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Target New Customers Through Connected TV Advertising in Baton Rouge

TV viewing habits are changing across the nation, and Quantifi Digital is here to help your company in Baton Rouge shift with them. Technological advancements have enabled households to ditch a cable subscription in favor of Over-the-Top or OTT methods of accessing their favorite content. This includes streaming services like Sling TV and Hulu as well as network apps and websites. When viewers use OTT methods to watch content on a television, it's called Connected TV (CTV). Keep reading to learn more about how CTV advertising can help your company get more out of its marketing budget.

What is CTV advertising in Baton Rouge?

CTV ads enable you to reach viewers who no longer have a traditional cable subscription. When you take advantage of this new way of advertising, you'll receive data and analytics from top providers. You can use this to make smarter decisions about who you target with your spots. Additionally, OTT ads have more options for customization than their traditional TV counterparts. You can zero in on a demographic based on age, gender, income, or even lifestyle factors like diet.

We understand that making the swap to an entirely new way of advertising can feel daunting. That's why Quantifi Digital is here to walk you through the process. We're experts in the industry who can help your company take advantage of shifting trends in the marketplace. To learn more about how CTV advertising in Baton Rouge can help your business, fill out the form below.

What are some of the benefits of Connected TV advertising in Baton Rouge?

Baton Rouge is a city that has something for everyone. Residents can spend their free time exploring the Bluebonnet Nature Center or taking the kids to the Baton Rouge Zoo. This new way of watching TV enables individuals and families to do the things they love in Baton Rouge while still being able to come home and watch their favorite entertainment at times that fit their needs. With addressable TV advertising, you can reach these viewers no matter what time they consume content.

CTV ads offer a number of benefits that extend beyond the capabilities of traditional TV spots. For example, CTV lets you remarket ads to viewers who have already seen them. This keeps your marketing material at the top of mind for your chosen demographic. You'll also get more comprehensive reporting information from CTV. This includes data on completion rate, daypart, network delivery, and more.

With OTT ads, you'll also have more power over how you target the customers you want to reach. For instance, CTV offers geographic targeting down to the zip code level. With more data, you'll also be able to focus exclusively on users who are the most likely to interact with your product or service. Neither of these features is available through traditional TV advertising.

How does OTT advertising in Baton Rouge work?

Families and friends still gather around a television to watch their favorite content. We know this because over half of all households in the U.S. have a Connected TV device. However, they're accessing their favorite shows, sports, and entertainment in new ways. Here are a few examples of the devices that viewers are using to consume content:

  • Smartphones and tablets
  • Gaming consoles like:
    • Xbox One
    • Nintendo Switch
  • Streaming players such as:
    • Apple TV
    • Amazon Fire TV
  • Smart TVs from brands like Vizio, LG, and Samsung

Devices like these give viewers access to a variety of free and subscription-based streaming services and apps. We can put your ads in front of millions of subscribers who use services like the ones listed below:

  • Hulu: With over 28 million subscribers, Hulu is the leading premium streaming service. It is also the only service that offers ad-supported, current season shows from the largest networks in the country.
  • Pluto TV: This free app features over 100 live TV channels and is available through all major CTV devices and smart TV brands. With over 18 million subscribers, Pluto TV features familiar names like CBS, News, and Fox Sports. Your ads could be shown while residents of Baton Rouge watch the news through this service.
  • Sling TV: This subscription-based service has over 12 million subscribers. Sling lets users pick their own channel lineup and personalize their TV viewing experience. With options like ESPN, TNT, and TBS, your ads could be featured during the next LSU game.

When you reach out to us, we can also find you local TV advertising in Baton Rouge that includes streaming cable. Some viewers have retained their traditional cable subscription while also taking advantage of new trends in CTV. With streaming local cable, you can reach this segment of the marketplace with ease.

How much does it cost to advertise on TV in Baton Rouge?

The cost of local TV advertising in Baton Rouge can vary based on your company's needs. However, you can be sure that Quantifi Digital will make a smart, well-rounded ad buy for you. We work directly with providers so your company doesn't have to go through a middleman to get its ads where it wants them. We also work exclusively on the buy-side so you can be confident that we always have your interests at heart. We'd love to help you make the shift to OTT advertising in Baton Rouge. To get started, just fill out the form below. This could be just what your company needs to start getting more out of its marketing budget. We look forward to hearing from you.