Target Prospective Customers More Efficiently with CTV Advertising in Washington DC
Quantifi Digital is a top OTT ad agency that can help you reach out to residents of Washington DC today. If you aren't familiar with the acronym "OTT," it stands for "Over-The-Top" and can be used for any method of accessing video content that doesn't involve a set-top box. OTT platforms like Hulu and CBS All-Access are expected to reach a combined audience of 200 million in 2020, making it far too big for advertisers to ignore. Please continue reading to learn more about the advantages of using OTT as a medium in your advertising strategy.
What is CTV?
OTT content is accessible on a plethora of different devices, but many viewers stick to the traditional TV screen as their favored platform. When OTT content is accessed through a TV (either a Smart TV or through another device such as a gaming console), it can be called Connected TV, or CTV for short. Both viewers and advertisers should love this change, although the latter might require some coaxing.
Have you ever fast-forwarded a commercial so you could get back to your show more quickly? If so, you know why TV commercials aren't resonating the way they once were. In contrast, VOD ads are generally unskippable, leading to in-view rates of 100 percent for your ads.
Have you ever used a commercial break as an opportunity to run to the bathroom? If so, you've discovered another weakness of traditional TV advertising. CTV ad breaks are shorter than TV commercial breaks, giving viewers an incentive to stick around if they don't want to miss their show. Please fill out this form or continue reading to learn more about Connected TV advertising in Washington DC.
How does OTT advertising in Washington DC work?
While the technology behind streaming is complex, viewers only need two simple things to get started: an internet connection and a compatible device. Here are some of the gadgets we can help your ads appear on:
- Streaming platforms like Amazon Fire TV and Google Chromecast
- Gaming consoles like Microsoft Xbox One and Nintendo Wii U
- Smart TVs from Hisense, Vizio, LG, and other well-known brands
- Smartphones and tablets
Quantifi Digital negotiates deals directly with the leading OTT providers, allowing us to offer exclusive ad inventory on each of the devices above. Here is some additional information on some of the companies we're proud to do business with:
- DirecTV Now: DirecTV Now gives subscribers access to over 65 live TV channels, including FOX, ABC, and CNN. There are no annual contracts or additional equipment to worry about. Commercials on DirecTV Now can reach an audience of up to 1,500,000 subscribers.
- Hulu: Hulu offers both live and on-demand access to a variety of programs, including original shows and current-season episodes from some of TV's biggest networks. While many companies would like to advertise to Hulu's 28 million subscribers, most agencies have huge monthly minimums that make it difficult. We don't have any such requirements, making it easier to advertise on Hulu.
- Pluto TV: Pluto is a free app that streams over 100 channels, including some big names like CNBC, FOX Sports, and Bloomberg. Ads on Pluto TV can reach up to 18 million monthly users.
If you don't want to limit your campaign to streaming services like those above, we also can get you streaming local cable inventory on popular networks like TBS, TNT, HGTV, and more. Please reach out to our ad operations professionals to learn more about how we could help you with CTV advertising in Washington DC.
What are some of the benefits of CTV advertising in Washington DC?
While traditional TV ad buys must target a DMA (or designated Metropolitan Area), local TV advertising in Washington DC can adapt to your preferred geographic scope. If you want to focus on a local audience, we can narrow it down to a specific ZIP code. If you'd rather go big, we can incorporate the entire state of Virginia as well. If a viewer recently searched for a product or service similar to yours, we can even target them specifically.
OTT advertising is also a great way to reach all age groups. While "cord-cutting" is often seen as a trend for younger people, 22 percent of total CTV viewers are at least 55 years old. Furthermore, we can provide analytical data on how your campaign is faring to help you make informed decisions. Unfortunately, traditional TV spots can't provide any more information then when they aired. We can also retarget consumers who have watched one of your ads, increasing the odds that they make a purchase from you.
How much does it cost to advertise on TV in Washington DC?
If you're thinking that Connected TV advertising in Washington DC must be outside of your price range, you should know that we offer packages to suit a variety of different budgets. We also strive to deliver as much value as possible to every client. For example, we don't own a CTV network, so we never have to worry about conflicts of interest when placing ads. Sadly, many of our competitors cannot say the same thing.
Whether your customer base is streaming Washington Nationals highlights, watching historical documentaries to bring the Lincoln Memorial to life, waiting for a performance at the John F. Kennedy for the Performing Arts, or simply catching up on their favorite dramas at home, OTT advertising in Washington DC is a great way to reach them. Fill out the form below to make use of the expertise Quantifi Digital has to offer!