Resonate with Your Target Audience Through CTV Advertising in Richmond
Quantifi Digital is the only name you need to know if you're interested in connecting with an audience in Richmond, Virginia. Have you ever heard of streaming services such as Hulu? If so, you're aware that it and other OTT (or Over-The-Top) services are becoming an increasingly popular alternative to cable TV. In fact, the number of people who consume OTT content is expected to rise by nearly 20 percent in 2020 alone. Please continue reading to learn more about how this trend can be leveraged in your marketing strategy.
What is Connected TV?
OTT content is accessible on a plethora of different platforms, enabling consumers to watch their favorite programming on their favorite devices. The list below includes some of the devices your target audience could be streaming on right now:
- Gaming consoles such as Nintendo Switch and Microsoft Xbox One
- Dedicated streaming players such as Apple TV and Roku TV
- Smart TVs by popular brands such as Hisense and Samsung
- Mobile phones
While there are many options, many viewers choose to access OTT content on a television screen to simulate traditional cable. We call this Connected TV, or CTV for short. CTV is cheaper and better than subscription cable services, so it isn't surprising to learn that the number of cable subscribers in the United States is expected to fall by three percent this year. As a result, traditional television ads are no longer reaching the audience they once did. Connected TV advertising in Richmond offers a variety of advantages over traditional TV. Please fill out this form to learn more about it.
Why should I invest in local TV advertising in Richmond?
With traditional TV ad buys, you pick a program that you hope your target audience is watching and then hope for the best. With OTT advertising in Richmond, we can place your ad in front of the specific demographic you're trying to reach. For example, a product intended for an older audience could be served exclusively to the 22 percent of CTV viewers 55 and up, while something for a younger crowd could concentrate on the 17 percent of CTV viewers between the ages of 18 and 24 instead. We can also leverage first-and third-party data like a viewer's household income and internet search history to help you target the right people.
OTT ads are also unskippable, leading to high completion rates of 90 percent and up in many of our campaigns. In contrast, cable subscribers generally fast-forward every commercial they can. We can also serve online follow-ups to viewers who have seen one of your ads, helping you stick in their minds when they need a service like yours.
You can also customize the geographic reach of a streaming advertising campaign, whether that means narrowing it to a specific ZIP code or expanding it to the entire state of Virginia. Most importantly, our live reporting dashboard provides real-time information on your campaign's device delivery, frequency, and completion rates, helping you adjust on the fly. Sadly, traditional TV ad buys cannot match such flexibility.
How does OTT advertising work?
Viewers only need two things to start streaming: a reliable internet connection and a compatible device. Since most devices can access content from more than one OTT provider, it's important to be able to advertise on a variety of different services. We have exclusive deals with industry partners like these that allow us to offer premium ad inventory you won't find anyplace else:
- Hulu: Hulu is a leading name in the OTT space. It offers both live and on-demand programming, including access to current-season episodes of popular TV shows airing right now. Advertisements on Hulu can reach up to 28 million subscribers.
- DirecTV Now: DirecTV Now is a subscription-based service that offers access to over 65 live TV channels, including popular networks like ABC and FOX. Subscribers don't need to install any ugly equipment to make use of this service. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
- Pluto TV: Pluto is a free service that streams over 100 channels of live TV on a variety of CTV devices. Available channels include CBS News, Bloomberg, and FOX Sports. Ads on Pluto can reach approximately 18 million active monthly users.
Quantifi Digital can also get you access to local streaming cable inventory on popular channels such as ESPN, Comedy Central, Animal Planet, and Lifetime, so we can reach cord-stackers just as effectively as cord-cutters. Please fill out our form below to learn more about how CTV advertising in Richmond works in your specific area.
How much does it cost to advertise on TV in Richmond?
If you're thinking that Connected TV advertising in Richmond sounds like something you can't afford, think again. We don't enforce any monthly minimums, making it easier to access premium inventory on Hulu and Amazon FireTV. Our ads operations professionals are also ready to answer any questions you have about OTT advertising in Richmond, so you don't have to venture into the space alone.
Richmond is a growing city with roughly 550,000 households for marketers to reach. Whether your ideal customer is watching movies in their living room, streaming historical documentaries to prepare for a trip to the historic St. John's Church, enjoying sitcoms in Monroe Park, or reliving a live performance at the National Theater, CTV advertising in Richmond can be a great way to reach them where they are. Contact Quantifi Digital today to learn more about the services we offer.