Reach Prospective Customers Through Local TV Advertising in Hartford Today
Quantifi Digital offers one of the best ways to advertise in Hartford because we can find your audience on many streaming platforms. The days of cable monopolizing the video content industry are over, as Over-The-Top (or OTT) content providers like Hulu can offer a more flexible alternative at a more attractive price point. Experts believe that the OTT audience will increase by nearly 20 percent in 2020. Please continue reading to learn more about Connected TV, including how you can use it to advertise your business.
What is Connected TV?
Connected TV (often abbreviated to CTV) may be defined as any form of television access that doesn't involve a cable box, satellite dish, or similar equipment. It can be viewed on a broad array of compatible devices, including these:
- Smart TVs from popular brands such as:
- Streaming players including:
- Roku TV
- Amazon Fire TV
- Google Chromecast
- Video gaming systems like:
- Nintendo Switch
- Nintendo Wii U
- Sony PlayStation 4
- Cell phones
Quantifi Digital can help you advertise on each of these platforms and connect with a more engaged audience. For instance, video-on-demand ads are unskippable so viewers are more likely to actually watch them. We can also place ads in front of an audience that is more likely to be interested in them.
For example, we can use first- and third-party information to target behavioral audiences at scale. If a viewer recently researched home prices online, we can serve an ad for a real estate agency. Likewise, we can leverage demographic information like age and gender to place your ads in front of an appropriate audience. If your product or service is aimed at consumers between the ages of 25 and 34, we can actively target the 24 percent of CTV viewers who fall into that age range. Please fill in this form to learn more about Connected TV advertising in Hartford.
Why should CTV advertising in Hartford be an important part of my marketing strategy?
While traditional TV spots are notoriously difficult to track, Quantifi Digital offers a 24/7 reporting dashboard that provides important data on device delivery, completion rates, and frequency that you can use to make informed decisions about your marketing campaign. We can also offer retargeting capabilities, meaning that viewers who see one of your commercials will see online follow-ups to remind them of what you can provide.
OTT ads can also be distributed on any geographic scale. Smaller companies may want to concentrate on a particular ZIP code, while larger enterprises can target the whole state of Connecticut. We have expert ad operations professionals on-staff to answer any questions you may have, so guidance is always available when you need it. We make it our mission to make CTV advertising in Hartford as accessible as it can possibly be.
How does OTT advertising in Hartford work?
Viewers only need two things to take advantage of local TV advertising in Hartford: a compatible device and a reliable internet connection. Since most devices can access OTT content from dozens of services, Quantifi Digital negotiates direct deals with a variety of partners to provide exclusive opportunities on each of them. Here are just a few of the services we've partnered up with:
- Pluto TV: Pluto is an app that streams over 100 live channels, including CNBC, FOX Sports, and Bloomberg. It is available on most streaming devices and reaches approximately 18 million users every month.
- Xumo: Xumo specializes in free live and on-demand streaming entertainment, with over 100 channels of news, sports, comedy, and more. Available channels include Newsy, TODAY, and History. Advertisements on Xumo can reach 5.5 million active monthly users.
- Hulu: Hulu is a leading name in the OTT industry because it offers a variety of programming to its 28 million-strong subscriber base. While other ad agencies have monthly minimums on the platform, we can help you advertise on Hulu without such restrictions.
Quantifi Digital can also give you access to streaming local cable inventory on popular networks like CBS, ESPN, and Scripps Networks (HGTV, Animal Planet, etc.), so we won't force you to advertise on services like those above. Please fill out the form below to learn more about how we can help with OTT advertising in Hartford in your specific area.
How much does it cost to advertise on TV in Hartford?
If you think you can't afford Connected TV advertising in Hartford, you should know that Quantifi Digital offers numerous price points to help companies of all sizes reach for their marketing goals. One thing all of our packages have in common is a commitment to providing as much value as possible. For example, we work only on the buy-side of the industry so we never have a conflict of interest when we place an ad. Unfortunately, some of our competitors own their own CTV platforms and cannot make the same claim. We can also access platforms that some of our competitors cannot, like Amazon Fire TV inventory.
Hartford is a great city that makes it easy to connect with consumers whether they're on the go or on the couch. If your target audience is streaming educational content at home for a trip to the Mark Twain House, relaxing at Bushnell Park, or looking for some context on the exhibits in the Wadsworth Atheneum, you can rest assured that we will be able to find them.
Now that you understand what local TV advertising in Hartford is and how it could help your business, we bet you're dying to get started! Fill in the form below to learn more about the services Quantifi Digital can provide.