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Reach Your Customer Base More Effectively with CTV Advertising in Lexington

Quantifi Digital is one of the best OTT ad agencies if you're looking to connect with an audience in Lexington, Kentucky. If you aren't familiar with the acronym "OTT," it stands for Over-The-Top and may be broadly applied to any form of video content that doesn't involve a cable box or satellite dish. The use of this technology is expected to spike by nearly 20 percent to a total of 200 million viewers by the end of 2020, so advertisers need to consider the value that OTT advertising in Lexington can provide to businesses of all sizes. Please continue reading to learn more about how we can help you do just that.

What is Connected TV?

If you access any form of OTT content on the big screen of a television set, you're said to be using Connected TV, often abbreviated as CTV. CTV offers a variety of advantages to the marketer trying to resonate with their audience. For instance, CTV commercial breaks tend to be shorter than their more-traditional counterparts, so viewers can't leave their seat unless they are willing to risk missing some of their program. Likewise, OTT ads are usually unskippable, leading to in-view rates of 100 percent. Most cable ads get skipped entirely.

We can also help you reach your target demographics more effectively than cable TV can. While CTV is commonly associated with the younger crowd, a whopping 22 percent of all CTV viewers are at least 55 years of age. If your product is aimed at the baby boomer generation, going where they are could be a better strategy than trying to make them come to you. We can also leverage a viewer's internet search history to serve them an appropriate ad. For example, somebody who is looking into new vehicles could be served a car dealership commercial. If you would like to learn more about the benefits of Connected TV advertising in Lexington, please fill out this form for all of the details.

How much does it cost to advertise on TV in Lexington?

Contrary to what you may believe, local TV advertising in Lexington doesn't need to break the bank. We don't have high monthly minimums on platforms such as Hulu, allowing you to access premium ad inventory without high upfront costs. We are also committed to delivering maximal value for your ad spend. While many of our competitors operate CTV platforms and sell ads to themselves at reduced rates, we only work on the buy-side of the industry, so every ad placement is in your best interest.

There are over 425,000 households in Lexington, and we can help you reach all of them. Whether your ideal customer is streaming movies in their bedroom, watching the news at Gratz Park, enjoying a comedy before a show at Rupp Arena, or bingeing historical documentaries to prepare for a trip to The Henry Clay Estate, you can trust us to help you with Connected TV advertising in Lexington.

Why should I incorporate CTV advertising into my marketing strategy?

There are many reasons why OTT advertising in Lexington can be so powerful. Our live reporting dashboard offers real-time info on your campaign's reach, completion rates, and device delivery information to help you distribute your ad spend wisely. We also offer retargeting capabilities, meaning that consumers who see one of your ads will see online reminders about the value you can offer them. This can help improve your conversion rates.

VOD ads can also target any geographic region you want them to: from a particular ZIP code to the entire state of Kentucky. Perhaps most importantly, our ads operations professionals are standing by to answer any questions you have about local TV advertising in Lexington.

How does OTT advertising work?

Viewers only need two things to start streaming: a good internet connection and a compatible device. There is a myriad of devices that support streaming, including the popular ones highlighted below:

  • Gaming consoles such as Nintendo Wii U and Sony Playstations
  • Streaming players like Google Chromecast and Amazon Fire TV
  • Smart TVs from well-known brands like LG and Philips
  • Mobile phones, tablets, and a variety of other devices

Most of these platforms can access OTT content from a variety of different providers. We negotiate direct deals with a variety of different services that give us exclusive access to some of the best inventory in the business. Here is some further information on some of our streaming partners:

  • Hulu: Hulu is a subscription-based service offering both live and on-demand programming, including original series and exclusive access to current-season episodes airing on TV. Commercials on Hulu can reach a subscriber base of up to 28 million.
  • DirecTV Now: DirecTV Now offers subscribers access to over 65 live television channels, including CNN, ABC, and FOX. There is no equipment to buy or an annual contract to sign. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
  • Sony Crackle: Crackle is a free service that streams award-winning TV and movies on a variety of CTV-compatible devices. Advertisements on Crackle can reach a monthly user base of approximately 10 million people.

If you're interested in reaching cord-stackers as well as cord-cutters, we also offer streaming local cable inventory on popular networks such as ESPN, TBS, TNT, and Comedy Central. Please fill out the form below to learn more about how Quantifi Digital can help you with CTV advertising in Lexington today! You'll be glad you did.