Resonate with Your Target Demo Through Connected TV Advertising in Salisbury
If you're looking to make the most of your advertising budget in Salisbury, Quantifi Digital can help you increase the efficiency of your ad spend. The number of Americans who regularly consume Over-The-Top (or OTT) content like MLB.tv and Hulu is expected to exceed 200 million by 2021, an audience that marketers would be foolish to ignore. Please continue reading to learn more about how we can help you reach OTT viewers more effectively.
What is Connected TV?
Connected TV, or CTV for short, is simply the act of enjoying OTT content on a television screen. There are many ways to do this, including smart TVs capable of directly accessing the internet and third-party devices such as gaming consoles. Here are a few of the devices that your target audience could be using to watch CTV right now:
- Streaming players such as Roku TV and Amazon Fire TV
- Gaming consoles such as Nintendo Switch and Sony PS4
- Smart TVs manufactured by LG, Samsung, and other well-known companies
Consumers love the freedom and affordability that CTV can provide, leading experts to project nearly a 20 percent increase in CTV viewership in 2020 alone. This space also offers marketers a great opportunity to connect with an audience that traditional cable can no longer reach. Fill out this form to learn more about the positive impact CTV advertising in Salisbury could have on your business.
Why should I invest in OTT advertising in Salisbury?
While cable customers can fast-forward commercials without even recognizing the advertiser, Over-The-Top ads are generally unskippable. We often see completion rates of 95 percent and up as a result. CTV ad breaks are also shorter than TV commercials, so viewers have to stick around if they don't want to miss any of their show. Thus, Connected TV advertising in Salisbury has a more engaged audience that is likely to be more receptive to your message.
We can also target a demographic that makes sense for the specific services you offer. For instance, approximately 24 percent of all CTV viewers are between the ages of 25 and 34. If this is your target audience, we'll serve your ad exclusively to this audience to optimize the value of your ad spend. We can also use a viewer's gender, household income, and even internet search history to put your business in front of people who are likely to be interested in it.
VOD ads allow you to customize the geographic scope of your campaign as well. While traditional commercials must target a Designated Metropolitan Area, we can reach out to a particular ZIP code or the entire state of Maryland if you like. Furthermore, we can retarget prospective customers who have seen one of your ads with online follow-ups as a reminder of what you have to offer. Best of all, our live reporting dashboard offers 24/7 access to important analytics such as dayparts and device delivery data that you can use to make your CTV advertising in Salisbury even better. TV networks can't tell you anything about the performance of a traditional spot.
How much does it cost to advertise on TV in Salisbury?
If you think that Connected TV advertising in Salisbury is only for huge conglomerates with multi-million dollar marketing budgets, you should know that Quantifi Digital strives to make it as accessible as possible. We don't use high monthly minimums to limit who can access premium ad inventory. We also don't own any CTV networks, so we don't have the same conflicts of interest some of our competitors do.
The Salisbury area has roughly 150,000 households, and we can help you reach any of them. Whether your ideal customer is enjoying reality shows on DirecTV Now, streaming Comedy Central while fishing at Salisbury City Park, or watching sports highlights on ESPN during an intermission at the Wicomico Civic Center, local TV advertising in Salisbury can be a great way to find them.
How does OTT advertising work exactly?
There are a ton of different OTT content providers out there, and we can help you advertise on nearly all of them. While many of our competitors rely on the open exchange for ad placements, we negotiate direct deals with several industry partners that allow us to offer exclusive opportunities you cannot find elsewhere. Here is some additional information on a few of our many partners:
- DirecTV Now: DirecTV Now is a subscription-based service that offers OTT access to over 65 live television channels, including big names like ABC and FOX. There are no annual contracts to sign or equipment to buy. Commercials on DirecTV Now can reach up to 1.5 million subscribers.
- Pluto TV: Pluto is an app that streams over 100 live channels, including popular networks such as CNBC and CBS News. It is free for viewers and reaches a monthly user base of approximately 18 million people each month.
- Hulu: Hulu is a subscription-based service that provides live and on-demand access to a variety of programs, including exclusive access to current-season shows airing on cable. Commercials on Hulu can reach up to 28 million viewers.
Furthermore, we have access to streaming local cable inventory on popular networks owned by Viacom, Turner, Scripps, and more. If you're ready to get started with OTT advertising in Salisbury or simply have additional questions, fill out the form below to learn more about how our ad experts can help you today!