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Reach Out to Your Customers with Connected TV Advertising in Chattanooga

Quantifi Digital can help your Chattanooga business embrace new trends in television consumption habits. Traditional cable subscriptions are becoming less and less popular across the country. More people are using Over-the-Top (OTT) methods of accessing their favorite content. This includes streaming services like Sling TV and Hulu as well as network apps and websites. When viewers use OTT methods to access content on a television, it's called Connected TV (CTV). Below, you'll find more information on this growing trend and how your business can take advantage of it.

What is CTV advertising?

Connected TV advertising is a new way for your company to reach out to its customer base. Residents of Chattanooga don't want to have to sit in front of the TV, waiting to catch their favorite show live. They want to go out and enjoy places like Ruby Falls, Rock City Gardens, and Market Street. CTV is gaining popularity for many reasons. One of them is that it enables viewers to do the things that they love in their free time and still enjoy their favorite content.

Addressable TV ads let your company target consumers in entirely new ways. For example, you can create a customized demographic that focuses on viewers who meet a specific guideline for income level, age, or even diet. With CTV, viewers are shown fewer ads. However, the ads are non-skippable, which leads to a completion rate of over 90 percent. This could be just what your company needs to spark more engagement with its product or service. Fill out the form below to learn more.

How does OTT advertising in Chattanooga work?

More than half of all households in the United States currently have a Connected TV device. This number is projected to increase in the coming years. That's why it's important for your business to make the shift to Connected TV advertising in Chattanooga now. Once you do, a consumer could find your ads through devices like:

  • Smartphones and tablets
  • Gaming consoles such as:
    • Xbox One
    • Playstation 4
  • Streaming players like:
    • Google Chromecast
    • Amazon Fire TV
  • Smart TVs from Philips, LG, Vizio, and others

Viewers use devices like these to access their favorite streaming services. Quantifi Digital has access to millions of subscribers from a variety of popular services. With OTT advertising in Chattanooga, your next ad could be featured on:

  • Xumo: This free streaming service has over 5 million monthly active users. With both live and on-demand streaming options, Xumo has something to offer for everyone.
  • Tubi TV: This app comes pre-downloaded on popular devices like Roku and Apple TV. Tubi offers free popular movies and TV series to its over 20 million monthly active users.
  • Hulu: With over 28 million subscribers, Hulu is a leader in the industry. The service has both live and on-demand offerings for popular channels, tv series, and films. Hulu is also the only streaming service that offers current season, ad-supported shows from top broadcast and cable networks.

Residents of the Chattanooga area could use any one of these services to find your ad. Additionally, we'd be happy to include streaming local cable inventory in your next marketing plan. Some viewers have chosen to retain their traditional cable subscription while also taking advantage of new CTV technologies. This form of local TV advertising in Chattanooga will enable you to reach these viewers. Your Over-the-Top ads could even be featured during the next Titans game.

What are some of the benefits of CTV advertising in Chattanooga?

The benefits of traditional TV advertising pale in comparison to what's possible through CTV advertising in Chattanooga. For example, CTV ads allow you to target users geographically down to the zip code level. Comparatively, traditional TV spots must adhere to strict DMAs and cable zones.

You'll also get access to data from top providers when you sign up for OTT advertising. You can use this information to make smarter decisions about how your company spends its marketing budget. This can help you tailor your ad campaign to reach users who are the most likely to engage with your product or service. This isn't possible through traditional TV advertising.

With CTV, you'll also get more comprehensive reporting from your spots. This includes detailed information on network delivery, completion rate, daypart, and much more. Additionally, CTV enables you to retarget users who have already seen your full advertisement. This is done through web-based display ads that keep your messaging at the top of a customer's mind. Traditional TV offers no direct way to achieve this.

How much does it cost to advertise on TV in Chattanooga?

The cost of television marketing can vary based on a variety of factors. To get more detailed pricing information, you can fill out the form below. You'll find that we work exclusively on the buy-side. Therefore, you can be confident that we always have your company's interests as our top priority. Additionally, we work directly with top providers. That means there won't be a middleman operating in-between us.

To learn more about this form of local TV advertising in Chattanooga, simply fill out the form. Quantifi Digital can reach out to walk you through your options and help you decide which is right for your business. Television viewing habits are shifting dramatically. It's time for your company to get in front of these trends. We look forward to helping you work towards that goal and hope to hear from you soon.