Target New Customers with Connected TV Advertising in Wilmington
Quantifi Digital can help your Wilmington business embrace a new and growing kind of television marketing. By 2023, the number of pay-TV households in the U.S. will decrease below 73 million. Many of these consumers are choosing to use Over-the-Top (OTT) methods like network apps, streaming services, and websites to access their favorite shows, sports, and entertainment. When this content is delivered through a television, it's called Connected TV (CTV). CTV advertising is a growing space that your business should start incorporating into its marketing strategy. Keep reading to learn more.
What is Connected TV advertising?
CTV advertising refers to ads that a consumer streams to their television through an OTT method of accessing content. Nearly 60 percent of the U.S. population will use CTV by 2021. This number continues to increase for a number of reasons. For example, CTV makes it possible for viewers in Wilmington to enjoy a day at the Airlie Gardens or the Cape Fear Museum of History and Science while still being able to watch their favorite content when they get home. CTV also saves consumers from long-term and expensive cable contracts and burdensome equipment.
Companies are investing in over the top ads more and more. In 2020, businesses will spend nearly $9 billion on CTV ads. That's up almost 30 percent from 2019. Quantifi Digital is an expert in this industry who can help your company penetrate this space with its marketing. CTV ads are non-skippable, have an in-view rate of 100 percent, and a completion rate of over 90 percent. When you're ready to get started with Connected TV advertising in Wilmington, just fill out the form below.
How does over the top advertising work?
Today, 57 percent of U.S. households have at least one CTV device. These devices will continue climbing in popularity because they make accessing a variety of content incredibly easy. These are also the devices that a viewer will use to find your advertisements once you sign up for OTT advertising in Wilmington. Here are a few examples:
- Smart TVs from Sony, Samsung, Philips, and others
- Smartphones and tablets
- Streaming players like:
- Apple TV
- Amazon Fire TV
- Gaming consoles such as:
- Playstation 4
- Xbox One
Quantifi Digital has strong relationships with streaming services. We can get your ads in front of millions of subscribers to services such as:
- Hulu: This industry-leading streaming service has more than 28 million subscribers. Hulu is the only platform that provides access to current season, ad-supported shows from top networks. It also has a vast library of on-demand content in the form of TV shows, original content, and movies.
- Sling TV: With more than 12 million subscribers, Sling is a big player in the streaming industry. They've grown to prominence on the promise of allowing users to personalize their TV-viewing experience by picking their own channel lineup. Commercials on Sling TV are an excellent way to reach new customers.
- DirecTV Now / AT&T: This service provides access to more than 65 live TV channels to its 1.5 million subscribers. DirecTV Now / AT&T enables viewers to watch CNN, ABC, Fox, and more without requiring any contracts or equipment.
Quantifi Digital can also help you reach "cord stackers". Individuals from this group of 46+ consumers have stacked CTV technology on top of their existing cable subscriptions. We can include streaming local cable inventory in your ad buy so that you can reach this group of consumers while they watch the next Charlotte Hornets game or while they check out the local news on WWAY TV. It's another reason why OTT advertising in Wilmington should factor into your next marketing campaign.
What are some of the benefits of using CTV advertising in Wilmington?
There are good reasons why forecasters project CTV ad spending to reach over $14 billion annually by 2023. this opportunity can provide your company with a number of benefits that aren't available through traditional TV advertising. For example, you'll be able to geographically target households down to the zip code level, which isn't possible through traditional TV spots.
CTV also gives you the ability to remarket to consumers who have already seen your ad. You can do this with further OTT ads or with web-based display ads. This is an excellent way to keep your brand at the top of a potential customer's mind.
Additionally, you'll get access to data and analytical information from top providers. You can use this information to target customized demographics that consist solely of individuals who are likely to engage with your product or service. You can target users based on their income level, age, gender, or even lifestyle factors like diet. This enables you to make smarter decisions about how your business spends its available ad dollars.
When you sign up for CTV advertising in Wilmington, Quantifi Digital will provide you with access to a 24/7 live reporting dashboard. This is where you'll find important information regarding your ads' completion rates, device deliveries, frequencies, and much more. It's another way that this form of local TV advertising in Wilmington differs from what's offered by traditional TV spots.
How much does it cost to advertise on TV in Wilmington?
The cost of local TV advertising in Wilmington can vary based on the scope of your marketing campaign. If you'd like to get more specific pricing information, then the best way to do so is by filling out the form below. Quantifi Digital will be happy to walk you through the options that are a good fit for your firm. By 2021, it's projected that there will be more than 200 million CTV users. We'd love to help you reach this growing consumer group with your advertisements.