Reach Your Customers Through Connected TV Advertising in Charleston, SC
More people in the United States are turning to streaming services to access televised content, and Quantifi Digital can help you reach those customers through Connected TV advertising in Charleston, South Carolina. In today's tech-driven landscape, television is no longer confined to actual TVs. Audiences are turning to Over-the-Top (OTT) methods to watch streaming video on multiple devices within the home, and when that content is delivered through televisions, it's known as Connected TV (CTV).
What is Connected TV advertising?
You can use CTV advertising in Charleston to advertise to customers viewing their favorite television shows and movies via streaming services. Unlike traditional TV advertisements, Connected TV advertising uses fewer commercials to engage customers. The reason for this is because streaming advertising is non-skippable and can be targeted to specific segments of the market based on metrics like age, gender, lifestyle, interests, and more. This makes it easier to personalize your streaming TV ads, which can help you boost conversion rates.
We can help you grow your following through local TV advertising in Charleston, SC, so you can leverage the power of CTV advertising to enhance your marketing campaign. You can learn more about OTT and CTV ads by filling out the form below and speaking with the experts at Quantifi Digital.
How does OTT advertising work?
More than half of the households in the United States have a CTV device. Thanks to OTT advertising in Charleston, you can connect with those viewers in a way that you can't over traditional cable. OTT ads let you customize your commercials based on the needs of your viewers. Instead of broadcasting the same advertisement to everyone watching TV, you can send VOD ads only to viewers who fit your buyer personas.
People consume OTT content through a number of different ways, and a well-rounded OTT advertising campaign can ensure you reach users accessing media through:
- Streaming players like
- Google Chromecast
- Apple TV
- Smartphones and tablets
- Gaming systems like
- Nintendo Switch
- Xbox One
- Smart TVs by Vizio, Hisense, Philips, and others
Quantifi Digital has access to the most popular OTT inventory for you to advertise on. when you take advantage of OTT advertising in Charleston, you can target viewers using:
- Hulu: The most popular premium streaming service, Hulu has approximately 28 million users and offers an extensive catalog of live TV, on-demand movies and TV series, and completely original content.
- Sony Crackle: Sony Crackle has 10 million monthly users and a wide selection of award-winning movies and television shows, making it an excellent platform for video-on-demand advertising.
- Sling TV: More than 12 million subscribers use Sling TV to create a personalized TV experience that reflects their interests. Sling lets subscribers choose from top channels like the Food Channel, the NFL Network, and ESPN, among many others.
Along with advertising your commercials on Sling TV, Hulu, and other popular streaming services, we can give you access to popular network channels like the AMC Networks, CNN, and A&E. With Connected TV advertising in Charleston, you can even take your Over-the-Top ad campaign to the local market. We offer streaming local cable network access in certain areas, meaning you can also reach the cord stackers who're consuming traditional and CTV content. Fill out the form below to learn more about local TV advertising in Charleston, SC, and how Quantifi Digital can help you optimize your marketing campaign.
What are the benefits of using CTV advertising in Charleston?
There are several benefits that come from using addressable TV advertising that aren't offered through traditional TV advertisements. Commercials over CTV make it easier to adopt a data-driven approach that offers a wide range of metrics and key performance indicators that you can use to enhance your marketing campaign.
- Geographic targeting lets you keep your Connected TV ads relevant by ensuring they get to the right viewers in the right location. You can choose to target customers in a state, a metropolitan area, or you can narrow the focus down to a single ZIP code.
- Audience targeting makes it easier for you to personalize your streaming ads by bringing advertisements directly to the customer segments that benefit the most from your goods and services.
- Retargeting makes it easy to send follow-up advertisements across various channels to viewers who've engaged with your initial advertisement.
- Detailed reporting makes it easy for you to break down the success of your Over-the-Top ads by looking at metrics like completion rate, unique reach, network delivery, and more.
Charleston, South Carolina, is home to a number of hiking trails, museums, and gardens. Residents of Charleston have a lot of activities at their disposal, which is why it's important to have an effective marketing campaign that engages your target customers across OTT advertising platforms when they decide to consume media.
How much does it cost to advertise on TV in Charleston?
The cost of your Over-the-Top advertising campaign depends on your specific needs and desired outcomes. With that said, the experts at Quantifi Digital are committed to helping you get the most out of your marketing budget by helping you identify and advertise to the right audience.
Whether your customers spend their time steaming Clemson football games over Fox Sports or they're watching the latest original series on Hulu, we can set you up with OTT advertising in Charleston that can engage them across devices. Fill in the form below to connect with experts at Quantifi Digital who can help you advertise on Apple TV, Hulu, and other popular OTT services.