Reach Prospective Customers Through Connected TV Advertising in Denver
With the total number of CTV viewers expected to approach 200 million by the end of the year, Quantifi Digital can help you reach more Denver, viewers accurately. We can help you buy ads on a variety of "Over-The-Top" (OTT) methods, including services like Hulu, network apps like WatchESPN, and even streaming local cable.
What is Connected TV?
Connected TV, or CTV for short, is any television content that is accessed without a satellite dish or cable box. Consumers like CTV options because they can control what they watch and when. Ad breaks also tend to be shorter, allowing viewers to get back into their favorite programs more quickly.
The CTV revolution can make a marketer's task more difficult, as no one streaming service or content delivery platform can boast the raw viewership numbers cable enjoyed in the past. However, CTV advertising in Denver offers several advantages as well. While most cable subscribers can fast-forward traditional TV spots, Over-The-Top ads are generally unskippable, leading to completion rates of 95 percent or higher. If you're interested in learning more about how to make the most of this opportunity, please fill out this form or keep reading for all of the details.
VOD ads can also be targeted to the demographic that makes the most sense for your product or service. If you want to reach Denver residents who have recently been looking into the real estate market, we can use both first- and third-party information to help your ad find its intended audience. Likewise, digital ads can be interactive experiences that encourage viewers to interact with them.
How does OTT advertising work?
Modern society is all about devices, which means that more than 50 percent of all U.S households have at least one device capable of streaming video content. Whether you're looking to reach cord-cutters who canceled their cable package or cord-stackers who combine cable with one or more CTV options, here are some of the devices you can expect prospective customers to use to see your ads:
- Streaming players such as:
- Apple TV
- Amazon Fire TV
- Video game consoles including:
- Nintendo Switch
- Sony Playstation 4
- Smart TVs by popular brands such as LG, Samsung, and Panasonic
- Tablets, smartphones, and other mobile devices
Quantifi Digital can reach millions of subscribers using dozens of different OTT platforms, so you can rest assured that we can access your target audience. Here is some more detailed information about some of the partners we work with:
- Hulu: Hulu is the leading premium streaming service that allows consumers to access both original programming and current season episodes of some of television's most popular programs. Commercials on Hulu can reach a subscriber base of 28 million people.
- Pluto TV: The Pluto TV app provides access to over 100 live TV channels, including MSNBC, CBS News, and Bloomberg. Pluto TV has approximately 18 million subscribers.
- Xumo: Xumo offers free live and on-demand streaming content from over 100 different channels, including USA Today News and TIME. It has roughly 5.5 million active users every month.
In addition, we can provide streaming local cable inventory on popular channels such as CNN, the Viacom family of channels (featuring Comedy Central, MTV, and more), and the Scripps networks (with Animal Planet, Discovery, etc.). Quantifi Digital is the solution to all of your digital advertising needs.
What are the benefits of Connected TV advertising in Denver compared to more traditional TV spots?
While you have no way of knowing how a traditional TV ad campaign is performing, CTV advertising in Denver can be tracked using analytics just like any other digital marketing strategy. Our ad operations professionals optimize your campaign in real-time. We also offer a 24/7 live reporting dashboard that provides helpful data such as device delivery, completion rates, and reach to help you make informed decisions about your campaign.
Local TV advertising in Denver also enables retargeting capabilities, meaning that your audience will see follow-up ads online and in their favorite apps after viewing one to completion. In contrast, traditional TV spots cannot remind consumers of the value you can offer once they are over.
Furthermore, Connected TV advertising in Denver offers more geographical flexibility than traditional television advertising. While TV spots are shown to entire metropolitan areas, we can help you reach the entire state of Colorado or just the residents of a specific ZIP code - whatever makes the most sense for you. Clearly, OTT advertising in Denver is a great option for companies interested in reaching their target audience.
How much does it cost to advertise on TV in Denver?
Whether you have a large marketing budget or a smaller one, we understand that value is the most important thing. We offer a number of different ways to help you make the most of local TV advertising in Denver. Unlike some of our competitors who operate their own CTV platforms, we only work on the buy-side of the industry so you can trust that your interests come first. All of our ad buys also come from direct deals, so we can provide opportunities you simply can't find on the open exchange.
Denver is a great city with more than 1.5 million households and a lot of things to do. Whether your audience is streaming concerts from Red Rocks Amphitheater on Pluto TV, watching nature documentaries on Xumo in preparation for an upcoming trip to the Denver Zoo, or watching Hulu from the comfort of home, Quantifi Digital is the best way to advertise online. Fill out the form below to discover the power of OTT advertising in Denver today!