Target Your Customer Base with OTT Advertising in Colorado Springs
Quantifi Digital can help you get more from your digital advertising budget in Colorado Springs because we can connect you with a trending market. If you're familiar with the term "cord-cutting," you already know that TV viewers are canceling cable subscriptions in record numbers. Instead, they're relying on Over-The-Top (or OTT) providers for all of their video content needs. Experts project that advertisers will spend nearly $9 billion on OTT advertisements this year. Please continue reading to learn more about how you can use this shift to market your product or service more effectively.
What is Connected TV?
Viewers can access OTT content on a plethora of devices, but many still choose to watch their favorite programs on a big television screen. We call this Connected TV, or CTV for short. CTV ad breaks are shorter than traditional commercial breaks, so viewers have little incentive to leave their seats. OTT ads are also unskippable, allowing for high completion rates and in-view rates of 100 percent while commercials on cable are fast-forwarded without a second thought.
We can also target your preferred demographics in a way that traditional TV cannot. If you sell automobiles, we can serve your ad to consumers who have been looking into new vehicles lately. CTV viewers include every age bracket from 18-24 (17 percent) to 55+ (22 percent), so you shouldn't assume that it's just for younger people. Please keep reading to learn more about the benefits of Connected TV advertising in Colorado Springs, or fill in this form to get started right now.
How much does it cost to advertise on TV in Colorado Springs?
If you're thinking that OTT advertising in Colorado Springs is well outside of your price range, think again. Quantifi Digital offers a variety of packages to help businesses of all sizes access premium ad inventory on platforms such as Amazon Fire TV and Hulu. Unlike some of our competitors, we don't use high monthly minimums on these platforms as an arbitrary barrier to entry. We also focus exclusively on the buy-side of the OTT industry, so we won't sell an ad to ourselves at your expense. Sadly, some of our competitors own their own CTV networks and face conflicts of interest every day.
Whether your target audience is watching rodeos in preparation for a trip to the Pro Rodeo Hall of Fame, bingeing sitcoms surrounded by the beauty of Garden of the Gods Park, streaming news updates at the Colorado Springs Fine Arts Center, or watching TV at home, local TV advertising in Colorado Springs is a great way to connect with your target demographic. Please fill out the form below to learn more about how easy the process can be with Quantifi Digital.
How does OTT advertising in Colorado Springs work?
Viewers can stream video content as long as they have two things: a reliable internet connection and a compatible device. There are a ton of different devices capable of accessing OTT content, including the popular ones listed below:
- Gaming consoles such as:
- The Nintendo Switch family of systems
- Sony Playstation
- Dedicated streaming players including:
- Amazon Fire TV
- Google Chromecast
- Smart TVs by:
- and more
Each of these devices can access OTT content from a variety of different providers, and we can help you advertise on all of them. Quantifi Digital negotiates direct deals with our industry partners, allowing us to offer opportunities you cannot find anywhere else. Here is additional information on three of our trusted partners in the space:
- Hulu: Hulu is the leader in the OTT industry with an estimated 28 million subscribers. Subscribers can access live and on-demand programming on the platform, including current-season episodes of network shows and original series unavailable on cable.
- Sling TV: Commercials on Sling TV can reach an audience of more than 12 million subscribers. Sling is a cable alternative that allows viewers to pick and pay for the channels they want without shelling out for those they don't. Available choices include NFL Network, TNT, CNN, and ESPN.
- Xumo: Xumo is a free service that has an estimated 5.5 million monthly users. It offers over 100 channels of live streaming entertainment, including news, sports, and comedy. Available channels include popular names such as Newsy, History, and TIME.
If you're interested in reaching cord-stackers who combine OTT content with a traditional cable subscription, we also offer OTT access to popular cable networks owned by entities such as Turner, Viacom, and Scribbs. We even offer streaming local cable inventory in select markets through Comcast and Spectrum. The best way to discover how we could help you is to fill out the form on this page.
Why should I incorporate CTV advertising in Colorado Springs into my marketing plan?
While traditional TV ad buys must target a Designated Metropolitan Area (or DMA), VOD ads can target the entire state of Colorado or a specific ZIP code depending on the scope of your campaign. Connected TV advertising in Colorado Springs also offers retargeting capabilities, meaning that we can serve follow-up ads to individuals who have already seen your spot to remind them of the value you can provide. Traditional TV commercials simply cannot provide a similar reminder to interested viewers.
Perhaps most importantly, we offer a 24/7 live reporting dashboard that provides real-time data on the performance of your campaign, including device delivery and completion rates, dayparts, and overall reach. Should you have any questions, ad operations professionals are standing by to address them. Fill out the form below to learn how the experts at Quantifi Digital can help you with all of your CTV advertising in Colorado Springs needs today!