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Target Prospective Customers More Accurately with CTV Advertising in Dallas

If you're trying to figure out how to make the most of your marketing budget as consumers stream more of their video content, Quantifi Digital can help you reach your target audience in Dallas more accurately. Gone are the days of viewers relying solely on subscription cable to access their favorite programs. Instead, more than half of American viewers are engaging with content through Over-The-Top (or OTT) services.

What is CTV?

Connected TV, or CTV for short, may be defined as any television provider that doesn't rely on a satellite or set-top box. If you watch Hulu on your smart TV, enjoy television programs on your cell phone, or stream sporting events on a website, you have firsthand experience with CTV. The beauty of CTV is that it gives consumers more control over what content they view and when they view it. Some digital advertising agencies in Dallas see CTV options as a negative because no single platform has the viewership traditional cable used to. However, Quantifi Digital can help you make the most of this new paradigm and create a marketing campaign that resonates with your target audience. Please fill out the form below or continue reading to learn more about how we can help you with CTV advertising in Dallas.

Have you ever grabbed a snack during a traditional TV commercial break? If so, you've discovered a weakness in the old model. Digital ad breaks tend to be shorter, so viewers risk missing something if they leave their screen. Better yet, VOD ads are usually unskippable, leading to completion rates of 95 percent and up. With a more engaged audience, Connected TV advertising in Dallas can produce more leads than traditional TV ads even if the raw number of viewers is lower.

While traditional ads are placed in time slots that your audience may or may not be watching, streaming advertising can be served more efficiently. If you sell a product such as automobiles or real estate, we'll only serve your ad to households that have interest in your product. CTV ads can also be dynamic, interactive experiences that audiences of all ages will love engaging with. You can't get that from the traditional TV advertising model.

Are there any other advantages to OTT advertising in Dallas compared to more traditional TV spots?

Absolutely. We can retarget ads so that consumers who see one will get follow-up ads reminding them about you and your services. You are also free to choose the scope of your ad. While traditional TV ad buys force you to buy an ad in a DMA, OTT ads can be placed throughout the state of Texas or in a particular ZIP code to better fit your needs.

We also make it as easy as possible to track the success of your campaign. Our live reporting dashboard gives you 24/7 access to valuable information such as your ad's reach, which devices it's being seen on, and network delivery to help you make adjustments as necessary. We also have ad operations professionals on staff to answer any questions you might have about local TV advertising in Dallas.

How does local TV advertising in Dallas work?

If it has a screen and can access the internet, it can probably be used to stream video content. The list below includes some of the most popular streaming devices today:

  • Video gaming consoles like Sony's Playstation 4 and Microsoft's Xbox One
  • Streaming players such as Amazon Fire TV and Roku TV
  • Tablets, smartphones, and other mobile devices by a variety of manufacturers
  • Smart TVs by Phillips, Samsung, and other popular brands

There is an "open exchange" where companies can purchase digital ad inventory on their own, but thanks to our direct deals with premium content providers, we can offer opportunities you can't get elsewhere. Here is some additional information on some of our partners in the industry:

  • DirecTV Now: DirecTV Now is a subscription-based streaming service that offers access to 65+ popular television channels, including FOX, CNN, and ABC. DirecTV Now has 1.5 million subscribers for your ads to target.
  • Xumo: Xumo offers a blend of live and on-demand streaming entertainment, including comedy, sports, news coverage, and more. Available channels include Newsy, TODAY, and History. Ads on Xumo can reach up to 5.5 million active users each month.
  • Hulu: Hulu is the current leader in the subscription-based television industry. It offers both live and on-demand programming, including exclusive access to current-season shows airing on TV right now. Commercials on Hulu can reach up to 28 million subscribers.

In addition, we can give you local streaming cable access to network channels such as CBS, ESPN, and Lifetime. With Connected TV advertising in Dallas, you can reach the audience who's interested in what you have to offer.

How much does it cost to advertise on TV in Dallas?

We understand that every company has a different marketing budget, so we offer CTV advertising in Dallas that's right for any combination of needs. One thing that all of our offerings have in common is an emphasis on delivering value for your ad spend. We focus exclusively on the buy-side of the industry, unlike several of our competitors who operate CTV networks and sell ads to themselves at reduced rates.

If your audience is streaming Dallas Stars action on Hulu, watching the news on DirecTV Now while waiting for lunch at Trinity Grove, enjoying Xumo's variety at Klyde Warren Park, or simply chilling out at home, Quantifi Digital can help you reach them. Now that you know how OTT advertising in Dallas can help you maximize your reach, fill out the form below to start using it for your business!