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Reach Your Target Demographic with CTV Advertising in Springfield

Quantifi Digital is an OTT ad agency that has the expertise you need to reach viewers in Springfield, Missouri. OTT is an acronym for "Over-The-Top" and applies to streaming video content without a cable package, including services like Hulu and mobile apps like MLB.tv. These services have been on the rise in recent years, with additional growth of nearly 20 percent projected for 2020. Please continue reading to learn more about how OTT advertising in Springfield could work for your business.

What is Connected TV?

A myriad of devices are capable of accessing OTT content, and recent studies suggest that more than half of all American households now have access to at least one. The list below highlights some of the most popular options:

  • Smart TVs by brands like:
    • Vizio
    • Hisense
    • Sharp
  • Streaming players including:
    • Google Chromecast
    • Amazon Fire TV
    • Roku TV
  • Gaming consoles such as:
    • The Nintendo Switch family of systems
    • Sony Playstations
    • Nintendo Wii U
  • Smartphones
  • Tablets

Many of these devices can be used to access OTT content on a television screen. This is called Connected TV, commonly abbreviated to CTV. Since CTV can be both cheaper and more flexible than pay-TV, the number of pay-TV households in the United States is on the decline. This trend is forecasted to continue in 2020, as experts are projecting a 3 percent decline in the number of households paying for cable or satellite television.

Some of our competitors are having a hard time adapting to this new paradigm, as CTV viewers are spread among multiple services that can make them harder to reach. Luckily, the ad operations professionals at Quantifi Digital know how to make the most of this medium to help companies get their message across. Please fill out this form to learn more about Connected TV advertising in Springfield.

How much does it cost to advertise on TV in Springfield?

CTV advertising in Springfield is not prohibitively expensive, allowing companies of all sizes to invest in addressable TV advertising. We don't enforce monthly minimums on platforms such as Hulu, eliminating the need for up-front ad buys and making access to premium inventory more affordable. We also negotiate exclusive deals with several OTT partners that allow us to offer great deals you can't find on the open exchange. Here are some of the companies that we're proud to work with:

  • Hulu: Hulu is a subscription-based service that offers live programming and on-demand access to popular TV shows. Notably, it is the only OTT service that offers current-season episodes of shows currently airing on cable. Ads on Hulu can reach up to 28 million viewers.
  • DirecTV Now: DirecTV Now offers 65+ live TV channels, including popular networks like FOX, ABC, and HGTV. There is no annual contract or ugly equipment to buy. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
  • Xumo: Xumo is a free service that provides access to over 100 TV stations, including big names like NBC News, TODAY, and History. Advertisements on Xumo can reach up to 5.5 million active monthly users.

Quantifi Digital also has access to streaming local cable inventory on popular networks like ESPN, CBS, and Comedy Central, so we won't limit your campaign to streaming services like those above. Please fill in the form below to learn more about how Connected TV advertising in Springfield could be the right choice for your business.

What makes CTV advertising in Springfield a prudent investment?

While it's tough to control who sees a traditional television commercial, we can place digital ads in front of your preferred demographic. For example, let's say that you sell a product aimed at consumers between the ages of 35 and 44. We can focus your ad spend on the 20 percent of CTV viewers who fit that demo, making your campaign more efficient. Likewise, we can target a specific ZIP code or the entire state of Illinois depending on the scope of your operations. In contrast, old-fashioned TV ad-buys must target a predefined DMA that may not suit your needs as well.

OTT ads are also unskippable, leading to in-view rates of 100 percent while cable customers fast-forward every commercial they come across without a second thought. CTV ad breaks tend to be short as well, so viewers risk missing some of their program if they leave their screen. This is just one more way that OTT ads are more effective than their traditional counterparts.

Our live reporting dashboard provides valuable analytics that help you track your campaign's efficacy, including device delivery information, completion rates, and frequency. We also offer retargeting capabilities to remind viewers who see one of your ads about the value you can offer. Considering all of these advantages, why wouldn't you want to invest in local TV advertising in Springfield?

Can I get started with OTT advertising today?

The Springfield area has approximately 375,000 households, and we can help you reach all of them. Whether your customer base is enjoying Royals or Cardinals games on Fox Sports Go, streaming wild animal videos to prepare for a trip to the Dickerson Park Zoo, or catching up on the news on KY3 from the couch, OTT advertising in Springfield is a great way to reach them. Please fill in the form below to learn more about how we might be able to help you!