Target Customers with Connected TV Advertising in Minneapolis
Consumers' television viewing habits are changing, and Quantifi Digital is here to help your Minneapolis business change with them. Over-the-Top (OTT) methods like Hulu, network apps, and websites have made it easier for viewers to ditch their traditional cable subscriptions. By 2021, over 81 million U.S. consumers will have cut the cord or never signed up for a cable subscription. When viewers use OTT methods to deliver content to a television, it's called Connected TV (CTV). Below, you'll learn more about how this kind of local TV advertising in Minneapolis can help your company get more out of its marketing budget.
What is CTV advertising in Minneapolis?
Minneapolis is an exciting city with plenty to do. In their free time, residents can visit Minnehaha Falls, the Minneapolis Sculpture Garden, or go check out a Timberwolves game. They don't want to have to wait in front of the TV for their favorite show to air live. CTV makes it possible for consumers to do the things that they love and still watch their favorite shows, movies, and sports. This change in the marketplace is also beneficial to your business. Other companies are taking notice. By the year 2023, CTV ad spending is expected to reach $14.12 billion annually.
CTV ads are non-skippable. This leads to a completion rate of over 90 percent and an in-view rate of 100 percent. Additionally, viewers are shown fewer ads, so they're more likely to remain in front of the television during a commercial break. You'll also get access to more data and analytics than you would from traditional TV spots. This enables you to target potential customers based on factors like age, income level, and even lifestyle factors like diet and activity level. To learn more about how this can help your company get more out of its marketing budget, keep reading or fill out the form below.
What are some of the benefits of Connected TV advertising?
CTV advertising in Minneapolis can provide your company with a number of benefits that aren't available through traditional TV. For example, CTV ads allow you geographically target customers down to the zip code level. Comparatively, TV spots must adhere to DMAs and cable zones.
Additionally, OTT ads provide you with data from top providers. You can use this data to make more informed decisions about who you target your product or service to. Taking advantage of this feature is an excellent way to drive more engagement to your business.
Addressable advertising also gives you more comprehensive reporting information. Traditional TV ads only tell you what time your spot ran. With CTV, you'll get detailed information on unique reach, daypart, device delivery, completion rate, and more. This provides your business with even more information that can be leveraged in your company's favor.
Traditional TV spots offer no direct way to retarget viewers who have already seen your ads. CTV does. You can use web-based display ads to keep your message at the top of your customers' minds. It's another example of how much your company can benefit from Connected TV advertising in Minneapolis.
How does OTT advertising in Minneapolis work?
Today, over half of all households in the United States have a Connected TV device. This number is projected to eclipse 63 percent by the year 2023. Quantifi Digital can make a well-rounded ad buy for your company that covers all of the major ways that viewers are using this technology to watch content. Below, you'll find a few examples of the devices that a viewer could use to find your CTV ads:
- Game consoles such as:
- Nintendo Switch
- Playstation 4
- Streaming players like:
- Apple TV
- Google Chromecast
- Smartphones and tablets
- Smart TVs from brands like LG, Philips, Vizio, and others
On these devices, viewers can use a variety of free and subscription-based streaming services. We can get your ads placed in front of millions of subscribers who use services like:
- DirecTV Now/AT&T: This service gives users access to more than 65 live TV channels, including CNN, Fox, HGTV, and more. Over one million subscribers take advantage of this service, which requires no annual contract or equipment.
- Hulu: With over 28 million subscribers, Hulu is a leader in the industry. The service includes both live and on-demand films, TV shows, and original content. Hulu is also the only streaming service that offers current season, ad-supported shows from top networks.
- Sling TV: This service has over 12 million users. Sling allows its subscribers to customize their channel lineup and TV viewing experience. Viewers can use the service to watch TBS, TNT, HGTV, and Travel, among many other channels.
Some viewers have chosen to retain their traditional cable subscription while also taking advantage of this new way of watching TV. We can help you reach these customers as well. Quantifi Digital works directly with providers and can make a smart buy for you that includes ads ran on streaming local cable. This could get your spots featured during the next Vikings game. It's another example of how beneficial OTT advertising in Minneapolis can be to your company.
How much does it cost to advertise on TV in Minneapolis?
The cost of advertising can vary based on a variety of factors, including your company's goals and the scope of your campaign. To get more specific pricing information, fill out the form below. Once you do, we'll get in touch with you to walk you through your options. We work exclusively on the buy-side so you can be sure that we'll always have your company's needs as our top priority.
The rise of CTV has led to a corresponding growth in a new kind of local TV advertising in Minneapolis. OTT ads could be the secret to your company's next marketing campaign. Quantifi Digital would love to work with you and hope you fill out the form to get the process started.