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Reach Your Target Audience More Effectively Through OTT Advertising in Panama City

Quantifi Digital is a top OTT ad agency capable of targeting any audience in Panama City. If you aren't familiar with the acronym "OTT," it stands for Over-The-Top and may be used to describe any form of video content that does not involve a set-top box or comparable device. The amount of people who access OTT content is expected to exceed 200 million by 2021, an audience that shrewd advertisers cannot afford to ignore. Please continue reading to learn more about how we can help you connect with your target audience through local TV advertising in Panama City.

What is CTV?

Whenever OTT content is accessed on a traditional television screen (either a smart TV or through another device), it can be called Connected TV, or CTV for short. Here are some of the devices that your audience could be using to watch CTV right now:

  • Gaming consoles such as Microsoft Xbox One and Nintendo Switch
  • Smart TVs from popular brands such as Philips and Hisense
  • Streaming players including Google Chromecast and Amazon Fire TV
  • Smartphones, tablets, and similar devices

CTV offers a variety of advantages to consumers, including more control over what they watch and more affordable pricing. As such, it's no surprise that pay-TV subscriptions are expected to decline by 3 percent in 2020, while CTV increases by nearly 20 percent in the same interval. This trend figures to change the marketing landscape dramatically, with more than $14 billion spent annually on CTV advertising by 2023. Fill out this form to learn more about how you can leverage this trend to your benefit.

Why would CTV advertising in Panama City be a good investment for my company?

With traditional TV spots, you pick a program and then hope that the right people see it. With Connected TV advertising in Panama City, you can show your ad to the specific demographic that makes sense for your product or service. For example, we can serve your ad exclusively to the 17 percent of CTV viewers who fall into the age range of 18-24 if that is your target audience. Likewise, we can use info like marital status and gender to help you find the right audience for your product.

Since CTV ad breaks tend to be shorter than the usual commercial break, viewers also have no incentive to grab a beverage while an ad plays in the background. This gives us in-view rates of 100 percent, while cable ads get skipped without a second thought. We can also retarget viewers, meaning that people who see one of your ads can be served online follow-ups to remind them of what you can offer. This makes VOD ads more interactive, encouraging viewers to engage with them as opposed to the more passive experience a traditional commercial offers.

We can also help you target the region that makes the most sense for you. If you're a smaller company, we can focus on your local ZIP code. Alternatively, larger companies can advertise to the entire state of Florida. Unfortunately, most TV spots target Designated Metropolitan Areas (or DMAs) that may or may not suit your needs. Perhaps most importantly, our live reporting dashboard provides 24/7 access to metrics detailing how your campaign is faring. Armed with information such as dayparts, device delivery, and completion rates, you'll find local TV advertising in Panama City intuitive.

How much does it cost to advertise on TV in Panama City?

If you're thinking that CTV advertising in Panama City is outside of your price range, you should know that Quantifi Digital strives to work within nearly any marketing budget. We don't have high monthly minimums on platforms like Hulu, so you can access premium inventory. We also negotiate direct deals with several partners in the industry, allowing us to offer more favorable terms than you could get on the open exchange. Here is some additional info on some of our many industry partners:

  • Hulu: Hulu is a leader in the OTT business because it offers exclusive access to the same current-season shows currently airing on cable. It also offers original programming you cannot find anyplace else. Commercials on Hulu can reach up to 28 million subscribers.
  • Pluto TV: Pluto streams over 100 channels of live entertainment, including big names like CBS News, MSNBC, and Bloomberg. Advertisements on Pluto TV can reach up to 18 million active monthly users.
  • Xumo: Xumo is a free service that offers over 100 live channels, including Newsy, TODAY, and History. Ads on Xumo can reach up to 5.5 million users.

Furthermore, Quantifi Digital can get you ad inventory on streaming local cable channels like ESPN, Discovery, and Turner Networks. If you're interested in learning more about how Connected TV advertising in Panama City works, please fill in the form below for all of the details.

How does CTV advertising work?

Panama City and its surrounding area encompass about 130,000 households, and we can help you market to all of them. Whether your customer base is enjoying dramas in the comfort of their living room, looking for a news update during a shopping trip to Bay City Pointe, or streaming comedy shows while waiting for a flight at Northwest Florida Beaches International Airport, OTT advertising in Panama City is a great way to reach them. Fill in the form below to learn more about what the ad operations professionals at Quantifi Digital can do for you! It's the best way to advertise online.