Reach Your Target Demographic More Efficiently with Local TV Advertising in Flint
If you want to get your ads in front of the right viewers in Flint, Quantifi Digital has the answers. Cable isn't the undisputed king of video content anymore, as Over-The-Top (or OTT) providers like CBS All-Access and Hulu are converting viewers every day. While some marketers are struggling to adapt to changing viewer habits, Quantifi Digital is one OTT ad agency with the skills and experience you need to differentiate yourself in a competitive marketplace.
What is CTV?
Connected TV, or CTV for short, may be defined as any form of video content that does not involve a set-top box, satellite dish, or comparable equipment. Streaming services, websites, and mobile apps all qualify. Viewers can access these OTT options on a variety of different devices, some of the most popular of which are listed below:
- Smart TVs from brands such as:
- Gaming systems such as:
- The Nintendo Switch family of systems
- Sony Playstation 4
- Microsoft Xbox One
- Nintendo Wii U
- Dedicated streaming players like:
- Amazon FireTV
- Google Chromecast
- Roku TV
- Additional devices like:
If you are interested in learning more about how to advertise on each of these platforms, please fill out this form to learn more about local TV advertising in Flint.
What are some of the benefits associated with CTV advertising in Flint?
Video-on-demand ads can be targeted to the specific age range, gender, household income level, and marital status that your product most appeals to. For example, we could show a car ad to an adult who has been searching for vehicles, while a toy ad would make more sense for a family with children. Unfortunately, cable networks have to play a guessing game since they don't know exactly who will watch a program before it airs, potentially leading to wasteful ad spending.
We can also target any geographic scope you're interested in, ranging from a specific ZIP code to the entire state of Michigan. In contrast, traditional TV ads target DMAs that might not fit your needs. VOD ads also offer retargeting capabilities, meaning that we can serve online reminders to consumers who have already watched one of your commercials. This can be an effective means of improving your conversion rate even if your total number of viewers is lower than a cable ad.
There are many other advantages associated with OTT advertising in Flint as well. We offer a live reporting dashboard that provides real-time information on your campaign's device delivery information, frequency, and completion rates. TV networks generally can't tell you anything beyond when your spot aired. Digital ads are unskippable, leading to completion rates in excess of 90 percent versus cable commercials that are skipped more often than not. CTV ad breaks are also short, so viewers have little incentive to do something else for the duration.
How does OTT advertising in Flint work?
No matter what device a viewer chooses to use, there are numerous OTT providers for them to choose from. We negotiate direct deals with many of the leading names in the industry, allowing us to offer exclusive ad inventory at favorable terms that you simply cannot find on the open exchange. Here are some of the brand names we work with:
- Tubi TV: Tubi is a free service that provides TV shows and movies in HD quality on-demand. Available genres include comedy, family, drama, animation, and more. Commercials on Tubi can reach roughly 20 million active monthly users.
- Hulu: Hulu offers paid subscribers access to both live and on-demand programming, including original series and current-season episodes from some of the biggest names in television. Hulu has a subscriber base of an estimated 28 million people, making it an important piece of virtually any OTT advertising campaign.
- Sony Crackle: Crackle comes pre-installed on a variety of streaming devices and offers free access to award-winning television series and movies-on-demand. It also offers original series you won't be able to find elsewhere. Ads on Crackle can reach approximately 10 million monthly viewers.
Quantifi Digital also offers streaming local cable ad inventory in select markets, plus OTT advertising access to popular networks such as CNN, Fox News Channel, and History. Fill out the form below to learn more about Connected TV advertising in Flint.
How much does it cost to advertise on TV in Flint?
If you're thinking that CTV advertising in Flint has to be outside of your price range, you should know that Quantifi Digital offers a variety of price points to accommodate budgets of all sizes. We don't have any annoying monthly minimums, giving you access to premium inventory on platforms like Hulu and Amazon Fire TV without having to break the bank. We also work exclusively on the buy-side of the industry, so you don't have to worry about our placing ads on our CTV network at your expense. As difficult as it is to believe, some of our competitors actually do that.
Flint is a city that offers a variety of ways to connect with an audience. Whether your ideal customer is streaming sports highlights on the Flint River, watching educational content to psych the kids up for a trip to Longway Planetarium, or watching the news to learn more about the future on the automotive industry in the region, Quantifi Digital can help you find them. Fill out the form below and get started with Connected TV advertising in Flint today!