stream content through a television, it's called Connected TV (CTV). Below, you'll learn more about these trends, and why Connected TV advertising should play a key role in your next marketing campaign.

What is CTV advertising?

The Madison area is home to many attractions. Families and individuals can spend their free time enjoying places like the Chazen Museum of Art, the Olbrich Botanical Gardens, and shopping at Greenway Station. CTV enables viewers to do the things that they enjoy while still being able to enjoy their favorite content. It prevents them from needing to wait in front of the TV for their favorite show or movie to air live.

With Connected TV advertising in Madison, you can reach these viewers. Over-the-Top ads work differently than their traditional TV counterparts. For example, they are non-skippable, which leads to a completion rate of over 90 percent. Additionally, streaming advertising gives you more power over choosing the customer groups you target. You'll be able to create customized demographics based on age, gender, lifestyle factors like diet, and much more. When you're ready to get started with this new kind of local TV advertising in Madison, simply fill out the form below.

What are some of the benefits of CTV advertising in Madison?

There are a number of benefits that your company can take advantage of by making the switch to CTV advertising in Madison. For example, CTV ads can be geographically targeted down to the zip code level. Comparatively, traditional TV spots are limited based on DMAs and cable zones.

With CTV, you'll also be able to remarket your ads to viewers who have already seen them. This is done through web-based display ads. With this option, you can keep your messaging at the top of a customer's mind. Additionally, you'll get access to data from top providers, which you can use to make smart decisions about how you spend your ad money. These features could be just what your business needs to drive more engagement to its product or service.

Traditional TV also gives you limited reporting data, telling you only what time your spots ran. Connected TV gives you comprehensive information on completion rate, device delivery, frequency, unique reach, and much more. Quantifi Digital will also give you access to a 24/7 dashboard where you can find all of this information in one convenient place.

How does OTT advertising in Madison work?

Today, over half of all households in the U.S. have a Connected TV device. This number should grow in the coming years. That's why your business should think seriously about taking advantage of OTT advertising in Madison now. Once you do, viewers will be able to find your ads on a variety of devices. Here are a few examples:

  • Smartphones and tablets
  • Streaming players like:
    • Google Chromecast
    • Apple TV
  • Gaming consoles such as:
    • Playstation 4
    • Xbox One
  • Smart TVs from Hisense, Vizio, LG, and others

When viewers use these devices, they're able to access a wide variety of streaming services. Quantifi Digital has strong relationships in the industry and access to millions of subscribers from services such as:

  • Sling TV: This service has over 12 million subscribers and lets users personalize their TV-viewing experience by picking their own channel lineup. Options include CNN, Travel, TBS, ESPN, and many more. Your commercials on Sling TV could be featured during the next University of Wisconsin-Madison Badgers game.
  • Hulu: This service is the only one to offer current season, ad-supported shows from major U.S. broadcast and cable networks. Hulu has over 28 million subscribers who receive access to live and on-demand channels, original series, and films.
  • Sony Crackle: This free streaming service has over 10 million monthly active users. Sony Crackle delivers award-winning TV, movies, and original content across all major streaming devices.

With CTV advertising in Madison, your ads could be featured on any of these services. Additionally, Quantifi Digital can get your marketing material in front of viewers who have retained their traditional cable subscriptions. We offer streaming local cable inventory that targets viewers who have a cable subscription but still take advantage of CTV technology. It's another example of a customer base who you could target with this form of television advertising.

How much does it cost to advertise on TV in Madison?

There isn't a set price for advertising on TV in the Madison area. Instead, you'll be charged based on the specifications of your marketing plan. We can provide you with more detailed pricing information once you reach out to us. When you do, you'll find that we work exclusively on the buy-side and directly with premium providers. This ensures that we always have your needs as our top priority.

To get started with this new form of local TV advertising in Madison, fill out the form below. Once you've done so, Quantifi Digital will reach out to you to help you navigate this new marketing landscape. We'd love to work with you as you pursue your advertising goals and hope to hear from you soon to get started.