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Reach Out to New Customers with Connected TV Advertising in Cedar Rapids

Quantifi Digital can help your Cedar Rapids business navigate changing trends in viewing habits of consumers across the country. In recent years, Over-the-Top (OTT) methods of accessing content have grown considerably. This is a list that includes Hulu, websites, network apps, and other streaming services. By 2021, over 81 million U.S. consumers will have "cut the cord" or never have signed up for a cable subscription in the first place. When viewers use these services to watch shows, sports, and entertainment on a television, it's called Connected TV (CTV). This movement is rapidly growing in popularity and is leading to a decline in traditional cable subscriptions. Below, you'll learn more about CTV and how Over-the-Top ads could be just what your company needs to expand its customer base.

What is CTV advertising?

Cedar Rapids is a beautiful place that's home to attractions like the Indian Creek Nature Center, Brucemore, and the Cedar Rapids Museum of Art. Residents of the area want to be out exploring during their free time, not sitting in front of the TV waiting for their favorite show to air live. CTV enables viewers to do the things that they love and watch their preferred content whenever they want. This is one of the major reasons for the expansive growth of CTV devices and platforms. By 2023, CTV ad spending is expected to reach $14.12 billion annually.

Connected TV advertising in Cedar Rapids works differently than traditional TV marketing. Viewers are shown fewer ads, which are non-skippable. This leads to a completion rate of over 90 percent. With fewer ads to sit through, viewers are more likely to remain seated in front of the TV and to give your spot their undivided attention. OTT ads also offer more detailed analytics and give your business more power over who you target. For example, you could create customized demographics to target consumers based on factors like their income level, age, gender, and even diet. To learn more, keep reading or fill out the form below.

What are some of the benefits of CTV advertising in Cedar Rapids?

Addressable TV advertising can provide your business with a number of benefits that aren't available through traditional TV spots. For example, you'll get much more comprehensive reporting data from your OTT ads. This includes detailed information on device delivery, network delivery, completion rate, frequency, and more. Comparatively, traditional TV only tells you what time your ads ran. CTV ads also have a 100 percent in-view rate.

CTV advertising in Cedar Rapids also gives you more power over the audiences who see your ads. You can use the data that you receive from top providers to reach out to users who are the most likely to engage with your content. This simply isn't possible through traditional TV. Similarly, you'll be able to geographically target consumers down to individual ZIP codes. Traditional TV ads must adhere to strict DMAs and cable zones.

Additionally, Connected TV gives you the power to remarket your product or service to users who have already seen your ad. This isn't possible through traditional TV. With web-based display ads, you can keep your company at the top of a customer's mind. It's another example of how much more you can get out of your marketing budget with this style of local TV advertising in Cedar Rapids.

How does OTT advertising in Cedar Rapids work?

Over half of all households in the United States have a Connected TV device. The number is expected to rise to 63 percent of all households by 2023. With these devices, families and individuals can access numerous streaming services and applications. These services save users money because they generally cost much less than a traditional cable subscription. They also offer a level of convenience that is hard to find in a standard cable subscription. Given these factors, it's a smart idea to make the shift to CTV advertising now. Once you do, here are a few devices where a customer could find your spot:

  • Smart TVs from Panasonic, Sharp, Sony, and others
  • Gaming consoles like:
    • Xbox One
    • Playstation 4
  • Smartphones and tablets
  • Streaming players such as:
    • Amazon Fire TV
    • Apple TV

Quantifi Digital can get you started with OTT advertising in Cedar Rapids that gets your content featured on a variety of streaming services. We have access to millions of subscribers from services like:

  • Sling TV: This popular service allows users to personalize their viewing experience by picking their own channel lineup. Sling has over 12 million subscribers and offers channels including CNN, ESPN, TNT, and more. Your ads on this service could be shown during the next University of Iowa game or while your customers watch the news.
  • DirecTV Now/AT&T: This subscription-based service gives users access to more than 65 live TV channels. Over one million subscribers use DirecTV Now/AT&T to watch ABC, CNN, Fox, and more.
  • Hulu: With over 28 million subscribers, this streaming service is an industry leader. Hulu is the only platform to offer ad-supported, current season shows from major U.S. broadcast and cable networks. It also offers live and on-demand original series, films, and more.

In addition to these services, we can also get your ads featured on streaming local cable in the Cedar Rapids area. This enables you to reach consumers who have decided to retain their traditional cable subscription while also taking advantage of Connected TV technologies. It's another example of a group your company could target through OTT advertising.

How much does it cost to advertise on TV in Cedar Rapids?

The cost of this type of local TV advertising in Cedar Rapids can vary based on the options that your company selects. We'd be happy to walk you through your choices. To get in touch with Quantifi Digital, simply fill out the form below. We work exclusively on the buy-side and directly with top providers. You can be sure that we'll always keep your company's needs as our top priority. We look forward to hearing from you.