Target Customers with Connected TV Advertising in Knoxville
Television marketing is changing and Quantifi Digital is here to help your Knoxville company change with it. We're experts who can guide your business through the process of making well-rounded Over-the-top (OTT) ad buys. OTT methods like Hulu and network apps enable viewers to access their favorite content without having to pay for a cable subscription. When this content is delivered through a television, it's called Connected TV (CTV). Below, you'll find more detailed information on Connected TV advertising and how it can help your company.
How does CTV advertising in Knoxville work?
Knoxville is one of the most exciting cities in the country. There's something for everyone here, from the Zoo to shopping at Market Square to the events and concerts at World's Fair Park. CTV enables residents of Knoxville to spend their free time doing the things that they love. With this new way of accessing content, viewers are able to watch their favorite shows and movies virtually whenever and wherever they want. Quantifi Digital can help you reach users of CTV devices with your marketing material.
OTT ads are shown less often to viewers of CTV. However, they're non-skippable and have a completion rate of over 90 percent. Additionally, your company's ads can be targeted based on data and analytics to a degree that goes far beyond what's possible through traditional TV spots. For example, your business can create customized demographics based on factors like age, income level, and lifestyle factors such as diet. To learn more about how this can benefit your business, keep reading or fill out our form below.
What are some of the benefits of CTV advertising?
Addressable TV advertising gives your company more control over who sees your messaging and when they see it. For example, you'll get data from top providers, which your company can use to target users who are the most likely to engage with your product or service. This isn't possible through traditional TV spots. It could help your business make smarter decisions about how it spends its ad dollars.
Geographic targeting through traditional TV ads is limited by cable zones and DMAs. These aren't an issue for OTT ads. Instead, you'll be able to target users down to the zip code level. This gives you more precise control over who sees your spots. In addition to this, you'll get more comprehensive reporting information from your CTV ads. This includes information on unique reach, daypart, completion rate, device delivery, and more.
OTT advertising in Knoxville also gives your business the ability to retarget to viewers who have already seen your ad. You can use web-based display ads to keep your message at the top of your customers' minds. This can ultimately drive more engagement to your product or service. It's another example of how much your company can benefit from taking advantage of CTV advertising in Knoxville.
What is OTT advertising in Knoxville and how does it work?
Today, over half of all households in the United States have a Connected TV device. These devices are being adopted more and more frequently because they give viewers more control over how they consume content. For example, they make it possible for residents to spend an evening at the Knoxville Museum of Art while still being able to enjoy their favorite show when they return home. Users are accessing their desired shows and entertainment through a number of devices. Here are a few examples:
- Smart TVs from brands like Sony, LG, and Samsung
- Tablets and smartphones
- Gaming consoles such as:
- Playstation 4
- Xbox One
- Streaming players like:
- Google Chromecast
- Apple TV
With these devices, viewers can access the streaming services and network apps that they prefer to use. With local TV advertising in Knoxville, we can put your ads in front of millions of potential customers who subscribe to these services. Below, you'll find a few examples of where your marketing materials could be featured:
- DirecTV Now / AT&T: With over a million subscribers, this subscription-based service gives users access to over 65 live TV channels. Users can watch HGTV, Fox, CNN, and much more through this service.
- Hulu: With over 28 million subscribers, Hulu is the leading premium streaming service. Hulu offers both live and on-demand content and is the only service to give users access to ad-supported, current season shows from some of the largest networks in the country.
- Pluto TV: This free app offers over 100 live TV channels, including CNBC, MSNBC, Fox Sports, and more. Pluto TV has over 18 million subscribers.
Some CTV viewers have chosen to retain their traditional cable subscription while still taking advantage of the streaming revolution. We can help you access these users with smart buys in streaming local cable. With this form of Connected TV advertising in Knoxville, your ads could be featured during the next Titans game.
How much does it cost to advertise on TV in Knoxville?
The price of local TV advertising in Knoxville can change based on your company's unique needs. We'd be happy to walk you through your options. To get started with the process, simply fill out the form below. Quantifi Digital is an expert in this space and can help your company make the shift that's needed to start accessing an entirely new group of customers. We work exclusively on the buy-side, directly with providers. You can be confident that we'll always have your interests at heart and can support you through every step of the CTV marketing process. We look forward to hearing from you to get started.