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Target Prospective Customers with CTV Advertising in Charlotte

If you are looking for a better way to reach consumers in the new advertising landscape, Quantifi Digital can offer a solution to help you connect with residents of Charlotte today. With modern Over-The-Top (or OTT) options such as streaming platforms and mobile apps distributing all sorts of video content, customers don't have the same incentives to shell out for cable that they once did. Please continue reading to learn more about why CTV advertising in Charlotte could be the future.

What is CTV?

If you access OTT content on a traditional TV set (either directly or through another device), it can be called CTV (an abbreviation for Connected TV). Over-The-Top ads usually don't have the same reach as their cable equivalents, but astute marketers can take advantage of the option's idiosyncrasies to create a campaign that is at least as effective.

The secret lies in two key facts. First, CTV ad breaks are shorter than cable commercial breaks, so viewers don't necessarily want to get up. Second, video-on-demand ads are typically unskippable, leading to very high completion rates and 100 percent in-view rates for your ads. These two facts allow advertisers to get their message across more effectively than traditional TV ad buys.

Connected TV advertising in Charlotte can also facilitate more efficient ad spend since digital ads can be targeted to a specific demographic. If your product or service is intended for males aged 20-35, we can serve your ad exclusively to that demographic so you don't have to pay for an audience unlikely to engage. Since viewers of all ages are watching CTV these days (nearly 200 million people nationwide), you're bound to find the right audience. Please fill in this form or continue reading to learn more about how we might be able to assist you.

How much does it cost to advertise on TV in Charlotte?

While CTV advertising in Charlotte can be a powerful marketing strategy, it isn't as expensive as you might expect. Quantifi Digital offers a variety of packages to suit budgets of varying sizes. We don't enforce any monthly minimums, so you can advertise on Hulu and other premium platforms without a prohibitive up-front cost. We also don't own any CTV networks or platforms, so you don't need to worry about our acting outside of your best interests.

Charlotte is jam-packed with exciting things to do that lend themselves well to digital advertising. Whether your ideal customer is streaming news updates while taking a break at the U.S. National Whitewater Center, catching up on Charlotte Hornets highlights while standing in line at Carowinds amusement park, searching for live coverage of the NASCAR All-Star Race, or just hanging out at home, we can help you place ads that resonate with their needs.

What benefits are associated with local TV advertising in Charlotte?

We can go beyond basic demographic information to help you find the right audience for your ad. If you sell a big-ticket item like real estate or automobiles, we can place your ad in front of people who have been actively searching for comparable products. We can also offer retargeting capabilities, allowing us to serve follow-ups once a lead has seen one ad to completion.

Similarly, geographic targeting allows us to reach for the entirety of North Carolina's residents or a single ZIP code depending on the scale you're shooting for. Perhaps most importantly, we offer transparent reporting that lets you check device delivery information or completion rates in real-time and adjust your budget accordingly. Unfortunately, most TV networks can't provide any information about your commercial except for when it aired. Please fill out the form on this page for more info on how we can help you make the most of Connected TV advertising in Charlotte.

How does OTT advertising in Charlotte work?

If an individual has both a stable internet connection and a compatible device, they can start streaming. The list of compatible devices is massive, and most American households have access to at least one. Here are a few of the most popular machines:

  • Streaming players such as:
    • Roku TV
    • Apple TV
  • Smart TVs by brands like:
    • Vizio
    • Sharp
    • Samsung
  • Gaming consoles including:
    • Nintendo Switch
    • Microsoft Xbox One
  • Mobile phones, tablets, and more

Quantifi Digital can access OTT advertising opportunities on any of these devices. In fact, we have direct deals with a variety of industry partners that allow us to access ad inventory you can't get on the open exchange. Here are a few of the companies we work with:

  • Sling TV: Sling TV is a cable alternative that allows customers to pick exactly which channels they wish to pay for, including CNN, HGTV, and TNT. Commercials on Sling TV can reach a subscriber base of over 12 million people.
  • Hulu: Hulu is the leading OTT provider with an estimated 28 million subscribers. It offers both on-demand and live programming, including critically-acclaimed original series and current-season episodes of leading TV shows.
  • DirecTV Now: DirecTV Now offers access to 65+ live TV channels, including FOX and ABC, without a satellite dish or annual contract. Adverts on DirecTV Now can reach up to 1.5 million subscribers.

If that's not enough for you, we can also access streaming local cable advertising inventory on networks such as Comedy Central, MTV, and LifeTime. We can even offer local streaming cable inventory in select markets if you want to reach consumers who still have a traditional cable subscription. Reach out to Quantifi Digital right now for more information on OTT advertising in Charlotte!