Reach Your Customers Through Connected TV Advertising in Albany
Quantify Digital can help you adjust your TV advertising strategy to align with the shifting marketplace. Families still gather around the TV to watch their favorite shows and sporting events, but the way that they consume that content has changed. Increasingly, individuals of all ages are using Over-the-Top (OTT) methods to enjoy the entertainment that they love. The number of traditional pay-TV households is projected to decrease to under 80 million by 2021. Services like Hulu, websites, and network apps enable viewers to access the content they want without having to deal with the high prices and hidden fees that are often associated with traditional cable packages. This is called Connected TV (CTV) when the content is delivered through television.
What is Connected TV advertising?
CTV advertising in Albany enables you to reach out to potential customers in entirely new ways. It gives you the power to reach viewers based on data and analytics. For example, you could make ad buys based on income, gender, age, and even lifestyle factors like diet and activity level. This can help you get more out of your ad dollars. You'll be free to reach out to the audience that you value without wasting money on consumers who are less likely to engage with your business. Additionally, CTV ads are non-skippable. This leads to a completion rate of over 90 percent.
Quantify Digital can help you make the switch to CTV advertising in Albany. We're experts in the industry who can guide you through the process. We offer local TV advertising in Albany via streaming local cable, leading streaming services, and other formats. To learn more about the benefits of CTV, you can continue reading or fill out the form below.
How does OTT advertising work?
Today, nearly 60 percent of U.S. households have a Connected TV device. Some of these households still subscribe to a local cable service, but many do not. This number should continue growing, as 52 percent of users who have "cut-the-cord" completely report not missing anything about having a traditional cable subscription. That's why OTT advertising can be an excellent addition to your marketing strategy. You can use this tool to connect with potential customers who you wouldn't be able to reach through a traditional TV advertisement. OTT advertising in Albany can put your commercials in front of potential customers who use:
- Streaming devices such as:
- Amazon Fire TV
- Google Chromecast
- Gaming consoles like:
- Xbox One
- Playstation 4
- Smart TVs by Phillips, Samsung, Sony, and others
- Mobile phones and tablets
These are just a few of the many devices where your content could be featured. Quantifi Digital also has access to millions of subscribers from many of the most popularly-used OTT services in the Albany area. Here are just a few:
- Sling TV: a subscription-based streaming service with over 12 million subscribers, Sling lets viewers pick their own channel lineup to personalize their TV experience. Sling lets you watch TNT, TBS, CNN, and ESPN live. With your ads on this streaming service, you could be featured during the commercial break of the next Knicks or Nets game.
- Hulu: the leading premium streaming service, which includes both live and on-demand channels, films, and original series. Hulu is the only streaming service where viewers can access current season shows from some of the largest U.S. broadcast and cable networks. The service has over 28 million subscribers.
- Sony Crackle: a free streaming service with over 10 million monthly active users, Sony Crackle delivers viewers award-winning TV, movies, and original content across all major streaming devices.
In addition to commercials on Hulu and other streaming services, we also offer you the ability to connect with cord-cutter who have kept their traditional cable subscription. With streaming local cable buys, your business can be featured on popular network channels like HGTV, Fox, and more. We'd be happy to help you learn more about VOD ads, Roku OTT advertising, and the other options that interest you the most. Simply fill out the form below and we'll get in touch with you.
What are the benefits of Connected TV advertising in Albany?
OTT advertising in Albany can provide you with a number of benefits that are not accessible through traditional TV ad buys. One of the key reasons for this is the data that you'll receive, which can influence your purchasing decisions. This data enables you to make informed decisions and ensure you're using your advertising budget wisely. Below, you'll find some of the key differences between traditional TV advertising and CTV.
Connected TV advertising in Albany gives you the ability to target your ads based on the audience. You'll get access to data from top providers so that you can reach users who are the most likely to engage with your product or service. Comparatively, traditional TV advertisements ask businesses to pick shows based on the demographic who is most likely to be watching. OTT devices that enable viewers to watch their content at any time and from any place are making the traditional model more and more outdated. Additionally, CTV users are relatively evenly distributed through age demographics. For example, 22 percent of CTV viewers are 55+, 20 percent are between 35 and 44, and 24 percent are between 25 and 34.
Similarly, CTV offers Connected TV retargeting. This enables you to remarket your commercials to users who have already seen them in their entirety via display ads across the web. This benefit isn't available through traditional TV advertising.
CTV also offers geographic targeting, which goes beyond traditional TV's DMAs. Instead of focusing your ad on an entire metropolitan area, you can zero in on specific ZIP codes. This gives you even more power over who sees your commercials. Reporting is another point of differentiation for CTV. Traditional TV simply tells you what time your spot ran. CTV provides you with comprehensive data on completion rate, unique reach, daypart, device delivery, and more.
There are a number of exciting things to do in Albany. From the New York State Capitol to cutting-edge arts and entertainment at the Egg, there are plenty of things for residents to do in their free time. That's why you should prioritize reaching your potential customers where and when they're most receptive to your messaging. This is a feat that's much easier to accomplish through OTT advertising platforms than traditional TV. It's another reason why you should make the switch with the help of Quantifi Digital.
How much does it cost to advertise on TV in Albany?
The cost of your next marketing TV advertising campaign can vary based on your needs. You can rely on our expertise to help you figure out where to get the most bang for your buck. With Connected TV, you can get more out of the money that you were already planning to spend. Why not take advantage of that? We work directly with streaming services and premium networks so there's no middleman. We also work exclusively on the buy-side so you can be sure that we always have your best interests in mind.
If you're ready to purchase local TV advertising in Albany, then CTV is the way to go. Whether you want to connect with viewers watching the local news on Hulu or streaming the Yankees game by streaming YES, CTV gives you the power to accomplish it. Quantifi Digital can help you get started with your next ad campaign. Just fill out the form below to begin.