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Reach Your Target Demographic with CTV Advertising in Miami

Quantifi Digital is a top OTT ad agency that can help you connect with your target audience in Miami. OTT, or Over-The-Top, TV options are inspiring viewers to "cut the cord" and ditch traditional cable packages in favor of internet-based solutions that are both cheaper and better than what they had before. OTT viewership is expected to climb by nearly 20 percent this year alone, a trend that marketers cannot ignore. People are still watching TV, but buying commercials on cable channels simply isn't the marketing force it used to be.

What is CTV?

OTT options include everything from dedicated streaming platforms such as Hulu to accessing video content on a mobile app or website. If you watch these options on a TV, you are said to be using CTV, or Connected TV. Put simply, Connected TV is any form of TV that doesn't involve a set-top box or other additional equipment.

While Connected TV is of obvious benefit to consumers, advertisers may struggle to adapt to the new paradigm. Thankfully, Quantifi Digital is here to help you with OTT advertising in Miami. For example, Over-The-Top ads are generally unskippable, meaning that viewers actually watch them instead of fast-forwarding straight through. We can also serve your ad to a target demo of your choosing, promoting more audience engagement than you can get with a traditional TV spot.

For example, 17 percent of all CTV viewers are between the ages of 18 and 24. This audience wants to actively engage with marketing content, so OTT ads can be dynamic, interactive experiences that encourage them to participate. If you're interested in learning more about how our services might be able to help you, please fill out this form or keep reading for additional info.

How much does it cost to advertise on TV in Miami?

If you're thinking that Connected TV advertising in Miami sounds too good to fit into your marketing budget, know that Quantifi Digital offers a variety of packages to help businesses of all sizes get their name out there. No matter how many ads you want to place, you can also trust us to deliver value for your marketing dollar. While some of our competitors own and operate CTV platforms that allow them to sell ad inventory to themselves at reduced rates, we only work on the buy-side of the space. Therefore, you can rest assured that every ad we place is with your needs in mind.

Miami is a great city with more than 1.6 million households and plenty of things to see and do. Whether your customer base is bingeing their favorite dramas while waiting for their cruise ship to arrive at PortMiami, streaming Miami Marlins highlights at a local restaurant, watching a live performance from Miami's Arsht Center, or bingeing in front of an air conditioner, CTV advertising in Miami is a great way to forge a connection with them.

How does OTT advertising in Miami work?

Streaming video content only requires the marriage of a stable internet connection and a device capable of streaming. Consumers can choose from a myriad of devices for their streaming needs, including the popular devices listed below:

  • Smart TVs including SHARP, Sony, and LG
  • Streaming players such as Amazon Fire TV and Apple TV
  • Gaming consoles like Nintendo Switch and Microsoft Xbox One
  • Other devices including smartphones and tablets

Each of these devices can access content from several OTT providers, and Quantifi Digital has arrangements with a ton of them to access premium ad inventory. Here are just some of our partners in the industry:

  • Hulu: Hulu is the leading subscription-based OTT service offering access to quality original programs and current-season episodes from some of the biggest networks in the United States. Content is also available live and on-demand for added convenience. Commercials on Hulu can reach an audience of up to 28 million subscribers.
  • Sling TV: Sling is a cable alternative with a unique business model: you pick the channels you want to pay for instead of signing up for an expensive cable bundle with a bunch of channels you'll never use. Commercials on Sling TV can reach over 12 million subscribers.
  • DirecTV Now: DirecTV Now is a subscription-based content provider that offers live access to 65+ channels without any ugly satellite dishes or annual contracts. Ads on DirecTV Now can reach a subscriber base of 1.5 million.

We can also get you local streaming cable inventory on popular networks like ESPN and HGTV and may offer streaming local cable inventory in your market. Please fill out the form below to learn more about the specific services we can provide in your market.

What are some of the benefits of Connected TV advertising in Miami compared to traditional TV spots?

If you buy a traditional TV ad, its effectiveness wanes if your lead decides to do something else before looking into the value you can provide. In contrast, we can use retargeting to remind customers who you are and what you do after they watch one of your ads. Digital ads can also be more flexible in scope. While most TV stations sell commercials by the Designated Metropolitan Area (DMA), we can target specific ZIP codes or the entire state of Florida depending on your needs.

Similarly, it's easier to track the performance of a digital ad than a TV spot. We offer a live reporting dashboard that provides real-time data on network delivery, device delivery, and completion rates, helping you make informed decisions regarding your CTV advertising in Miami. In contrast, TV networks can tell you when your commercial ran and that's it. Which do you think is more powerful?

Now that you have a fuller understanding of what local TV advertising in Miami is, you're probably eager to get started. Fill out the form on this page to learn more directly from the experts at Quantifi Digital!