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Reach out to New Customers with Connected TV Advertising in Portland, ME

Quantifi Digital can help your Portland, Maine, company embrace new consumer trends in television consumption. Increasingly, viewers are choosing to "cut the cord" of traditional cable subscriptions. Instead, they're using Over-the-Top, or OTT, methods of accessing their favorite shows, sports, and entertainment. This includes streaming services like Hulu, network apps, and websites. When this content is accessed through a television, it's called Connected TV (CTV). Quantifi Digital is an expert in this industry who can help your business market to the growing number of viewers who are consuming content in this way. Keep reading to learn more.

What is CTV advertising?

Portland is a beautiful place with lots to do. Families and individuals can spend time exploring the Portland Museum of Art, Peaks Island, the Old Port, and much more. With CTV, viewers can do all of these things and still watch their favorite shows. This convenience is one of the biggest reasons for the growth of CTV.

With Connected TV advertising in Portland, ME, viewers are shown fewer overall ads. However, ads are also non-skippable. This leads to a completion rate of over 90 percent. OTT ads could be just what your company needs to drive more engagement to your product or service. To learn more about how your business can benefit from this kind of local TV advertising in Portland, ME, fill out the form below.

How does OTT advertising in Portland work?

Over-the-Top ads are shown on a variety of Connected TV devices. Today, over half of all households in the U.S. have a CTV device. This number is projected to increase in the coming years. Below, you'll see a few devices that a viewer could use to see your ads:

  • Smart TVs from Hisense, Philips, LG, and others
  • Gaming consoles like
    • Playstation 4
    • Nintendo Switch
  • Smartphones and tablets
  • Streaming players such as:
    • Amazon Fire TV
    • Apple TV

These devices enable users to access a number of different streaming services. Quantifi Digital has strong relationships with all of the major services in the industry. Your ads could be played in front of millions of subscribers to services like:

  • Hulu: This is the only service that offers current season, ad-supported shows from the largest broadcast and cable networks in the United States. Hulu has over 28 million subscribers who use the service to watch live and on-demand films, TV series, and original content.
  • Xumo: This service provides free and on-demand streaming entertainment to over 5 million monthly active users. Xumo features over 100 channels, which range from comedy to sports, and even news coverage. Your ads on Xumo could be featured while your customers watch the local news.
  • Tubi TV: This free app has 20 million monthly active users. Tubi provides users with popular movies and TV shows that stream in full HD and on-demand. The app comes pre-downloaded on devices like Roku and Xbox One.

Some viewers have chosen to retain their traditional cable subscription while also taking advantage of CTV technology. With our help, your company's OTT advertising in Portland, ME, can reach these consumers. We can make your business a streaming local cable buy that gets your product or service in front of even more users. It's another example of how many potential customers you can reach by making the switch to streaming advertising.

What are some of the benefits of CTV advertising in Portland?

This form of television marketing offers a number of benefits that go beyond what you would receive from traditional TV ads. For example, you'll have the ability to geographically target your ads to consumers down to the zip code level. This isn't possible with traditional TV spots, which must adhere to strict DMAs and cable zones.

You'll also be able to target your ads to a more specific audience with CTV. For example, you can create customized demographics based on factors like a viewer's income level, age, gender, or even diet. This is possible because you'll receive data from top providers to help you make smarter decisions about how you spend your marketing budget.

One of the other major benefits of CTV advertising in Portland, ME, is the reporting that it provides your company. Quantifi Digital will give you access to a 24/7 dashboard. There, you'll find detailed information on your ad's completion rate, device delivery, frequency, and much more.

Additionally, traditional TV provides no direct way to retarget consumers who have already seen your spot. CTV does. With it, you can use web-based display ads to keep your ads at the top of a customer's mind. It's another reason why you should seriously consider making the swap to this form of television marketing.

How much does it cost to advertise on TV in Portland, Maine?

The price of advertising on TV can change based on your company's needs and marketing goals. If you'd like to get specific pricing information, then the quickest way to do so is by filling out the form below. Once you've done so, we'll get in touch with you. We can walk you through your options and tell you more about why OTT advertising is the way of the future.

This form of local TV advertising in Portland could be just what your business needs to start connecting with an entirely new customer base. Quantifi Digital is an expert in the space who can help you make the shift to this style of advertising. We'd love to work with you and look forward to hearing from you to get started.