Title Image

Resonate with Your Target Demographic Through Connected TV Advertising in Montgomery

If you're looking for a better way to connect with TV viewers in Montgomery, Quantifi Digital can help you market your product or service more effectively. OTT, or Over-The-Top, content is all the rage among viewers these days, with the total number of users expected to exceed 200 million by 2021. This trend is confusing some digital advertising agencies in Montgomery, as buying a bunch of cable ads is no longer an effective strategy. Fortunately, OTT advertising in Montgomery offers a myriad of advantages overdoing things the old-fashioned way anyway. Keep reading to learn more about how we can help you get started.

What is Connected TV?

Connected TV, often abbreviated to CTV, is defined as any form of television that doesn't require a set-top box. If you watch Hulu on a Smart TV or use your laptop to watch CBS All-Access on a television, you have firsthand experience with CTV already.

For instance, CTV ad breaks are shorter than traditional commercial breaks. Viewers cannot get up and do something else unless they want to risk missing their program, almost forcing them to watch commercials. If you would like to learn more about CTV advertising in Montgomery, please fill out this form for all of the details.

How much does it cost to advertise on TV in Montgomery?

Montgomery and its surrounding area include nearly 210,000 households, and we can help you market to all of them. Whether your target audience is enjoying comedies in their living room, streaming educational content to add context to the exhibits in the Montgomery Museum of Fine Arts, or watching golf highlights from Gateway Park, addressable TV advertising can be a great way to find them.

Contrary to what you may believe, local TV advertising in Montgomery fits into marketing budgets of nearly any size. We negotiate direct deals with our industry partners that allow us to access premium ad inventory on favorable terms. Here are a few of the companies we are proud to work with:

  • Tubi TV: Tubi streams popular TV programs and movies in HD quality free of charge. Available genres include Westerns, animation, family-friendly programs, and action. Ads on Tubi can reach an audience of up to 20,000,000 active monthly users.
  • Hulu: Hulu is a subscription-based option that combines access to live TV channels with a variety of on-demand options. Hulu also offers original series that you won't be able to find anyplace else. We can help you advertise on Hulu without the monthly minimums other agencies are subjected to, making it easier to reach the platform's 28 million subscribers.
  • Sony Crackle: Crackle offers free, award-winning TV shows and movies on all major CTV devices. Advertisements on Crackle can reach up to 10,000,000 active users.

We can also access streaming local cable inventory on popular networks such as CBS, Viacom networks (Comedy Central, MTV, etc.), and ESPN, so we won't limit you to services like those above. Please fill in the form below to learn more about how our ad operations professionals can help you with CTV advertising in Montgomery.

How does CTV advertising work?

Viewers only need two things to start enjoying CTV: a reliable internet connection and a compatible device. Recent research suggests that more than 50 percent of Americans meet both criteria, allowing CTV viewership to increase by an estimated 20 percent this year. Here are some of the devices your audience could be streaming on right now:

  • Gaming consoles such as:
    • Sony PS4
    • Microsoft Xbox One
  • Streaming players including:
    • Google Chromecast
    • Roku TV
  • Smart TVs by popular brands like:
    • Vizio
    • Sharp
  • Miscellaneous devices like:
    • Tablets
    • Cell phones

Why should I incorporate local TV advertising in Montgomery into my broader marketing strategy?

With Connected TV advertising in Montgomery, you are free to choose the marketing scope that makes sense for you. A smaller company could concentrate on their local ZIP code, while a larger operation could target the entire state of Alabama. Unfortunately, cable ads must be distributed to a Designated Metropolitan Area whether that makes sense for you or not.

We can also leverage demographic information to your advantage. If your target audience is between the ages of 35 and 44, we can focus your campaign on the 20 percent of CTV viewers who fit into that bucket. We can also use info like gender and marital status to improve the efficiency of your ad spend.

Furthermore, digital ads are unskippable, leading to in-view ad rates of 100 percent while cable customers fast-forward straight through every commercial they see. We also offer retargeting capabilities, meaning that we can serve online reminders to consumers who have already seen one of your ads to completion. Sometimes, an extra reminder is all it takes to turn a promising lead into a conversion.

While it is notoriously difficult to track the performance of a traditional TV spot, our live reporting dashboard offers 24/7 access to the analytics you need to manage your campaign effectively. For example, you might want to optimize your ads for particular devices if your device delivery information suggests doing so. We are also happy to answer any questions you might have, so you don't have to venture into a new space without support.

Now that you understand what OTT advertising in Montgomery is, we bet you're ready to get started. Simply fill out the form below to put the experts at Quantifi Digital in your corner today! You'll be glad you did.