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Reach Your Target Audience Through Local TV Advertising in Fargo

Quantifi Digital is a top OTT ad agency that can help you reach your audience in Fargo more effectively. If you aren't familiar with OTT as an acronym, it simply means "Over-The-Top." It's a catch-all phrase for any method of streaming video content that doesn't involve a satellite dish, set-top box, or comparable equipment. With viewers increasingly ditching cable in favor of OTT options, now is the time to incorporate Connected TV advertising in Fargo into your marketing strategy.

What is Connected TV?

If you access OTT content on a television screen, you're said to be using Connected TV, or CTV for short. CTV offers many advantages for viewers, including more flexibility and a more affordable price point. Advertisers may not like that their audience is divided among multiple platforms, but the experts at Quantifi Digital believe that this trend is good for marketers as well.

With traditional TV commercials, you place your spot during a show you think your target audience will watch and hope for the best. With VOD ads, you target viewers of the age, gender, and income level that makes the most sense for your product. More people may see traditional TV spots, but digital ads are more likely to generate promising leads. Please fill out this form or continue reading to learn more about local TV advertising in Fargo.

How does OTT advertising in Fargo work?

Streaming only requires two things: a good internet connection and a compatible machine. More than 50 percent of American homes now have at least one device capable of accessing OTT content, so streaming is expected to become more common in the coming years. Here are a few of the devices your audience could be using right now:

  • Gaming systems such as Sony Playstations and Nintendo Switch
  • Streaming players such as Google Chromecast and Roku TV
  • Smart TVs manufactured by popular brands such as Hisense and Sharp
  • Smartphones, tablets, and a variety of other devices.

Most of these platforms can access content from multiple OTT providers, and we can help you advertise on all of them. While many of our competitors rely on the open exchange to purchase OTT ads, Quantifi Digital negotiates directly with our industry partners so we can offer exclusive opportunities you won't find anyplace else. Here is more info on three of the companies we're proud to work with:

  • Sling TV: Sling is an alternative to cable that allows customers to build their own channel lineup from popular options such as ESPN, HGTV, and Food Network. Commercials on Sling TV can reach an audience of over 12 million subscribers.
  • Pluto TV: Pluto offers over 100 live TV channels free of charge. Available networks include CBS News, FOX Sports, and Bloomberg. Commercials on Pluto TV can reach an audience of up to 18 million active monthly users.
  • Hulu: Hulu is a subscription-based service that offers both live and on-demand programming, including original series and current-season episodes of some of television's most popular programs. Ads on Hulu can reach a subscriber base of 28 million.

Quantifi Digital can also offer OTT advertising access to popular networks such as ESPN, CBS, and Lifetime, so don't think we'll limit you to streaming services like those above. We can even offer streaming local cable inventory in select markets. Fill out the form below to learn more about how Connected TV advertising in Fargo works in your specific area.

Why should CTV advertising in Fargo be an essential component of my marketing strategy?

Many viewers fast-forward through every commercial they see, making it tough to connect with them. Digital ads are unskippable, so we can offer completion rates of 90 percent and up in an industry where that's increasingly rare. CTV ad breaks also tend to be shorter than their more-traditional counterparts, so viewers can't do anything else without missing part of their program. Once a viewer sees one of your ads, we can serve them online follow-ups to keep you at the forefront of their mind.

Similarly, we can target individual ZIP codes or the entire state of North Dakota with our campaigns. In contrast, traditional ad buys target DMAs that may not have the scale you're looking for. Best of all, we provide data points such as reach, network delivery, and device delivery to help you make informed decisions about your campaign. Unfortunately, the only information you can get about most TV commercials is when they aired.

How much does it cost to advertise on TV in Fargo?

If you're thinking that CTV advertising in Fargo will never fit into your budget, you might be pleasantly surprised. Quantifi Digital offers a variety of different price points to make digital advertising more accessible. For instance, we don't have any monthly minimums limiting access to premium ads inventory. We also work exclusively on the buy-side of the industry to deliver as much value to each client as possible. Sadly, some of our competitors sell ads on their own CTV platforms and expect their clients to foot the bill.

Fargo is a great city with plenty of things to see and do. Whether your ideal customer is getting a quick news update between holes at Edgewood Golf Course, bingeing their favorite drama while waiting for a ferry ride across the historic Red River, or streaming North Dakota State Bison NCAA highlights, OTT advertising in Fargo is a great way to reach them. Fill out the form below and put the experts at Quantifi Digital in your corner today!