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Target Prospective Customers More Effectively with CTV Advertising in Grand Rapids

Quantifi Digital is the only name you need to know if you're interested in connecting with consumers in Grand Rapids. Experts project that the number of pay TV households in the United States will decline by three percent this year, with OTT (or Over-The-Top) services picking up the slack. Thankfully, Connected TV advertising in Grand Rapids is more than capable of filling the gap. Please continue reading for more information.

What is Connected TV?

There are almost as many ways to access OTT content as there are things to watch, so consumers can choose their favorite devices. The list below highlights some of the devices that your audience could be streaming video content on:

  • Streaming players such as Apple TV and Amazon Fire TV
  • Smart TVs manufactured by popular brands like Panasonic and Philips
  • Gaming consoles including Sony Playstation 4 and Nintendo Switch
  • Cell phones, tablets, and other devices

If consumers access OTT content on a television screen, it's called Connected TV, or CTV for short. While there are subtle differences between OTT and CTV, the two acronyms are used interchangeably in many contexts. Considering that CTV viewership is expected to approach 200 million this year, CTV advertising in Grand Rapids offers several advantages.

What are some of the benefits of local TV advertising in Grand Rapids?

With traditional TV ad buys, you pick a program you hope your audience will watch and then hope the right people watch. In contrast, addressable TV advertising can be targeted to the specific demographic you're marketing to. If you sell real estate, we can filter viewers by search history and serve your ad only to those looking for a new home. We can also reach CTV viewers of all ages, from the 18-24 bucket (17 percent of all CTV viewers) to ages 55+ (22 percent).

OTT ads are unskippable, leading to in-view rates of 100 percent on most of our campaigns. Of course, viewers who still subscribe to cable services usually record their favorite programs and skip all of the ads entirely. In addition, we can serve advertisements to the geographic region of your choice. While TV ads are limited to DMAs that may or may not suit your needs, we can target specific ZIP codes or the entire state of Michigan depending on the scope you're looking for.

Best of all, we can help you track important data points like network delivery information and completion rates to help you refine your campaign. We can even offer retargeting capabilities, by which we mean serving online follow-ups to viewers who have already seen one of your ads. Please fill out this form to learn more about local TV advertising in Grand Rapids.

How much does it cost to advertise on TV in Grand Rapids?

If you're thinking that Connected TV advertising in Grand Rapids is probably for people with larger marketing budgets than you, think again. Quantifi Digital offers numerous price points to help companies of all sizes compete in this exciting space. For example, we don't have any monthly minimums that arbitrarily limit who can advertise online. We also have exclusive deals with many partners in the industry that allow us to offer opportunities you won't be able to find anyplace else.

We also deliver maximal value to our clients by working exclusively on the buy-side of the industry. Unfortunately, many of our competitors own CTV platforms that turn every ad placement into a potential conflict of interest. Whether your target demographic is streaming educational programs to prepare for a trip to the Gerald R. Ford Museum, bingeing sitcoms surrounded by the serenity of the John Ball Zoological Garden, watching sports highlights during intermission at a Grand Rapids Ballet Company performance, or enjoying movie night at home, we can help you reach out to them.

How does OTT advertising in Grand Rapids work?

Modern TV viewers get content from a multitude of sources, and we can help you advertise on nearly all of them. For instance, here is some detailed information on three of the streaming services we're proud to work with:

  • Sling TV: Sling TV is an alternative to cable that allows subscribers to pay for only the channels they want, including popular options such as NFL Network, ESPN, and TNT. Commercials on Sling TV can reach more than 12 million annual subscribers.
  • Hulu: Hulu is a leader in the OTT industry because it offers exclusive access to current-season shows from some of television's most well-known networks. Subscribers can also access content live and on-demand and enjoy original programming unavailable anyplace else. Commercials on Hulu can reach an audience of up to 28 million.
  • Xumo: Xumo offers a mixture of free and on-demand streaming entertainment, including over 100 channels of sports, news, comedy, and more. Available channels include Newsy, NBC News, and USA TODAY News. Advertisements on Xumo can reach a monthly user base of up to 5.5 million viewers.

We can also give you streaming local cable inventory on a variety of big-name networks, including CNN, Fox News Channel, and HGTV (among many others). Basically, we can help you connect with your audience no matter where they happen to be.

If you're ready to get started with OTT advertising in Grand Rapids or simply have additional questions, fill in the form on this page for more info. Quantifi Digital looks forward to assisting you with all of your digital marketing needs!