Target Consumers with Connected TV Advertising in Savannah
Consumers' television viewing habits are changing, and Quantifi Digital can help your Savannah business change with them. There will be 45 million cord-cutters by the end of 2020. Cord-cutters are households that have gotten rid of their traditional cable subscription in favor of Over-the-Top (OTT) methods of accessing their favorite content. OTT methods include streaming services, network apps, and websites. When that content is delivered through a television, it's called Connected TV (CTV). Nearly 60 percent of the population will use CTV by 2021. This makes it an excellent space for your company to start its next ad campaign. Below, you'll find more detailed information on how addressable TV advertising can help your business.
What is Connected TV advertising?
Savannah is home to attractions like the Telfair Museum, City Market, and the Savannah Historic District. CTV enables residents to enjoy these places while still watching their favorite shows, sports, and entertainment where and whenever they want. That's one of the major reasons why the number of pay-TV households in the U.S. is expected to drop by 73 million by 2023. As this marketplace continues to shift, there are a number of opportunities your business can take advantage of. CTV advertising is one of them.
CTV ads work differently than traditional TV spots. Viewers are shown fewer advertisements overall. However, those ads are unskippable and have a completion rate of over 90 percent. Additionally, your business will have the ability to target its CTV ads more specifically. This enables you to reach out exclusively to the customers who are the most likely to engage with your product or service. Fill out the form below when you're ready to get started with Connected TV advertising in Savannah.
What are some of the benefits of using CTV advertising in Savannah?
The benefits of CTV advertising go far beyond what you can get out of traditional TV spots. For example, you'll get access to data and analytical information directly from top providers. You can use this information to create customized demographics that reflect your company's goals. For example, you may be interested in targeting consumer groups based on income level, age, diet, gender, or another distinguishing factor.
Quantifi Digital will also provide you with comprehensive reporting information. You can access this through a 24/7 live dashboard. Here, you'll find information on completion rate, daypart, network delivery, device delivery, and more. Having easy access to this data can help your company make smarter decisions about how it spends its ad dollars.
Traditional TV provides no way for you to remarket your product or service to consumers who have already seen it. CTV advertising in Savannah does. You can use web-based display ads or additional OTT ads to keep your brand at the top of a customer's mind.
Additionally, you'll be able to geographically target consumers down to the zip code level. Traditional TV is limited by strict DMAs and cable zones. It's another reason why this form of local TV advertising in Savannah should factor into your next television marketing plan.
How does Over-the-Top advertising work?
Companies will spend nearly $9 billion on OTT ads in 2020. That's an increase of nearly 30 percent from 2019. Businesses across the nation are starting to take advantage of the growing base of consumers who use CTV. Quantifi Digital can help your company join them with OTT advertising in Savannah. A potential customer could find your ads across a variety of devices. Here are a few examples:
- Smart TVs from Samsung, Hisense, Philips, and others
- Gaming consoles like:
- Playstation 4
- Nintendo Switch
- Streaming players such as:
- Amazon Fire TV
- Roku TV
- Smartphones and tablets
Devices like these are growing in popularity because they enable users to access a wide variety of streaming content. Quantifi Digital has strong relationships with the top providers in the industry. We can get your next ad shown to millions of subscribers of services like:
- Pluto TV: This free app offers more than 100 live TV channels. More than 18 million subscribers use Pluto TV to watch CNBC, CBS, Fox Sports, and other familiar channels.
- DirecTV Now: This subscription-based service gives users access to over 65 live TV channels, including ABC, CNN, and Fox. DirecTV Now has 1.5 million subscribers.
- Hulu: With over 28 million subscribers, Hulu is an industry leader. It's the only service to provide users with current season shows from the largest U.S. networks. Hulu also features on-demand original series, films, and TV shows.
Some households have chosen to retain their traditional cable subscription while also taking advantage of CTV technology. These consumers often use streaming local cable to watch their favorite sports team or the news on WSAV-TV. Quantifi Digital can make your company a streaming local cable buy to help you reach these consumers. It's another reason why OTT advertising in Savannah could be just what your company needs to start getting more out of its marketing budget.
How much does it cost to advertise on TV in Savannah?
There isn't a set price for this kind of local TV advertising in Savannah. Instead, your costs will vary based on the scope of your company's marketing campaign. If you'd like to get more specific pricing information, just fill out the form below. Quantifi Digital will reach out to you to walk you through your options. We look forward to working with you and hope to hear from you soon.