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Target Customers with Connected TV Advertising in Odessa

Quantifi Digital can help your Odessa business access an entirely new group of consumers. By 2021, there will be more than 200 million Connected TV (CTV) users. This refers to television that's streamed directly through a television from an Over-the-Top (OTT) method. OTT methods of accessing content include streaming services, websites, and network apps.

These services are gaining popularity because they save consumers money and give them more flexibility. Advertisers are starting to take notice of this space too. In 2020, companies will spend almost $9 billion on CTV advertising. That's up nearly 30 percent from what was spent in 2019. To learn more about the space and how Quantifi Digital can help you take advantage of this form of local TV advertising in Odessa, continue reading.

What is Connected TV advertising?

CTV advertising enables you to reach the consumers you're targeting no matter where they choose to engage with content. For example, a family in Odessa might spend the day at the Ellen Noel Art Museum or the Presidential Archives. When they get home, their CTV will allow them to access their favorite shows, sports, and entertainment. Advertising in this space enables your company to reach consumers who are watching content in this way.

CTV advertising in Odessa works differently than traditional TV spots. Viewers are shown fewer ads overall. However, the ads that they are shown have a 100 percent in-view rate and over a 90 percent completion rate. This means that each of your OTT ads has a better chance of successfully driving more engagement to your product or service. When you're ready to get started, filling out the form below is the easiest way to do so. Quantifi Digital is an expert in the space who can guide you towards your marketing goals.

What are some of the benefits of using CTV advertising in Odessa?

There are many reasons why you should use Connected TV advertising in Odessa instead of traditional TV spots. We're started to see evidence of this sentiment in the marketplace, as traditional TV ad spending is expected to dip below $69 billion by 2023. One example of this is that CTV advertising can be geographically targeted down to the zip code level. This isn't possible through traditional TV, which limits geographic targeting to satisfy strict DMAs and cable zone requirements.

With OTT advertising in Odessa, you'll also have the ability to create and target customized demographics. Your company will receive data from top providers to aid you in this process. You'll have the freedom to target consumers based on their income level, age, gender, diet, and more. This can help your company make more efficient use of its marketing budget.

Additionally, CTV advertising allows you to easily remarket your product to consumers who have already seen your ad once. This can be done with further OTT ads or with web-based display adverts. Traditional TV provides companies with no direct way to achieve this.

When you let Quantifi Digital set you up with your CTV advertising plan, we'll give you access to a 24/7 live reporting dashboard. Here, you'll find the most important data from your ad campaign in real-time. Your dashboard will cover completion rate, network delivery, unique reach, and much more. It's another reason why you should make this form of advertising a key part of your marketing strategy moving forward.

How does over the top advertising work?

By 2023, advertisers will devote almost 5 percent of their entire paid media budget to Connected TV placements. A viewer will be able to find these ads on a variety of devices. When you decide to pursue OTT advertising in Odessa, your ads could be found on devices like:

  • Gaming consoles such as:
    • Xbox One
    • Playstation 4
  • Streaming players like:
    • Roku TV
    • Apple TV
  • Smartphones and tablets
  • Smart TVs from Hisense, Sony, Philips, and others

With a CTV device, a viewer is able to access a variety of streaming services. Quantifi Digital has strong relationships in the industry and can get your ads in front of millions of subscribers to providers like:

  • Hulu: Boasting more than 28 million subscribers, Hulu is an industry-leading streaming service. It is the only platform to offer current season, ad-supported shows from major U.S. networks. Hulu also has a vast library of on-demand content, which features popular TV shows, original content, and films.
  • Pluto TV: This free application provides its 18 million subscribers with access to more than 100 live TV channels. Pluto TV features familiar names like Bloomberg, Fox Sports, and CBS.
  • Sony Crackle: This free streaming service has 10 million monthly active users. These viewers can use Sony Crackle to access a variety of TV shows, films, and original content.

These are all platforms where you could reach the group of consumers that you've been targeting. The age distribution of CTV users is remarkably consistent. For example, 22 percent of users are 55+ and 24 percent are between 25 and 34. Not a single age group accounts for less than 15 percent of users.

Additionally, Quantifi Digital can help you buy streaming local cable inventory. This will enable you to reach viewers who are watching the next Texas Rangers game or those who are checking out the local news on CBS7. It's another reason why you should make CTV advertising a part of your broader marketing strategy.

How much does it cost to advertise on TV in Odessa?

The cost of this form of local TV advertising in Odessa can vary based on the scope of your company's needs. To learn more, just fill out the form below. Quantifi Digital will quickly get in touch with you to answer any questions that you might have. We'd love to work with you and look forward to hearing from you soon.