Reach Your Target Demographic More Effectively with Connected TV Advertising in Reno
If you're looking to reach more cord-cutters in Reno, effectively, Quantifi Digital can offer the expertise you need for successful campaigns. Cord-cutters are defined as adults who cancel their pay-TV package and continue without one, sometimes watching OTT (or Over-The-Top) options like Hulu to fill in the gap. Over 200,000,000 people are expected to watch OTT content this year, making OTT advertising in Reno a prudent investment. Keep reading to learn more about how we can help you make the most of this emerging space.
What is CTV?
OTT content can be accessed on a variety of different devices, some of which are listed below for your convenience:
- Gaming systems such as Nintendo Switch and Sony Playstations
- Streaming players like Google Chromecast and Roku TV
- Smart TVs from popular brands like LG and Hisense
- Cell phones, tablets, and other miscellaneous devices
That said, many OTT viewers choose to access their favorite programs on a television screen. We call this Connected TV, or CTV for short. CTV offers a multitude of advantages over traditional cable, including a cheaper price point and greater flexibility to watch what you want when you want. Therefore, it's no surprise that the number of American cord-cutters is expected to climb by nearly 20 percent this year.
CTV advertising in Reno offers several advantages over pay-TV advertising. For example, we can target any demographic that makes sense for what you are selling. If your product is intended for people ages 35-44, we can focus your ad spend on the 20 percent of CTV viewers who fit that demographic. We can also utilize a consumer's internet search history to serve them with more appropriate ads. For instance, an ad for a car dealership makes sense for somebody who has been looking into a new vehicle. Please fill out this form to learn more about the benefits of local TV advertising in Reno.
How much does it cost to advertise on TV in Reno?
Quantifi Digital offers a variety of price points to keep Connected TV advertising in Reno as affordable as possible. While other agencies use high monthly minimums to limit who can advertise on Hulu and comparable services, we do not. We also negotiate direct deals with our industry partners that give us more favorable terms than you could get on the open exchange. Here are some of the companies we are proud to work with:
- Sling TV: Sling is a subscription-based cable alternative that allows viewers to build a customized channel lineup that they are willing to pay for. Available channels include TBS, CNN, and the NFL Network. Commercials on Sling TV can reach over 12 million subscribers.
- Hulu: Hulu is a leader in the OTT space that offers both live and on-demand programs. Notably, the platform has exclusive access to current-season shows from popular network and cable channels within the OTT sphere. Advertisements on Hulu can reach up to 28 million subscribers.
- Xumo: Xumo offers on-demand and live streaming entertainment free of charge. Available channels include History, Newsy, and TODAY. Advertisements on Xumo can reach up to 5.5 million active monthly users.
We can also access local streaming cable inventory on popular channels such as CBS, Animal Planet, Discovery, and more. Please fill out our form to put the ad operations professionals at Quantifi Digital to work for you.
How do OTT ads work?
Reno is a growing city with an estimated 250,000 households for marketers to reach. Whether your ideal customer is bingeing sitcoms from the comfort of home, streaming educational content to make the most of an upcoming trip to the Nevada Museum of Art, or getting a quick news update before a performance by the Nevada Opera, we can help you connect with your target audience wherever they are.
Why should I incorporate local TV advertising into my marketing strategy?
In addition to the advantages cited above, OTT advertising in Reno can target any geographic scale you want them to: from a particular ZIP code to the entirety of Nevada. We also offer retargeting capabilities, meaning that viewers who watch one of your ads to completion can be served online follow-ups to boost the chances of conversion. In contrast, traditional TV spots must target predefined Designated Metropolitan Areas and offer no way to engage with viewers once they end.
Video-on-demand ads are also unskippable, leading to in-view rates of 100 percent, while cable spots are sped through without a second thought. Plus, CTV ad breaks tend to be too short to viably get a beverage without missing some of your show.
Our ad operations professionals can also answer any questions you may have about your campaign. While TV networks have traditionally kept advertisers in the dark about the efficacy of their campaigns, we provide a live reporting dashboard that provides 24/7 access to important data points such as dayparts, frequency, and device delivery information to help you make informed decisions about your ad spend. We can also use lookalike modeling to help you find high-value households to improve your marketing efficiency.
Now that you understand exactly what CTV advertising in Reno is, we bet you're ready to get started. Simply fill out the form below to learn more about how Quantifi Digital can help you forge a lasting connection with your target audience using local TV advertising in Reno.
