Target Customers with Connected TV Advertising in Duluth
Quantifi Digital can help your Duluth company make the shift to a new kind of television marketing. New technologies have led to a chance in the television consumption habits of viewers across the nation. By 2021, over 81 million U.S. consumers will have cut the cord or never signed up for a traditional cable subscription in the first place. These consumers are choosing to use Over-the-Top (OTT) methods to access their favorite content. This includes streaming services like Sling TV, network apps, and websites. The total number of pay-TV households in the U.S. is expected to dip below 73 million by 2023. When the content is delivered to a television, it's called Connected TV (CTV). Keep reading to get a closer look at how Over-the-Top ads can benefit your company.
What is CTV advertising?
Residents of Duluth don't want to wait in front of the TV for their favorite content to air live. With the help of CTV, they don't have to. Instead, they can spend their free time at Canal Park, the Great Lakes Aquarium, the Spirit Mountain Recreation Area, or at a number of other desirable attractions. This is because CTV enables viewers to watch their favorite shows, sports, and entertainment at the times that they choose.
Connected TV advertising enables your business to reach this growing consumer group. With CTV, you can create customized demographics that target viewers based on income level, gender, age, and other factors you deem important. Users of CTV are shown fewer overall ads. However, these ads are non-skippable and have a completion rate of over 90 percent. They also have an in-view rate of 100 percent. This can help your company drive more engagement to its product or service. To learn more, continue reading, or fill out the form below to get in touch with Quantifi Digital.
What are some of the benefits of CTV advertising in Duluth?
OTT ads offer a number of benefits that go beyond the offerings of traditional television marketing. For example, you'll receive access to data from top providers. You can use this data to make smarter decisions about how you spend each of your ad dollars. Comparatively, traditional TV asks companies to pick shows based on the most likely demographic watching. This gives your business fewer opportunities to separate itself through its marketing.
Additionally, Connected TV advertising in Duluth gives you the ability to target users geographically down to the zip code level. Traditional TV spots are limited by strict DMAs and cable zones. They also offer no way to retarget consumers who have already seen your ad. CTV does. With it, you'll be able to use web-based display ads that keep your product or service at the top of a consumer's mind.
Quantifi Digital will give your company access to a live 24/7 dashboard that you can use to access comprehensive reporting data. You'll be able to find detailed information on your ad's network delivery, completion rate, daypart, unique reach, and more. Traditional TV only tells you what time your spot ran. It's another reason why you should seriously consider making this form of local TV advertising in Duluth a key part of your next marketing campaign.
How does OTT advertising in Duluth work?
Over half of all U.S. households already have a Connected TV device. This number is projected to pass 63 percent by 2023. There are a variety of reasons for this. For example, CTV generally saves users money. It also saves them from the hassle of committing to a complicate cable subscription contract. CTV allows viewers to use the devices that they like to access their favorite content. Here are a few examples:
- Gaming consoles such as:
- Nintendo Switch
- Playstation 4
- Streaming players like:
- Roku TV
- Google Chromecast
- Smartphones and tablets
- Smart TVs from Philips, Vizio, Hisense, and others
These devices enable viewers to access a wide variety of streaming services. Quantifi Digital has strong relationships with the top providers in the industry. With our help, your ads could be featured on services like:
- Xumo: This free service has over 5 million monthly active users. It offers more than 100 channels, which range from new coverage to comedy.
- Hulu: With over 28 million subscribers, Hulu is a leader in the industry. The service features live and on-demand shows, movies, and original content. It is also the only streaming service to provide users with access to current season, ad-supported shows from the largest broadcast and cable networks in the U.S.
- Sling TV: This service has over 12 million subscribers. It has gained popularity because of its emphasis on allowing users to customize their own channel lineup. With options like TBS, NFL Network, and ESPN, your ads on Sling could be featured during the next Twins game.
CTV advertising in Duluth can also get your ads in front of viewers who have chosen to retain their traditional cable subscriptions. Quantifi Digital can make your company a smart streaming local cable buy that reflects the consumers who you value. This could help you get even more out of your next marketing campaign.
How much does it cost to advertise on TV in Duluth?
The cost of local TV advertising in Duluth can change based on your company's needs. To get specific pricing information on the options that interest you, fill out the form below. Once you do, Quantifi Digital will reach out to you to walk you through your options. We work exclusively on the buy-side, which ensures that we always have your interests at heart. We also work directly with top providers so that there are no middlemen operating in between us.
OTT advertising in Duluth could be just what your company needs to get more out of its marketing budget. Quantifi Digital is an expert in the industry who can help you make the switch over to this form of television marketing. We look forward to hearing from you to get started.
