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Reach Prospective Customers with OTT Advertising in Los Angeles

Quantifi Digital is the name you need to know about if you're interested in reaching your audience in Los Angeles. While traditional TV ads were once the best way to get your name out there, modern viewing habits have established Over-The-Top (OTT) options such as streaming platforms and mobile apps as viable and even superior alternatives. Nearly 200,000,000 people are expected to enjoy OTT content this year: an audience that is simply too large to ignore. Please continue reading to learn more about OTT advertising in Los Angeles.

What is CTV?

Viewers who enjoy streaming content on a big screen are said to be using Connected TV, or CTV for short. From a consumer's perspective, it's easy to see why CTV is so popular: ad breaks are shorter, and you get more control over what you watch and when you watch it. For advertisers, CTV is more of a mixed bag. There are so many options today that nothing has the reach cable once enjoyed, and some digital advertising agencies in Los Angeles are struggling to adapt to the new paradigm.

At Quantifi Digital, we embrace the new landscape because we recognize all of the advantages it offers marketers. While CTV ad breaks are shorter, individual ads are typically unskippable. The combination forces viewers to stick around for your entire message or else miss part of the program they're watching. As a result, we regularly see very high completion rates and in-view rates of 100 percent in our campaigns.

Over-The-Top ads can also be targeted to a specific audience more effectively than a traditional TV spot. While you have to place traditional TV commercials during a program you think your intended audience is likely to watch, we can use first- and third-party information to serve ads to consumers who meet your income, lifestyle, and other demographic needs. For instance, 22 percent of CTV viewers are 55 or older. Cord-cutting isn't commonly associated with this demographic, so OTT advertising directly to them can be a good way to differentiate yourself as a marketer. Please fill out this form or continue reading to learn more about why Connected TV advertising in Los Angeles can make a lot of sense.

How does OTT advertising in Los Angeles work?

The only things you need to stream video are a reliable internet connection and a device capable of accessing content. Nearly everyone has home Wi-Fi these days, and recent research suggests that more than 50 percent of American households have at least one device they can use. Check out some of the most popular streaming devices on the market today:

  • Streaming players like:
    • Roku TV
    • Google Chromecast
  • Video game consoles such as:
    • Nintendo Switch
    • Microsoft Xbox One
  • Smart TVs including the following brands:
    • LG
    • Toshiba
  • Cell phones, tablets, and other mobile devices

Any of these devices can access dozens of different OTT services, and we offer ad inventory on nearly all of them. Our secret is simple: we negotiate direct deals with each platform that allow us to offer exclusive opportunities you cannot find anywhere else. Here is a closer look at three of our valuable partners:

  • Hulu: Hulu is a subscription-based streaming service that provides a mix of on-demand programming, original series, and current-season shows from the most popular cable and network television channels in the United States. Commercials on Hulu can reach 28 million subscribers.
  • Pluto TV: Pluto is available on all of the leading CTV devices and offers 100+ channels including familiar names such as CNBC and FOX Sports. Ads on Pluto can reach a subscriber base of around 18 million.
  • DirecTV Now: DirecTV Now offers live access to 65+ live TV channels, including major networks such as ABC and FOX. Ads on DirecTV Now can reach up to 1.5 million viewers.

Nor are our services limited to streaming services like those above. We can also offer streaming local cable ad inventory on popular networks like CNN, ESPN, and Turner Networks (TNT, TBS). If you're dragging your feet on CTV advertising in Los Angeles because you don't want to miss out on viewers who still have a traditional TV subscription, fill out the form below to learn more about how Quantifi Digital could help you.

How much does it cost to advertise on TV in Los Angeles?

We understand that no two businesses have the exact same marketing needs, so we offer a variety of options that include a strong emphasis on delivering value for your advertising dollar. For example, we don't have any of the monthly minimums other companies use so even smaller budgets can access premium inventory. We also focus exclusively on the buy-side of the equation, so you never have to worry about our selling inventory to ourselves instead of where it could make the biggest impact.

LA is one of the largest (over 5.1 million homes) and most exciting cities in the country, creating plenty of opportunities to connect with your audience. Whether your ideal customer is streaming Los Angeles Dodgers games on the WatchESPN app, behind-the-scenes looks at the biggest movies, sitcoms while waiting on line at Universal Studios Hollywood, or enjoying the weather at home, local TV advertising in Los Angeles is a great way to reach them.

Why should I include CTV advertising in Los Angeles in my marketing strategy?

While it can be tough to tell how a traditional advertising campaign is doing, Connected TV advertising in Los Angeles can offer transparent reporting to help you identify what is working well and anything that could use some fine-tuning. We also have retargeting capabilities, meaning that consumers who watch one of your video-on-demand ads can be served follow-ups online and in their favorite apps. Best of all, digital ads can target the entire state of California or a particular ZIP code to suit your geographic needs.

Now that you understand what local TV advertising in Los Angeles is, reach out to Quantifi Digital using the form below to learn more about how it could help your business. We look forward to working with you!